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Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, devise the appropriate product marketing strategy.
The Product Lifecycle itself it divided into 4 stages of development:
• Maturity (and Saturation)
• Decline (and Termination)
The length of each period varies tremendously. Some products have very short cycles, whereas others can take decades or even centuries to go through the cycle. The lifecycle can be mapped against the consumer adoption curve, where the peak of the curve generally occurs in the Maturity stage of the Product Lifecycle.
This document details a 5-phase approach to proper Product Lifecycle Analysis and draws out key strategic insights at each stage of the lifecycle. Additional concepts discussed include:
• Consumer Adoption Curve
• Bass Diffusion Model
• Lifecycle-Performance Factor Matrix
• Strategic Positioning
• Substitution Analysis
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Source: Best Practices in Product Launch Strategy, Product Strategy, Maturity Model, Product Lifecycle PowerPoint Slides: Product Lifecycle PowerPoint (PPT) Presentation, LearnPPT
ABOUT THE AUTHOR: LEARNPPT
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
Utilize our consulting frameworks to apply structured thinking & analysis to address your business challenges, uncover strategic insights, and implement workable solutions. Our PowerPoint presentations follow traditional consulting slide design formats, starting with a clear slide headline. Easily customize and repurpose our slides for your own business presentations.
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This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (ppt)
File Size: 711 KB
Number of Slides: 34 (includes cover, transition, & marketing slides)
Related Topic(s): Product Launch Strategy Product Strategy Maturity Model Product Lifecycle
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Initial upload date (first version): May 27, 2013
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