The Business Model Canvas, developed by Alexander Osterwalder, is a Strategic Management and Lean Startup template for developing new or documenting existing business models. The canvas is presented as a visual chart with 9 elements spanning the areas of the organization’s core offering, infrastructure, customers, and finances. These 9 elements are:

1. Key Partners
2. Key Activities
3. Key Resources
4. Value Propositions
5. Customer Relationships
6. Distribution Channels
7. Customer Segments
8. Cost Structure
9. Revenue Streams

This tool can be used in a collaborative setting, e.g. strategy workshop. It helps organizations align their activities by illustrating and discussing potential trade-offs in a structured manner. Business Model Canvas is a framework to literally bring everyone on the same page.

Many consulting firms have developed their own canvases for specific niches, based on the principles of the Business Model Canvas.

This presentation also discusses the accompanying tool, the Value Proposition Canvas. The Value Proposition Canvas allows us to dive deeper into the Value Proposition and Customer Segments elements.

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