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Flevy Management Insights Q&A
How should we approach a make or buy decision to optimize cost and efficiency?


This article provides a detailed response to: How should we approach a make or buy decision to optimize cost and efficiency? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR Approach make or buy decisions with a structured framework considering costs, capabilities, and strategic implications to align with Strategy Development and Operational Excellence goals.

Reading time: 4 minutes


Understanding the concept of make or buy analysis is crucial for C-level executives aiming to optimize cost and efficiency within their organizations. This strategic decision-making process involves evaluating whether to manufacture a product or component in-house (make) or to purchase it from an external supplier (buy). The core of this analysis lies in comparing the costs associated with each option, considering not only the financial outlay but also factors such as control over production, quality, capacity, and lead times. However, the decision extends beyond mere cost analysis to encompass strategic implications such as supply chain resilience, core competencies, and long-term organizational goals.

Embarking on a make or buy analysis requires a structured framework to ensure all relevant factors are considered. This framework typically involves gathering detailed cost data, assessing internal capabilities, analyzing market conditions, and evaluating potential suppliers. Consulting firms like McKinsey and BCG emphasize the importance of a holistic approach that incorporates both quantitative and qualitative assessments. For instance, a quantitative analysis might focus on direct costs such as labor and materials, while a qualitative analysis could evaluate factors like supplier reliability and the strategic fit of maintaining certain capabilities in-house.

One actionable insight for executives is the development of a comprehensive template for conducting make or buy analyses. This template should include a checklist of cost components, a scorecard for evaluating supplier performance and risk, and a section for strategic considerations. By standardizing the analysis process, organizations can make more informed decisions that align with their overall Strategy Development and Operational Excellence goals. Real-world examples demonstrate that companies that adopt a systematic approach to make or buy decisions often achieve significant cost savings and efficiency gains. For example, a global manufacturer might use this analysis to decide whether to produce electronic components in-house or source them from specialized suppliers, taking into account not only cost but also speed to market and innovation capabilities.

Key Considerations in Make or Buy Analysis

When conducting a make or buy analysis, several key considerations must be taken into account to ensure a comprehensive evaluation. First and foremost is the cost comparison, which should include all relevant expenses associated with making the product internally versus buying it. This includes direct costs such as materials and labor, as well as indirect costs like overhead, equipment depreciation, and the opportunity cost of using resources for one purpose over another. It's essential to have a clear understanding of your organization's cost structure to make an accurate comparison.

Another critical factor is the assessment of internal capabilities and capacity. Organizations must realistically evaluate whether they have the necessary skills, technology, and infrastructure to produce the product at a quality and volume that meets their needs. This involves considering not only current capabilities but also the potential for future development and scalability. Consulting firms often highlight the importance of aligning make or buy decisions with the organization's core competencies and strategic objectives, ensuring that resources are focused on areas that offer the greatest return on investment.

Finally, the strategic implications of the decision must be carefully considered. This includes evaluating the impact on supply chain flexibility and resilience, the potential for fostering innovation, and the importance of maintaining control over critical components or technologies. In some cases, strategic considerations may outweigh cost savings, leading an organization to choose to make a product in-house to secure its supply chain or protect proprietary technology. Real-world examples include technology companies that opt to manufacture key components in-house to ensure the confidentiality of their innovations and maintain a competitive edge in rapidly evolving markets.

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Implementing the Decision

Once the make or buy analysis is complete, the next step is implementing the decision in a way that maximizes cost savings and operational efficiency. This requires a detailed action plan that outlines the steps needed to either ramp up internal production capabilities or establish relationships with external suppliers. For organizations opting to make the product in-house, this might involve investing in new equipment, hiring additional staff, or upgrading existing facilities. Conversely, choosing to buy may necessitate conducting due diligence on potential suppliers, negotiating contracts, and setting up quality control processes.

Effective communication and change management are also critical to the successful implementation of make or buy decisions. Stakeholders across the organization must be informed of the decision and its rationale, and teams must be aligned around the new strategy. This may involve training employees, adjusting performance metrics, and fostering a culture of continuous improvement to ensure the organization can adapt to the new approach.

In conclusion, make or buy analysis is a powerful tool for optimizing cost and efficiency, but it requires a comprehensive and strategic approach. By carefully considering costs, capabilities, and strategic implications, and by implementing decisions effectively, organizations can enhance their operational excellence and achieve their long-term goals. Real-world examples and insights from consulting firms underscore the importance of a structured framework and template in guiding these critical decisions, ensuring that organizations are well-positioned to navigate the complexities of today's business environment.

Best Practices in Make or Buy

Here are best practices relevant to Make or Buy from the Flevy Marketplace. View all our Make or Buy materials here.

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Explore all of our best practices in: Make or Buy

Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Maritime Fleet Procurement Strategy for Shipping Corporation

Scenario: A global shipping company with a diverse fleet is facing challenges in deciding whether to make critical ship components in-house or to buy from external suppliers.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Global Supply Chain Optimization Strategy for Industrial Metals Distributor

Scenario: An established industrial metals distributor is facing a critical "make or buy" decision to improve its global supply chain efficiency.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How should companies approach the make-or-buy decision in highly regulated industries differently?
In highly regulated industries, companies must adopt a comprehensive approach to the make-or-buy decision, considering Regulatory Compliance, Risk Management, Strategic Alignment, and long-term implications for sustainable success. [Read full explanation]
What role does corporate social responsibility (CSR) play in the Build vs. Buy decision-making process?
Integrating Corporate Social Responsibility (CSR) into Strategic Planning and Operational Excellence influences the Build vs. Buy decision, enhancing brand reputation, sustainability, and market competitiveness. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
How can companies effectively measure and compare the innovation potential of Build vs. Buy options?
Organizations can evaluate the innovation potential of Build vs. Buy options by conducting Skills and Capabilities Assessments, Financial Analyses, and Risk Assessments, employing Decision Matrices and Scenario Planning to align with Strategic Planning and Innovation Strategy. [Read full explanation]
How is the rise of artificial intelligence and automation shaping the make-or-buy decision landscape?
The rise of AI and automation is transforming the make-or-buy decision process, impacting Cost, Operational Excellence, Innovation, and Competitive Strategy, necessitating a nuanced Strategic Planning approach. [Read full explanation]
How are emerging technologies like AI and blockchain influencing the Build vs. Buy decision-making process?
Emerging technologies like AI and blockchain are reshaping the Build vs. Buy decision in Strategic Planning, influencing efficiency, customer experience, and innovation, with considerations for cost, time-to-market, and business strategy alignment. [Read full explanation]

Source: Executive Q&A: Make or Buy Questions, Flevy Management Insights, 2024


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