The Data Analytics Revolution is here. It has the potential to transform how companies organize, operate, manage talent, and create value. Advanced Data Analytics is a quintessential business matter. CEOs and top executives must be able to clearly articulate its purpose and translate it into action. Yet, this is not so.

CEOs and top executives are finding it difficult to articulate the clarity of purpose and act on it. It must not just stay in an analytics department but must be embedded throughout the organization where the insights will be used. Leaders with strong intuition do not just become better equipped to kick the tires on their analytics efforts. They can capably address the many critical top management challenges by employing a range of tools, employing the right personnel, applying hard metrics, and asking hard questions.

Data Analytics is a means to an end. It is a discriminating tool to identifying and implementing a value-driving answer. It can unleash insights that could be the very core of your organization’s approach to improving performance. This, however, cannot be achieved if there is no clarity in the purpose of your data.

This framework provides a comprehensive discussion on Purpose-driven Analytics and the 4 guiding principles to fostering Purpose-driven Analytics.

1. Ask Clear and Correct Questions
2. Identify Small Changes for Big Impact
3. Leverage Soft Data
4. Connect Separate Data Sets

This deck also includes slide templates for you to use in your own business presentations.

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