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DESCRIPTION
Today, companies face shrinking margins in many of their products due to fierce competition in the marketplace. Service offering becomes not only a major growth and profit contributor, but also a key competitive advantage.
This toolkit provides an approach and tools that can help your organization to assess the situation and develop an effective service strategy.
Contents include:
• Market sizing, segments, and growth analysis
• Customer needs assessment
• Competitive assessment
• Capabilities assessment
• Benchmarking/best practices
• Alliance approach
• Spare parts/inventory assessment
• Pricing and bundling
• Business case/ROI analysis
• Strategic plan development
This comprehensive toolkit also delves into the critical aspects of market segmentation and customer experience lifecycle. It provides detailed steps for defining market opportunities, determining attributes for target segments, and selecting those segments. The toolkit emphasizes the importance of internal data collection and hypothesis development, ensuring that customer needs are thoroughly understood and addressed.
The document includes a robust framework for competitive assessment, helping organizations understand their strengths and weaknesses relative to competitors. It guides you through developing a cost and capabilities baseline, gathering competitor data, and evaluating competitive differences. This approach ensures that your service strategy is not only effective, but also sustainable in a competitive landscape.
Additionally, the toolkit covers essential elements of pricing and bundling strategies. It provides a structured approach to understanding customer value, synthesizing data for pricing analysis, and segmenting products to identify market opportunities. The document also highlights the importance of developing a business case and establishing ROI, ensuring that all strategic initiatives are financially viable and aligned with organizational goals.
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Source: Best Practices in Growth Strategy, Competitive Advantage PowerPoint Slides: Services Growth & Effectiveness Strategy PowerPoint (PPT) Presentation, Documents & Files
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Business Growth Strategy
This bundle contains 5 total documents. See all the documents to the right.
Growth Strategy Strategy Development Maturity Model Small Business Breakout Strategy Chief Strategy Officer Porter's Five Forces Strategy Deployment & Execution Hoshin Kanri Operational Excellence Strategic Planning Competitive Advantage Industry Analysis M&A (Mergers & Acquisitions) Environmental Analysis Product Strategy Sales KPI Strategic Thinking Core Competencies Marketing Plan Development Organizational Design Product Launch Strategy Consulting Frameworks Pricing Strategy Value Chain Analysis Cost Reduction Assessment Vision Statement PowerPoint Diagrams Compilation Business Case Example Financial Modeling Business Case Development Mobile Strategy Cyber Security Customer Experience Business Transformation Digital Transformation Entrepreneurship Distinctive Capabilities
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