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Author: LearnPPT TOP AUTHOR [?]

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File Type: 34-slide PowerPoint presentation (PPT)

DOCUMENT DESCRIPTION

This product (Product Lifecycle) is a 34-slide PowerPoint presentation (PPT), which you can download immediately upon purchase.

Product Lifecycle Analysis is an invaluable tool for developing a robust product marketing strategy. Marketers and strategists can use this analysis to predict sales growth, associated customer and competitor behaviors, and, in turn, devise the appropriate product marketing strategy.

The Product Lifecycle itself it divided into 4 stages of development:
• Introduction
• Growth
• Maturity (and Saturation)
• Decline (and Termination)

The length of each period varies tremendously. Some products have very short cycles, whereas others can take decades or even centuries to go through the cycle. The lifecycle can be mapped against the consumer adoption curve, where the peak of the curve generally occurs in the Maturity stage of the Product Lifecycle.

This document details a 5-phase approach to proper Product Lifecycle Analysis and draws out key strategic insights at each stage of the lifecycle. Additional concepts discussed include:
• Consumer Adoption Curve
• Bass Diffusion Model
• Lifecycle-Performance Factor Matrix
• Strategic Positioning
• Substitution Analysis

Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Best Practices in Product Launch Strategy, Product Strategy, Maturity Model, Product Lifecycle PowerPoint Slides: Product Lifecycle PowerPoint (PPT) Presentation, LearnPPT

ABOUT THE AUTHOR: LEARNPPT

We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements. [read more]

LearnPPT has published 82 additional documents on Flevy.

Want to become an expert on Strategy Development? Take a look at the Strategy Development Stream, our most holistic collection of Strategy Development frameworks. Full details here.

DETAILS

This business document is categorized under the function(s): Strategy, Marketing, & Sales

It applies to All Industries

File Type: PowerPoint (ppt)

File Size: 711 KB

Number of Slides: 34 (includes cover, transition, & marketing slides)

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

Initial upload date (first version): May 27, 2013

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