Flevy Management Insights Q&A
How should we approach a make or buy decision to optimize cost and efficiency?
     Joseph Robinson    |    Make or Buy


This article provides a detailed response to: How should we approach a make or buy decision to optimize cost and efficiency? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR Approach make or buy decisions with a structured framework considering costs, capabilities, and strategic implications to align with Strategy Development and Operational Excellence goals.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Make or Buy Analysis mean?
What does Cost Structure Evaluation mean?
What does Strategic Alignment mean?
What does Change Management mean?


Understanding the concept of make or buy analysis is crucial for C-level executives aiming to optimize cost and efficiency within their organizations. This strategic decision-making process involves evaluating whether to manufacture a product or component in-house (make) or to purchase it from an external supplier (buy). The core of this analysis lies in comparing the costs associated with each option, considering not only the financial outlay but also factors such as control over production, quality, capacity, and lead times. However, the decision extends beyond mere cost analysis to encompass strategic implications such as supply chain resilience, core competencies, and long-term organizational goals.

Embarking on a make or buy analysis requires a structured framework to ensure all relevant factors are considered. This framework typically involves gathering detailed cost data, assessing internal capabilities, analyzing market conditions, and evaluating potential suppliers. Consulting firms like McKinsey and BCG emphasize the importance of a holistic approach that incorporates both quantitative and qualitative assessments. For instance, a quantitative analysis might focus on direct costs such as labor and materials, while a qualitative analysis could evaluate factors like supplier reliability and the strategic fit of maintaining certain capabilities in-house.

One actionable insight for executives is the development of a comprehensive template for conducting make or buy analyses. This template should include a checklist of cost components, a scorecard for evaluating supplier performance and risk, and a section for strategic considerations. By standardizing the analysis process, organizations can make more informed decisions that align with their overall Strategy Development and Operational Excellence goals. Real-world examples demonstrate that companies that adopt a systematic approach to make or buy decisions often achieve significant cost savings and efficiency gains. For example, a global manufacturer might use this analysis to decide whether to produce electronic components in-house or source them from specialized suppliers, taking into account not only cost but also speed to market and innovation capabilities.

Key Considerations in Make or Buy Analysis

When conducting a make or buy analysis, several key considerations must be taken into account to ensure a comprehensive evaluation. First and foremost is the cost comparison, which should include all relevant expenses associated with making the product internally versus buying it. This includes direct costs such as materials and labor, as well as indirect costs like overhead, equipment depreciation, and the opportunity cost of using resources for one purpose over another. It's essential to have a clear understanding of your organization's cost structure to make an accurate comparison.

Another critical factor is the assessment of internal capabilities and capacity. Organizations must realistically evaluate whether they have the necessary skills, technology, and infrastructure to produce the product at a quality and volume that meets their needs. This involves considering not only current capabilities but also the potential for future development and scalability. Consulting firms often highlight the importance of aligning make or buy decisions with the organization's core competencies and strategic objectives, ensuring that resources are focused on areas that offer the greatest return on investment.

Finally, the strategic implications of the decision must be carefully considered. This includes evaluating the impact on supply chain flexibility and resilience, the potential for fostering innovation, and the importance of maintaining control over critical components or technologies. In some cases, strategic considerations may outweigh cost savings, leading an organization to choose to make a product in-house to secure its supply chain or protect proprietary technology. Real-world examples include technology companies that opt to manufacture key components in-house to ensure the confidentiality of their innovations and maintain a competitive edge in rapidly evolving markets.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Implementing the Decision

Once the make or buy analysis is complete, the next step is implementing the decision in a way that maximizes cost savings and operational efficiency. This requires a detailed action plan that outlines the steps needed to either ramp up internal production capabilities or establish relationships with external suppliers. For organizations opting to make the product in-house, this might involve investing in new equipment, hiring additional staff, or upgrading existing facilities. Conversely, choosing to buy may necessitate conducting due diligence on potential suppliers, negotiating contracts, and setting up quality control processes.

Effective communication and change management are also critical to the successful implementation of make or buy decisions. Stakeholders across the organization must be informed of the decision and its rationale, and teams must be aligned around the new strategy. This may involve training employees, adjusting performance metrics, and fostering a culture of continuous improvement to ensure the organization can adapt to the new approach.

In conclusion, make or buy analysis is a powerful tool for optimizing cost and efficiency, but it requires a comprehensive and strategic approach. By carefully considering costs, capabilities, and strategic implications, and by implementing decisions effectively, organizations can enhance their operational excellence and achieve their long-term goals. Real-world examples and insights from consulting firms underscore the importance of a structured framework and template in guiding these critical decisions, ensuring that organizations are well-positioned to navigate the complexities of today's business environment.

Best Practices in Make or Buy

Here are best practices relevant to Make or Buy from the Flevy Marketplace. View all our Make or Buy materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Make or Buy

Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Build vs. Buy Decision Framework for Semiconductor Manufacturer

Scenario: A semiconductor firm in the highly competitive technology sector is grappling with the strategic decision of building in-house capabilities versus buying or licensing from external sources.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study




Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials

  •  
    "Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."

    – Chris McCann, Founder at Resilient.World
  •  
    "Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I "

    – M. E., Chief Commercial Officer, International Logistics Service Provider
  •  
    "I like your product. I'm frequently designing PowerPoint presentations for my company and your product has given me so many great ideas on the use of charts, layouts, tools, and frameworks. I really think the templates are a valuable asset to the job."

    – Roberto Fuentes Martinez, Senior Executive Director at Technology Transformation Advisory
  •  
    "I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."

    – Trevor Booth, Partner, Fast Forward Consulting
  •  
    "As a young consulting firm, requests for input from clients vary and it's sometimes impossible to provide expert solutions across a broad spectrum of requirements. That was before I discovered Flevy.com.

    Through subscription to this invaluable site of a plethora of topics that are key and crucial to consulting, I "

    – Nishi Singh, Strategist and MD at NSP Consultants
  •  
    "One of the great discoveries that I have made for my business is the Flevy library of training materials.

    As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy "

    – Ed Kemmerling, Senior Lean Transformation Expert at PMG
  •  
    "FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The "

    – Roderick Cameron, Founding Partner at SGFE Ltd
  •  
    "As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."

    – Michael Evans, Managing Director at Newport LLC



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.