Design Thinking is a process for creative problem solving. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.

Some of the world's leading brands, such as Apple, Google, Samsung and GE, have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.

Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with Lean and Six Sigma approaches.

This comprehensive presentation is tailored specifically for Design Thinking facilitators, trainers and consultants who are preparing for delivery in a classroom or workshop environment. In addition, the introductory module can be used as a stand-alone awareness briefing material for a general audience.

You will get to train your target audiences how to solve problems creatively by building empathy, generating ideas, prototyping and testing new concepts before final implementation.

NOTE: This training presentation comes with Design Thinking templates in Powerpoint format.

LEARNING OBJECTIVES

1. Acquire a deep understanding of the key concepts and principles of Design Thinking
2. Understand the mindsets of a Design Thinker
3. Acquire detailed knowledge of the Design Thinking process, methods and tools in creative problem solving
4. Develop skills in applying Design Thinking mindsets, methodology and tools in co-creating an improved customer experience journey through workshop practice
5. Learn how to improve personal effectiveness by becoming a more empathetic service provider

CONTENTS

1. KEY CONCEPTS & PRINCIPLES OF DESIGN THINKING
What is Design Thinking?
What Design Thinking Is Not
Benefits of Design Thinking
Industrial Applications of Design Thinking
Areas Within the Organization Where Design Thinking Can Apply
The Framework of Design Thinking
Case Studies of Design Thinking at Apple and Singapore Airlines

2. MINDSETS OF A DESIGN THINKER
Think Users First
Ask the Right Questions
Believe You Can Draw
Commit to Explore
Prototype to Test

3. DESIGN THINKING PROCESS, METHODS & TOOLS

EMPATHIZE - Understand Your Customers/Users
Empathy tools: User Feedback, Persona and Empathy Map

DEFINE - Define Clear Project/Business Objectives
Define tools: Point of View (POV), How Might We (HMW), Design Brief, Stakeholder Map, Context Map, Opportunity Map and Customer Journey Map

IDEATE - Explore Ideas and Solutions
Ideate methods/tools: Ideation Methods, Divergent Method, Convergent Method, Prioritization Map, Affinity Map and Ideas Evaluation Matrix

PROTOTYPE - Build and Visualize Ideas and Solutions
Prototype tools: Physical Prototypes, Wireframes and Storyboards

TEST - Review and Decide
Test tools: User Feedback and Prototype Evaluation

APPENDIX
Templates for Workshop Practice