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What Is Strategic Planning?

Strategic Planning is an annual process organizations conduct to plan their near-, mid-, and long-term strategies. A robust Strategic Planning process arms the organization with clearly defined strategic objectives across all time horizons and prepares the organization for successful Strategy Development and Execution.

Per Wikipedia, we can define Strategic Planning as:

Strategic Planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. It may also extend to control mechanisms for guiding the implementation of the strategy. Strategic Planning became prominent in corporations during the 1960s and remains an important aspect of strategic management. It is executed by strategic planners or strategists, who involve many parties and research sources in their analysis of the organization and its relationship to the environment in which it competes.

Strategic Planning is a crucial process, but often poorly executed, leading to poor translation from Strategy to Execution. In most organizations, executives complain that their Strategic Planning is overly bureaucratic, insufficiently insightful, and doesn’t accommodate today's rapidly changing, digital markets.

To combat these issues, we can follow these 3 steps of Strategic Planning:

  1. Explore Strategy across 3 time horizons.
  2. Encourage productive and stimulating Strategic Dialogue.
  3. Engage a broad, decentralized group of stakeholders.
We have written an in-depth article on Strategic Planning, which discusses the purpose and scope of Strategic Planning, as well as these 3 above steps in detail. It also describes how to effectively and efficiently execute and manage the full Strategy process, from Planning to Execution.

Related Topics

Strategy Frameworks Blue Ocean Strategy Strategic Analysis Core Competencies Market Entry Example Competitive Analysis Competitive Advantage Market Research SWOT Customer Segmentation Breakout Strategy Strategy Development Example Vision Statement Market Sizing Value Proposition Platform Strategy Growth Strategy Pricing Strategy Strategy Development Product Strategy Product Launch Strategy Marketing Plan Development Strategy Deployment & Execution Value Chain Analysis

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