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Most organizations claim to want and have a Purpose, but they approach their Purpose superficially and thus cannot be considered a Purpose-driven Organization. Even if Purpose is well articulated, it hasn’t been ingrained sustainably within employees' beliefs and behaviors. As a result, organizations do not realize the benefits of owning the benefits associated with a Purpose-driven organization.

This presentation first defines what Purpose actually means. It breaks down Purpose into its 5 core components:

1. Presence
2. Strength
3. Alignment
4. Integration
5. Advocacy

We then outline a 4-phase process to bring Purpose to Life--i.e. transform into a Purpose-driven Organization:

1. Discover
2. Articulate
3. Activate
4. Embed

The final 2 phases are crucial for ensuring that Purpose endures within our organization, so we can fully realize its benefits. Becoming a Purpose-driven Organization is particularly important in the Digital Age.

This deck also includes slides for you to use in your own business presentations.

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Source: Purpose-driven Organization Transformation PowerPoint document

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Purpose-driven Organization Transformation

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This business document is categorized under:
Business Framework Primers

File Type: PowerPoint (ppt)

Tag(s): Corporate Culture, Business Transformation, Purpose

Number of Slides: 20

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Upload date (first version): Jun 9, 2017

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