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  1. You will learn the 7 key steps of planning and executing a successful go-to-market (GTM) strategy from practicing management consultants- the secret of the pros.
  2. Obtain a unique, comprehensive, ready-to-use template to plan and present your go-to-market plan
  3. Supporting document gives you an excellent understanding of the GTM process, and enhances your skill-set


A go-to-market strategy (GTM) is a plan that helps you define your target customers, coordinate your actions and messaging across teams and position your product for a launch.

A thorough GTM strategy is needed whether you are launching a new product in an existing market; launching an existing product in a new market or testing a new product in a new market.

In this document, we cover the 7 key steps for a successful go to market strategy:

1. Identify your customer
2. Know your competition
3. Create your unique value proposition
4. Define your brand positioning and message
5. Define your pricing strategy
6. Create your sales and marketing plan
7. Implement the plan and track your progress

The PowerPoint template can be used to fill out your own go-to-market plans; and the accompanying Word document acts as a ready reference guide for the entire go-to-market strategy development/ execution process.

Got a question about the product? Email us at [email protected] or ask the author directly by using the form to the right. If you cannot view the preview above this document description, go here to view the large preview instead.

Source: Ultimate Go to Market Strategy Guide PowerPoint document


Ultimate Go to Market Strategy Guide

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This business document is categorized under the function(s):

It applies to All Industries

File Type: PowerPoint (pptx)

File Size: 1.2 MB

Number of Slides: 29 (includes cover, transition slides)

Related Topic(s): Product Launch Strategy

Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.

This product contains a supplemental DOCX document.

Initial upload date (first version): May 16, 2022
Most recent version published: May 16, 2022

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