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As core markets become saturated with new entrants and products, we find it more and more difficult to grow the core. We find traditional approaches that have successfully driven growth historically are also reaching points of diminishing returns.

Business Model Innovation (BMI) is a powerful, yet underleveraged tool that can drive breakout growth within an organization's core business. There are 6 key business model elements at play through BMI:

1. Product or Service Offering
2. Target Segment
3. Revenue Model
4. Value Chain
5. Organization
6. Cost Model

Leveraging these elements in a coordinated manner, we arrive at 9 common BMI solutions to drive Core Growth, which can be categorized into 3 groupings

1. Redefine the Value Proposition
-- Shift from Product to Service
-- Shift from Product to Experience
-- Shift from Product to Outcome

2. Support the Value Proposition with a New Operating Model
-- Build New Capabilities
-- Leverage External Partners
-- Redefine Interactions with Customers

3. Redesign the Model to Capture Margins
-- Redefine the Basis of Differentiation
-- Develop a New Cost Model
-- Find New Ways to Monetize

Leading organizations leverage BMI to move beyond product innovation and redefine the basis of competition.

Additional topics include Traditional Growth Levers, Growth Pitfalls, Customer Value Proposition, Product Innovations, Pricing Strategy, among others. This deck also includes slide templates for you to use in your own business presentations.

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Source: Business Model Innovation (BMI) PowerPoint document

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Tag(s): Pricing Strategy Strategy Development Innovation Value Proposition Business Model Innovation

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