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DESCRIPTION
The concept of a value proposition is simple. As it names suggests, a value proposition is a statement of why a product or service is valued by customers.
However, getting a value proposition "right" is a complex, iterative process.
This document provides an introduction creating value propositions. Topics include the CVP creation process, value maps, and value drivers.
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Source: Best Practices in Value Proposition, Customer Analysis, Customer Value Proposition PowerPoint Slides: Creating Value Propositions PowerPoint (PPT) Presentation, LearnPPT
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OVERVIEW
ABOUT THE AUTHOR
Additional documents from author: 83
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients clients that range from Fortune 500 companies to startups to $1B+ private companies.
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