Creative Thinking in Strategy Development (PowerPoint PPT)

Strategy Development is creative process. Strategy requires innovative thinking to envision new possibilities, challenge existing assumptions, and devise unconventional approaches.

In fact, creative thinking is essential in Strategy Development, because it enables organizations to generate fresh ideas, anticipate market trends, and identify Competitive Advantages. It encourages strategic leaders to explore alternative perspectives, explore diverse solutions, and adapt to evolving circumstances.

However, creativity is not a natural process and, therefore, it isn't easy for an organization to incorporate creative thinking into its Strategy Development process.

This PowerPoint presentation details various ways to foster creative thinking within Strategy Development. It is structured into the following sections:

•  Introduction
Strategy Development
Creativity
•  Creative Thinking
Obstructions to Creative Thinking
Opportunities for Creative Thinking
•  Opportunity 1: Conditions
•  Opportunity 2: Pushing Conventional Thinking
•  Opportunity 3: Collaborative Thinking
•  Summary

The 3 opportunity areas describe how we can (1) ensure the right "conditions" are in place, (2) push the limits of "conventional" thinking, and (3) leverage the power of "collaborative thinking." In pursuing these opportunities, various tools and frameworks are introduced, including the key elements of timing (frequency, time allocation, calendar), the Innovation SWAT team, sources-analysis 2x2 matrix, behavioral economics flaws, impact-uncertainty 2x2, scenario analysis, workshopping, among others.

The essence of Strategy Development is to design a unique plan to achieve long-term goals, while navigating complex and uncertain environments. Creative thinking allows for the exploration of different strategic and competitive scenarios, evaluation of risks and opportunities, and the ability to connect seemingly unrelated concepts. By fostering creativity, organizations can unlock innovative strategies that set them apart from competitors and enhance their ability to thrive in dynamic business landscapes.

The process, frameworks, and tools presented in this PowerPoint are the same used by global strategy consulting firms.

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