BUY WITH CONFIDENCE
DESCRIPTION
Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, devise the appropriate product marketing strategy.
The Product Lifecycle itself it divided into 4 stages of development:
• Introduction
• Growth
• Maturity (and Saturation)
• Decline (and Termination)
The length of each period varies tremendously. Some products have very short cycles, whereas others can take decades or even centuries to go through the cycle. The lifecycle can be mapped against the consumer adoption curve, where the peak of the curve generally occurs in the Maturity stage of the Product Lifecycle.
This document details a 5-phase approach to proper Product Lifecycle Analysis and draws out key strategic insights at each stage of the lifecycle. Additional concepts discussed include:
• Consumer Adoption Curve
• Bass Diffusion Model
• Lifecycle-Performance Factor Matrix
• Strategic Positioning
• Substitution Analysis
Got a question about the product? Email us at support@flevy.com or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Maturity Model, Product Strategy, Product Launch Strategy, Product Lifecycle PowerPoint Slides: Product Lifecycle PowerPoint (PPT) Presentation, LearnPPT Consulting
OVERVIEW
(PPT)
ABOUT THE AUTHOR
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients that range from Fortune 500 companies to tech startups to $1B+ private companies.
[read more]
Ask the Author a Question
Product Strategy Product Launch Strategy Product Adoption Maturity Model Growth Strategy Product Lifecycle Financial Modeling APQP Innovation Management Current State Assessment Organizational Design Positioning Go-to-Market Product Management PowerPoint Diagrams Compilation Business Case Development Customer Experience Mobile Strategy Cyber Security Business Transformation Digital Transformation Porter's Five Forces Small Business Entrepreneurship Consumer Behavior Behavioral Strategy Psychology Pricing Strategy Quality Management & Assurance
![]() |
Download our FREE Organization, Change, & Culture, Templates
Download our free compilation of 50+ slides and templates on Organizational Design, Change Management, and Corporate Culture. Methodologies include ADKAR, Burke-Litwin Change Model, McKinsey 7-S, Competing Values Framework, etc. |