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Organizations are constantly trying to innovate and, likewise, all industries will eventually be disrupted, as new products, businesses, and industries emerge.

No industry is safe from Disruption. In a 2017 PwC survey of 1,379 CEOs around the world, 60% said their market has already changed or completely reshaped in the past 5 years and over 75% anticipate they would by 2022.

This presentation discusses the 4 Stages of Disruption. Research has found Innovation that eventually leads to Disruption follows a 4-stage evolution:

1. Disruption of Incumbent
2. Rapid and Linear Evolution
3. Appealing Convergence
4. Complete Reimagination

Understanding this 4-stage model will help us understand what design choices to prioritize and when. At any given time, different products and organizations are likely to be at different stages relative to local “end point” of Innovation.

Additional topics discussed include Disruptive vs. Incumbent Dynamics, the Consumer Adoption Curve, Endgame Niche Strategies, among others.

This deck also includes slide templates for you to use in your own business presentations.

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Source: 4 Stages of Disruption PowerPoint document

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4 Stages of Disruption

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File Type: PowerPoint (pptx)

Tag(s): Maturity Model Disruptive Innovation Innovation Disruption

Number of Slides: 27 (includes cover, transition slides)

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Upload date (first version): Oct 1, 2020

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