Strategy Development is the process of defining and implementing the actions and decisions that an organization will take to achieve its strategic goals. It involves analyzing the organization's current situation, identifying its strengths and weaknesses, and developing a plan for how it will achieve its goals in the future. This can include defining the organization's goals and objectives, identifying its target markets and customers, and developing its Value Proposition and Competitive Advantage.
Strategy Development typically involves a number of different analysis frameworks to examine various facets of the organization itself, competitors, product & service offerings, market & industry, and customer profiles. Through these analyses, we develop hypotheses and assumptions—and ultimately formulate our Strategy.
For example, the analysis may involve conducting market research to better understand customer needs and preferences; analyzing the organization's internal operations to identify areas for improvement; and developing and testing different strategic options. Strategy Development may also involve collaboration and input from a wide range of stakeholders, including senior leaders, managers, employees, and customers.
Strategy Development is a critical function that helps organizations define their directions and strategic plans for the future. By developing a clear and comprehensive Corporate Strategy, organizations can align their resources and efforts—and increase their chances of achieving their goals and realizing their full potential.
There is a plethora of Strategy Development frameworks, from classic Strategy frameworks (e.g. Porter's Five Forces, BCG Growth-Share Matrix, Value Disciplines Model) to newer age Strategy models. We have written an in-depth article on Strategy, which covers all phases of the Strategy process, from Strategic Planning to Strategy Development to Strategy Deployment and Execution. We also have a complimentary presentation on Strategy Development & Execution, which introduces 12 strategic frameworks.
For effective implementation, take a look at these Strategy Development best practices:
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