Design Thinking is a process for creative problem solving. It allows everyone to use creative tools to address a vast range of challenges. The process is action-oriented, embraces simple mindset shifts and tackles problems from a new direction.

Some of the world's leading brands, such as Apple, Nike, Starbucks and GE, have rapidly adopted the design thinking approach. What's more, design thinking is being taught at leading universities around the world, including Stanford, Harvard and MIT.

Design Thinking encourages organizations to focus on the people they are creating for, which leads to better products, services, and internal processes. The framework is fully compatible with Lean and Six Sigma approaches.

This comprehensive presentation is tailored specifically for Design Thinking facilitators, trainers and consultants who are preparing for delivery in a classroom or workshop environment. The included wallet design exercise could be replaced with your own design challenge. Additionally, the introductory module can be used as a stand-alone awareness briefing material for a general audience.

You will get to train your target audiences how to solve problems creatively by building empathy, generating ideas, prototyping and testing new concepts before final implementation.

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NOTE: This training package includes:
1. Design Thinking training presentation (PowerPoint format)
2. Design Thinking templates (PowerPoint format)
3. Wallet Design Exercise (Powerpoint format)
4. Design Thinking poster (PDF format, in color and monochrome, printable in A3 size)
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LEARNING OBJECTIVES

1. Acquire a deep understanding of the key concepts and principles of Design Thinking
2. Understand the mindsets, process, methods and tools in creative problem solving
3. Develop skills in applying Design Thinking mindsets and practices in problem solving

CONTENTS

1. KEY CONCEPTS & PRINCIPLES OF DESIGN THINKING
•  What is Design Thinking?
•  What Design Thinking Is Not
•  Benefits of Design Thinking
•  Industrial Applications of Design Thinking
•  Areas Within the Organization Where Design Thinking Can Apply
•  The Framework of Design Thinking
•  Case Studies of Design Thinking at Apple and Singapore Airlines

2. MINDSETS OF A DESIGN THINKER
•  Think Users First
•  Ask the Right Questions
•  Believe You Can Draw
•  Commit to Explore
•  Prototype to Test

3. DESIGN THINKING PROCESS, METHODS & TOOLS

•  EMPATHIZE - Understand Your Customers/Users
•  Empathy tools: User Feedback, Persona and Empathy Map

•  DEFINE - Define Clear Project/Business Objectives
•  Define tools: Point of View (POV), How Might We (HMW), Design Brief, Stakeholder Map, Context Map, Opportunity Map and Customer Journey Map

•  IDEATE - Explore Ideas and Solutions
•  Ideate methods/tools: Ideation Methods, Divergent Method, Convergent Method, Prioritization Map, Affinity Map and Ideas Evaluation Matrix

•  PROTOTYPE - Build and Visualize Ideas and Solutions
•  Prototype tools: Physical Prototypes, Wireframes and Storyboards

•  TEST - Review and Decide
•  Test tools: User Feedback and Prototype Evaluation

APPENDICES
•  Design Thinking Templates for Workshop Practice
•  Wallet Design Project Worksheets