Flevy Management Insights Q&A

What are the environmental sustainability considerations in the Make vs. Buy decision-making process for manufacturers?

     Joseph Robinson    |    Make or Buy


This article provides a detailed response to: What are the environmental sustainability considerations in the Make vs. Buy decision-making process for manufacturers? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR The Make vs. Buy decision in manufacturing involves analyzing economic and environmental impacts, assessing suppliers' sustainability practices, and investing in technology to align with sustainability goals and Operational Excellence.

Reading time: 4 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Make vs. Buy Decision mean?
What does Sustainable Procurement mean?
What does Technological Investments mean?


In the context of manufacturing, the Make vs. Buy decision is a critical strategic choice that involves determining whether to produce a component in-house or purchase it from an external supplier. This decision has far-reaching implications, not only for cost and quality but increasingly for environmental sustainability. As organizations strive for Operational Excellence and Sustainable Development, integrating environmental considerations into this decision-making process has become paramount.

Understanding the Environmental Impact

Environmental sustainability in the Make vs. Buy decision encompasses a broad range of considerations, including the carbon footprint of production, resource utilization, waste generation, and the environmental practices of suppliers. A comprehensive analysis must account for the entire lifecycle of the product or component, from raw material extraction through to end-of-life disposal or recycling. For instance, in-house manufacturing may offer greater control over resource use and waste management, but it could also entail significant upfront investments in sustainable technologies.

According to a report by McKinsey & Company, organizations that integrate sustainability into their supply chain operations can achieve a reduction in carbon footprint by up to 40%. This statistic underscores the potential environmental benefits of carefully weighing the Make vs. Buy decision. Moreover, the choice to buy might be more sustainable if the supplier specializes in eco-friendly manufacturing processes or if the transportation footprint is minimized due to proximity.

Real-world examples of this include large automotive manufacturers like Toyota and BMW, which have invested heavily in sustainable supply chain practices. These companies not only focus on their in-house sustainability efforts but also rigorously assess their suppliers' environmental practices, favoring those who demonstrate a commitment to reducing their environmental impact.

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Assessing Supplier Sustainability Practices

When considering the Buy option, the environmental practices of potential suppliers become a critical factor. This involves evaluating their commitment to sustainability, including energy use, waste management, and the sustainability of their raw materials. Organizations must conduct thorough due diligence, potentially leveraging third-party audits, to ensure that suppliers meet their environmental standards. This process aligns with the principles of Sustainable Procurement, emphasizing not just the economic, but also the environmental and social aspects of purchasing decisions.

Accenture's research highlights the growing trend of sustainable procurement, noting that companies are increasingly adopting circular economy principles in their supply chains to enhance sustainability. This approach not only helps in minimizing environmental impact but also in driving innovation and efficiency among suppliers. By choosing suppliers that adhere to sustainable practices, organizations can significantly reduce their indirect environmental footprint and promote a more sustainable manufacturing ecosystem.

An example of this approach is seen in the electronics industry, where companies like Apple have implemented rigorous standards for their suppliers, focusing on renewable energy use and material recycling. This not only helps in reducing the environmental impact of their products but also sets a benchmark for sustainability in the industry.

Technological Investments and Operational Efficiency

For organizations leaning towards the Make option, technological investments play a crucial role in enhancing environmental sustainability. This includes adopting advanced manufacturing technologies such as 3D printing, which can reduce waste through more precise material use, and implementing energy-efficient machinery. Such investments not only improve the sustainability of manufacturing processes but also contribute to Operational Excellence by optimizing resource use and reducing costs.

Deloitte's insights on digital transformation in manufacturing emphasize the role of technology in achieving both operational and environmental efficiency. By leveraging Internet of Things (IoT) devices, artificial intelligence (AI), and other digital tools, manufacturers can gain real-time insights into their operations, enabling them to optimize energy use, reduce waste, and improve production efficiency.

A notable example of technological investment enhancing sustainability is seen in the aerospace industry. Companies like Boeing have adopted advanced manufacturing techniques to reduce material waste and increase fuel efficiency in their aircraft. This not only demonstrates a commitment to environmental sustainability but also provides a competitive advantage in an industry where efficiency is paramount.

In conclusion, the Make vs. Buy decision is a complex process that requires a comprehensive analysis of both economic and environmental factors. By considering the environmental impacts of manufacturing, assessing the sustainability practices of suppliers, and investing in technology for operational efficiency, organizations can make informed decisions that align with their sustainability goals and Operational Excellence objectives. This holistic approach not only benefits the environment but also enhances the organization's reputation, operational efficiency, and long-term viability.

Best Practices in Make or Buy

Here are best practices relevant to Make or Buy from the Flevy Marketplace. View all our Make or Buy materials here.

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Explore all of our best practices in: Make or Buy

Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Build vs. Buy Decision Framework for Semiconductor Manufacturer

Scenario: A semiconductor firm in the highly competitive technology sector is grappling with the strategic decision of building in-house capabilities versus buying or licensing from external sources.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Global Supply Chain Optimization Strategy for Industrial Metals Distributor

Scenario: An established industrial metals distributor is facing a critical "make or buy" decision to improve its global supply chain efficiency.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How should companies approach the make-or-buy decision in highly regulated industries differently?
In highly regulated industries, companies must adopt a comprehensive approach to the make-or-buy decision, considering Regulatory Compliance, Risk Management, Strategic Alignment, and long-term implications for sustainable success. [Read full explanation]
What is a make or buy analysis?
A make or buy analysis is a strategic framework for deciding whether to produce a product in-house or purchase it from an external supplier, considering cost, quality, and risk. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
What role does corporate social responsibility (CSR) play in the Build vs. Buy decision-making process?
Integrating Corporate Social Responsibility (CSR) into Strategic Planning and Operational Excellence influences the Build vs. Buy decision, enhancing brand reputation, sustainability, and market competitiveness. [Read full explanation]
In what ways can the make-or-buy decision impact a company's sustainability goals and practices?
The make-or-buy decision significantly impacts an organization's sustainability by influencing environmental stewardship, social responsibility, and economic viability through direct control or supply chain influence. [Read full explanation]
What impact do global supply chain disruptions have on the make-or-buy decision-making process?
Global supply chain disruptions significantly impact the make-or-buy decision-making process, emphasizing Risk Management, Strategic Alignment, Operational Excellence, and the need for agility, resilience, and innovation in sourcing strategies. [Read full explanation]

 
Joseph Robinson, New York

Operational Excellence, Management Consulting

This Q&A article was reviewed by Joseph Robinson. Joseph is the VP of Strategy at Flevy with expertise in Corporate Strategy and Operational Excellence. Prior to Flevy, Joseph worked at the Boston Consulting Group. He also has an MBA from MIT Sloan.

To cite this article, please use:

Source: "What are the environmental sustainability considerations in the Make vs. Buy decision-making process for manufacturers?," Flevy Management Insights, Joseph Robinson, 2025




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