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DOCUMENT DESCRIPTION
A key choice in any business strategy is 'where to play'. This understanding the market that the business chooses to compete in with a clear understanding of key customer, geographies, products, growth, value, competitors and shares etc.
A fundamental requirement for any market assessment is the ability to 'size' the market to help a business understand and make choices on the dynamics and drivers mentioned before.
Market sizing is an art – being a mixture of hard data and subjective inputs and having a clear methodology is an essential requirement to ensure these elements are managed correctly.
This powerpoint document is a Market Sizing 101 for those interested in developing a basic framework and methodology to build their skills upon.
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Market Research PowerPoint Slides: Building a Market Model and Market Sizing PowerPoint (PPTX) Presentation, STRATICX
ABOUT THE AUTHOR: STRATICX
Straticx is redefining strategy and innovation consulting through online access to high value consulting partners, who work with senior executives and boards of corporations to frame key business issues, develop hypothesis, apply structured problem solving and commercial acumen to drive development of solutions. [read more] The partners all have 10+ consulting experience covering a broad range of sectors and have delivered a range of engagements such as corporate and business unit strategy, business transformation, business case development, M&A, and operational improvement.
STRATICX has published 14 additional documents on Flevy.
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