If you are logged in, your referral link [?] is automatically included below.
EMBED CODE (Copy and Paste)
BENEFITS OF DOCUMENT
Learn how to invent and improve your value proposition to increase customer satisfaction and sustain growth in the post-pandemic business environment..
Use the value proposition canvas as a shared language to develop a customer-centric culture.
Learn how to use the Customer Segment Profile tool to gain insights of customer jobs, pains and gains.
DOCUMENT DESCRIPTION
The Value Proposition Canvas is a tool developed by Strategyzer which can be applied to understand your customers' needs, and design products and services they want.
Understanding your value proposition for each customer segment is a fundamental part of a customer-centric organization and the first step in beginning a customer-centricity initiative.
The Value Proposition Canvas consists of two key components that are used to invent and improve value propositions. The first component, the Customer Profile, is a useful tool to gather insights of customers' jobs, pains and gains. The second component, the Value Proposition Map, is used to define products and services to alleviate extreme pains and create essential gains that customers care about.
As a visual tool, the Value Proposition Canvas serves as a shared language and can be integrated into your business model to improve customer satisfaction and drive growth.
You can use this presentation to run a half-day or one-day workshop to facilitate participants to improve existing value propositions or develop new ones.
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
NOTE: This training package includes:
1. Value Proposition Canvas training presentation (PowerPoint format)
2. Value Proposition Canvas templates (PowerPoint format)
3. Value Proposition Canvas poster (PDF format, in color and monochrome, printable in A3 size)
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
LEARNING OBJECTIVES
1. Acquire knowledge of the Value Proposition Canvas to create value that customers want
2. Apply the Value Proposition Canvas to invent and improve value propositions based on specific customer segments
3. Apply the Customer Profile tool to gather insights of customers' jobs, pains and gains
4. Apply the Value Map tool to alleviate extreme pains and create essential gains that customers care about
5. Put the Value Proposition Canvas to work to create a shared language of value creation
CONTENTS
1. INTRODUCTION
• What is Value Proposition?
• What is a Value Proposition Canvas?
• Benefits of Using a Value Proposition Canvas
2. BASICS OF DESIGN THINKING
• Principles of Design Thinking
• 5 Phases of Design Thinking
• Design Thinking Mindsets
3. VALUE PROPOSITION DESIGN
• Value Proposition Design
• An Integrated Suite of Tools
• Online Strategyzer Tools
4. VALUE PROPOSITION CANVAS
• Framework of the Value Proposition Canvas
• Examples - Tesla, Toyota, Adidas & Home Dialysis Machine
• Customer Segment Profile
• Customer Jobs, Pains & Gains
• Value (Proposition) Map
• Products & Services, Pain Relievers & Gain Creators
• Fit
5. COMMON MISTAKES
• Mapping Customer Profile
• Mapping Value Map
6. CRITICAL SUCCESS FACTORS
Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Value Proposition Canvas PowerPoint document
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
This product contains a supplemental PDF document.
Terms of usage (for all documents from Operational Excellence Consulting)
Initial upload date (first version): May 7, 2018 Most recent version published: Feb 8, 2021
Receive our Free Primer on Lean Management
This 32-page presentation from Operational Excellence Consulting explains the Lean Management philosophy, based on the Toyota Production System (TPS). Learn to eliminate waste.
To receive this free download, enter your email address below and click the "Email Me" button.
"One of the great discoveries that I have made for my business is the Flevy library of training materials.
As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy usually has just what I need to make my point.
It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients."
– Ed Kemmerling, Senior Lean Transformation Expert at PMG
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox."
– Michael Duff, Managing Director at Change Strategy (UK)
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."
– Michael Evans, Managing Director at Newport LLC
"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."
– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
"As a niche strategic consulting firm, Flevy and FlevyPro frameworks and documents are an on-going reference to help us structure our findings and recommendations to our clients as well as improve their clarity, strength, and visual power. For us, it is an invaluable resource to increase our impact and value."
– David Coloma, Consulting Area Manager at Cynertia Consulting
"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success."
– Bill Branson, Founder at Strategic Business Architects
"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for the customer, Flevy and the various authors. This is truly a service that benefits the consulting industry and associated clients. Thanks for providing this service. "
– Jim Schoen, Principal at FRC Group
"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.
The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."
– Dennis Gershowitz, Principal at DG Associates
"As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.
Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I have been able to exceed expectations and deliver quality advice and solutions to my clients. The quality and expertise of the authors are exemplary and gives me great confidence to use as part of my service offerings.
I highly recommend this company for any consultant wanting to apply international best practice standards in their service offerings. "
– Nishi Singh, Strategist and MD at NSP Consultants
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact that it is not at all just a repository of documents/resources but, in the way that David and his team manage the firm, it is like dealing with consultants always ready to assist, advise and direct you to what you really need, and they always get it right.
I am an international hospitality accomplished senior executive who has worked and lived during the past 35 years in 23 countries in 5 continents and I can humbly say that I know what customer service is, trust me.
Aside from the great and professional service that Flevy's team provide, their wide variety of material is of utmost great quality, professionally put together and most current.
Well done Flevy, keep up the great work and I look forward to continue working with you in the future and to recommend you to a variety of colleagues around the world."
– Roberto Pelliccia, Senior Executive in International Hospitality
SELECT CUSTOMERS
Since 2012, we have provided best practices to over 5,000 businesses and organizations of all sizes across the world—in over 130 countries.
Below is just a very small sample of our customer base.
Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
This 32-page presentation from Operational Excellence Consulting explains the Lean Management philosophy, based on the Toyota Production System (TPS). Learn to eliminate waste.