Business Best Practices
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Building a Market Model and Market Sizing (PowerPoint PPTX)
DOCUMENT DESCRIPTION
This product (Building a Market Model and Market Sizing) is a 22-slide PowerPoint presentation (PPTX), which you can download immediately upon purchase.
A key choice in any business strategy is 'where to play'. This understanding the market that the business chooses to compete in with a clear understanding of key customer, geographies, products, growth, value, competitors and shares etc.
A fundamental requirement for any market assessment is the ability to 'size' the market to help a business understand and make choices on the dynamics and drivers mentioned before.
Market sizing is an art – being a mixture of hard data and subjective inputs and having a clear methodology is an essential requirement to ensure these elements are managed correctly.
This powerpoint document is a Market Sizing 101 for those interested in developing a basic framework and methodology to build their skills upon.
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Source: Best Practices in Market Research PowerPoint Slides: Building a Market Model and Market Sizing PowerPoint (PPTX) Presentation, STRATICX
ABOUT THE AUTHOR: STRATICX
Straticx is redefining strategy and innovation consulting through online access to high value consulting partners, who work with senior executives and boards of corporations to frame key business issues, develop hypothesis, apply structured problem solving and commercial acumen to drive development of solutions. [read more]
STRATICX has published 14 additional documents on Flevy.
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