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Value Proposition Canvas (PowerPoint PPTX)

File Type: 144-slide PowerPoint presentation (PPTX)
Secondary File: PDF (PDF)

$79.00

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Immediate digital download upon purchase.
Lifetime document updates included with purchase.
Completely editable & customizable PPTX document.
Supplemental PDF document also included.
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BENEFITS OF DOCUMENT

  1. Learn how to invent and improve your value proposition to increase customer satisfaction and sustain growth.
  2. Use the value proposition canvas as a shared language to develop a customer-centric culture.
  3. Learn how to use the Customer Segment Profile tool to gain insights of customer jobs, pains and gains.

DESCRIPTION

This product (Value Proposition Canvas) is a 144-slide PowerPoint presentation (PPTX) with a supplemental PDF document, which you can download immediately upon purchase.

The Value Proposition Canvas is a tool developed by Strategyzer which can be applied to understand your customers' needs, and design products and services they want.

Understanding your value proposition for each customer segment is a fundamental part of a customer-centric organization and the first step in beginning a customer-centricity initiative.

The Value Proposition Canvas consists of two key components that are used to invent and improve value propositions. The first component, the Customer Profile, is a useful tool to gather insights of customers' jobs, pains and gains. The second component, the Value Proposition Map, is used to define products and services to alleviate extreme pains and create essential gains that customers care about.

As a visual tool, the Value Proposition Canvas serves as a shared language and can be integrated into your business model to improve customer satisfaction and drive growth.

You can use this presentation to run a half-day or one-day workshop to facilitate participants to improve existing value propositions or develop new ones.

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NOTE: This training package includes:
1. Value Proposition Canvas training presentation (PowerPoint format, in 16:9 widescreen)
2. Value Proposition Canvas templates (PowerPoint format)
3. Value Proposition Canvas poster (PDF format, in color and monochrome, printable in A3 size)
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LEARNING OBJECTIVES

1. Acquire knowledge of the Value Proposition Canvas to create value that customers want.
2. Apply the Value Proposition Canvas to invent and improve value propositions based on specific customer segments.
3. Apply the Customer Profile tool to gather insights of customers' jobs, pains and gains.
4. Apply the Value Map tool to alleviate extreme pains and create essential gains that customers care about.
5. Put the Value Proposition Canvas to work to create a shared language of value creation.

CONTENTS

1. INTRODUCTION
•  What is Value Proposition?
•  What is a Value Proposition Canvas?
•  Benefits of Using a Value Proposition Canvas

2. BASICS OF DESIGN THINKING
•  Principles of Design Thinking
•  5 Phases of Design Thinking

3. VALUE PROPOSITION DESIGN PROCESS
•  Value Proposition Design Process
•  An Integrated Suite of Tools
•  Online Strategyzer Tools

4. VALUE PROPOSITION CANVAS
•  Framework of the Value Proposition Canvas
•  Examples – Tesla, Toyota, Adidas & Home Dialysis Machine

5. CUSTOMER PROFILE
•  Customer Segment Profile
•  Customer Jobs
•  Customer Pains
•  Customer Gains
•  Steps to Create an Actionable Customer Profile

6. VALUE MAP
•  Value (Proposition) Map
•  Products & Services
•  Pain Relievers
•  Gain Creators
•  Steps to Create a Value Map

7. FIT: ALIGNING CUSTOMER NEEDS AND VALUE
•  Fit Overview
•  Test Your Assumptions with the Customer
•  Find the Best Fit

8. BEST PRACTICES
•  Common Mapping Mistakes – Customer Profile
•  Common Mapping Mistakes – Value Map
•  Critical Success Factors

Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Value Proposition PowerPoint Slides: Value Proposition Canvas PowerPoint (PPTX) Presentation, Operational Excellence Consulting


$79.00

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OVERVIEW

File Type: PowerPoint pptx (PPTX)
File Size: 25 MB
Number of Slides: 144 (includes cover and all slides)

Terms of usage (for all documents from Operational Excellence Consulting)

Initial upload date (first version): May 7, 2018
Most recent version published: Aug 14, 2023


ABOUT THE AUTHOR

Author: Operational Excellence Consulting

Additional documents from author: 221

Operational Excellence Consulting is a management training and consulting firm dedicated to enhancing the effectiveness and productivity of individuals and organizations. Our mission is to drive lasting beneficial change by leveraging design thinking and lean management approaches. [read more]

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