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Building an Enduring Corporate Vision: Core Ideology and Envisioned Future

There are some companies with exceptionally durable visions that have been built to last. What distinguishes their visions from most others?

This document explains a framework around building an enduring company vision, developed by business professors James Collins and Jerry Porras. There are two key components to an enduring corporate vision:

*Core Ideology. The Core Ideology defines a company's timeless character--it is the glue that olds the organization together even when everything else is subject to chain. This core is comprised of Core Values and a Core Purpose.

*Envisioned Future. The Envisioned Future is comprised of Big, Hairy, Audacious Goals (BHAGs) and a Vivid Description of what it will be like to achieve those BHAGs.

A company's Core Ideology and Envisioned Future are two distinct concepts. A BHAG is a clearly articulated goal that takes 10 to 30 years to reach--whereas our Core Purpose can never be completed.

In this presentation, we break down the process of constructing a company?s vision in detail. PowerPoint templates are also included for you to use in your own analyses and presentations.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

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This business document is categorized under the function(s):

Corporate Communications Strategy, Marketing, & Sales

It applies to All Industries

File Type: PowerPoint (ppt)

File Size: 1011.5 KB

Number of Slides: 45 (includes cover, transition slides)

Related Topic(s): Vision Statement

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Initial upload date (first version): Jun 18, 2013

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