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This is a PowerPoint deck on how to conduct effective Strategic Marketing and Sales Planning. It is based on the Systems Thinking Approach, one of the most comprehensive and holistic approaches in the market to strategic planning in all areas. The purpose of this presentation are:
1. To gain a common set of principles and knowledge about the similarities and differences between marketing and sales functions, and how they are integrated with corporate strategy.
2. To learn a structure to design, build, implement, and sustain a Strategic Marketing and Sales Plan.
3. To learn the tactics, tips, and techniques to successfully implement this plan and keep it up to date year after year.
4. To discover the benefits of, and identify your positioning in, the marketplace in order to focus your sales and marketing efforts.
5. To review the traditional and 21st Century aspects of the 4 Ps, including e-commerce.
6. To understand different approaches to marketing and sales success.
7. To identify and examine all aspects of the major issues facing professionals in sales and marketing.
8. To acquire a complete toolkit of powerful and practical sales and marketing strategies.
9. To achieve marketing and sales success.
Consists of 160 PPT slides
Got a question about the product? Email us at [email protected] or ask the author directly by using the "Ask the Author a Question" form. If you cannot view the preview above this document description, go here to view the large preview instead.
Source: Best Practices in Marketing Plan Development, Positioning PowerPoint Slides: Strategic Marketing and Sales Planning PowerPoint (PPTX) Presentation, Haines Centre
ABOUT THE AUTHOR: HAINES CENTRE
The Haines Centre for Strategic Management is an International Alliance of Master Consultants, Facilitators and Trainers, who are Experts in Strategic Management (Strategic Planning, Strategy Implementation, Strategic Leadership, and Strategic Human Resources) and Organizational Innovation, using the Systems Thinking Approach.
This Alliance was founded in 1990 in San Diego USA, and currently has alliance partners in Australia, Canada, China, Nigeria, Singapore, UAE, and USA.
The Centre is a Leading-Edge, Global Team of Strategic Management Consultants, Facilitators and Trainers, who are renowned for their Universal and Practical Application of Systems Thinking Principles in Strategic Management and Organizational Development.
Haines Centre has published 5 additional documents on Flevy.
This business document is categorized under the function(s): Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (pptx)
File Size: 622.7 KB
Number of Slides: 160 (includes cover, transition, & marketing slides)
Related Topic(s): Marketing Plan Development Positioning
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Mar 11, 2014
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Strategic Marketing and Sales Planning
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