Most organizations claim to want and have a Purpose, but they approach their Purpose superficially and thus cannot be considered a Purpose-driven Organization. Even if Purpose is well articulated, it hasn’t been ingrained sustainably within employees' beliefs and behaviors. As a result, organizations do not realize the benefits of owning the benefits associated with a Purpose-driven organization.
This presentation first defines what Purpose actually means. It breaks down Purpose into its 5 core components:
1. Presence
2. Strength
3. Alignment
4. Integration
5. Advocacy
We then outline a 4-phase process to bring Purpose to Life—i.e. transform into a Purpose-driven Organization:
1. Discover
2. Articulate
3. Activate
4. Embed
The final 2 phases are crucial for ensuring that Purpose endures within our organization, so we can fully realize its benefits. Becoming a Purpose-driven Organization is particularly important in the Digital Age.
This deck also includes slides for you to use in your own business presentations.
This PPT provides a comprehensive framework for identifying and articulating an organization's Purpose. It delves into the intersection of the organization's identity and societal needs, ensuring a clear, compelling, and inspiring Purpose that resonates with both employees and customers. The framework emphasizes the importance of aligning Purpose with the organization's history, DNA, and decision-making processes.
The presentation also includes actionable templates and key questions to guide organizations through each phase of the transformation. By integrating internal and external inputs, the approach ensures a holistic view of the organization's Purpose. This resource is essential for leaders committed to embedding Purpose deeply within their organizational culture and driving sustainable success.
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Source: Best Practices in Corporate Culture, Business Transformation, Purpose PowerPoint Slides: Purpose-driven Organization Transformation PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
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