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Product Lifecycle   34-slide PPT PowerPoint presentation (PPT)
$39.00

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Product Lifecycle (PowerPoint PPT)

File Type: 34-slide PPT PowerPoint presentation (PPT)

#1 in Product Strategy $39.00
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It explains the approach to Product Lifecycle Analysis utilized by global strategy consulting firms.
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DESCRIPTION

This product (Product Lifecycle) is a 34-slide PPT PowerPoint presentation (PPT), which you can download immediately upon purchase.

Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, devise the appropriate product marketing strategy.

The Product Lifecycle itself it divided into 4 stages of development:
•  Introduction
•  Growth
•  Maturity (and Saturation)
•  Decline (and Termination)

The length of each period varies tremendously. Some products have very short cycles, whereas others can take decades or even centuries to go through the cycle. The lifecycle can be mapped against the consumer adoption curve, where the peak of the curve generally occurs in the Maturity stage of the Product Lifecycle.

This document details a 5-phase approach to proper Product Lifecycle Analysis and draws out key strategic insights at each stage of the lifecycle. Additional concepts discussed include:
•  Consumer Adoption Curve
•  Bass Diffusion Model
•  Lifecycle-Performance Factor Matrix
•  Strategic Positioning
•  Substitution Analysis

The document offers a detailed exploration of the Substitution Analysis, highlighting how the likelihood of customers switching to alternative products increases as a product progresses through its lifecycle. This is encapsulated in the Technology S-curve, which provides a framework for understanding the diffusion rate of new technologies. The focus is on the early stages of the Product Lifecycle, where strategic decisions can significantly impact market positioning and competitive advantage.

The Product Lifecycle Analysis also integrates the Lifecycle-Performance Factor Matrix, which helps in identifying key performance metrics across different stages. This matrix is crucial for understanding market potential, competitive dynamics, and strategic positioning. By leveraging this analysis, executives can make informed decisions on product development, marketing strategies, and resource allocation to maximize profitability and market share.

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Source: Best Practices in Maturity Model, Product Lifecycle, Positioning, Product Strategy PowerPoint Slides: Product Lifecycle PowerPoint (PPT) Presentation, LearnPPT Consulting


$39.00
This presentation is created by former McKinsey, BCG, Deloitte, EY, and Capgemini consultants. It explains the approach to Product Lifecycle Analysis utilized by global strategy consulting firms.
Add to Cart
  

OVERVIEW

File Type: PowerPoint ppt (PPT)
File Size: 711 KB
Number of Slides: 34 (includes cover and all slides)

ABOUT THE AUTHOR

Additional documents from author: 114

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.

We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies. [read more]

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