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Most organizations claim to want and have a Purpose, but they approach their Purpose superficially and thus cannot be considered a Purpose-driven Organization. Even if Purpose is well articulated, it hasn't been ingrained sustainably within employees' beliefs and behaviors. As a result, organizations do not realize the benefits of owning the benefits associated with a Purpose-driven organization.

This presentation first defines what Purpose actually means. It breaks down Purpose into its 5 core components:

1. Presence
2. Strength
3. Alignment
4. Integration
5. Advocacy

We also discuss the 5 reasons Purpose is important:

1. Purpose Pays
2. Management's Rising Aspirations (Employees' Shifting Priorities)
3. Era of Continuous Transformation
4. Importance of Intrinsic Motivation
5. Digital Age Business Environment

Purpose-driven Organizations are able to achieve much stronger business performance than other organizations. Becoming a Purpose-driven Organization is particularly important in the Digital Age.

This deck also includes slides for you to use in your own business presentations.

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Source: Purpose-driven Organization Primer PowerPoint document

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Purpose-driven Organization Primer

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Tag(s): Corporate Culture Business Transformation Purpose

Number of Slides: 22 (includes cover, transition slides)

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Upload date (first version): Jun 9, 2017

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