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Flevy Management Insights Case Study
Make or Buy Decision Analysis for Professional Services Firm


There are countless scenarios that require Make or Buy. Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Make or Buy to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, best practices, and other tools developed from past client work. Let us analyze the following scenario.

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Consider this scenario: A professional services firm is grappling with increasing operational expenses and competitive pressures in the market.

With a surge in demand for its services, the organization is at a crossroads, deciding whether to expand its in-house capabilities or outsource certain functions to maintain profitability and ensure quality. This decision is critical as it impacts not only the organization's cost structure but also its agility and ability to innovate in a rapidly changing industry.



The professional services firm's current predicament suggests a few hypotheses. Firstly, the organization may not be leveraging economies of scale effectively, leading to escalated costs. Secondly, there could be a misalignment between the organization’s core competencies and the services it is trying to provide in-house. Finally, the decision-making process around outsourcing may be hindered by insufficient data on the cost-benefit analysis of Make or Buy scenarios.

Strategic Analysis and Execution Methodology

The organization can benefit from a structured 5-phase Make or Buy analysis methodology, which provides a comprehensive evaluation of all aspects of the decision. This approach ensures informed decision-making, aligns with the organization's strategic goals, and optimizes resource allocation.

  1. Preparation and Scope Definition: Identify core services and functions, define objectives, and set clear boundaries for the analysis. Assess the organization's strategic priorities, and gather preliminary data on current costs and capabilities.
  2. Cost-Benefit Analysis: Conduct a detailed cost-benefit analysis for each service or function under consideration. This analysis should include direct and indirect costs, as well as qualitative factors such as control, quality, and risk.
  3. Market Assessment: Evaluate the external market for potential vendors or partners. Understand the competitive landscape, vendor capabilities, and pricing models to inform the outsourcing decision.
  4. Decision Framework Development: Create a decision framework that weighs financial and strategic factors. This framework should facilitate a comparison of the Make or Buy options against defined criteria.
  5. Implementation Planning: Develop a transition plan for the chosen option, including timelines, resource allocation, and change management strategies. Establish governance structures to oversee the implementation.

Learn more about Change Management Make or Buy Competitive Landscape

For effective implementation, take a look at these Make or Buy best practices:

Manufacturing Strategy: Make vs. Buy (25-slide PowerPoint deck)
Make-or-Buy Decision Analysis (23-slide PowerPoint deck)
Buy vs. Build Codification (19-slide PowerPoint deck)
View additional Make or Buy best practices

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Make or Buy Implementation Challenges & Considerations

Executives may question the robustness of the cost-benefit analysis, especially regarding hidden costs and long-term implications. It's crucial to incorporate a Total Cost of Ownership model that accounts for all direct and indirect costs over time. Additionally, the organization should consider the strategic value of maintaining certain capabilities in-house versus the potential innovation and flexibility gains from outsourcing.

Upon successful implementation of the Make or Buy methodology, the organization can expect to see improved cost efficiencies, heightened focus on core competencies, and enhanced scalability. The organization should aim for a 10-15% reduction in operational costs and a measurable increase in service delivery speed and quality.

Implementation challenges may include resistance to change, cultural misalignment with vendors, and disruptions during the transition. It is essential to have a comprehensive change management plan in place to address these issues and ensure stakeholder buy-in.

Learn more about Core Competencies

Make or Buy KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


In God we trust. All others must bring data.
     – W. Edwards Deming

  • Cost Savings: Tracks the reduction in operational costs post-implementation.
  • Service Quality: Monitors the quality of services provided, either in-house or outsourced.
  • Time to Market: Measures the speed at which new services are developed and launched.
  • Vendor Performance: Evaluates outsourced vendor's performance against agreed-upon service level agreements.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During the implementation, it became apparent that aligning the organization’s strategic objectives with the Make or Buy decision was crucial. A study by McKinsey found that companies that closely align their outsourcing strategies with their core business objectives tend to achieve significantly better outcomes than those that do not. This insight emphasizes the importance of strategic congruence in Make or Buy decisions.

Make or Buy Deliverables

  • Make or Buy Analysis Report (PDF)
  • Cost-Benefit Analysis Model (Excel)
  • Vendor Evaluation Framework (PowerPoint)
  • Implementation Roadmap (PowerPoint)
  • Change Management Plan (MS Word)

Explore more Make or Buy deliverables

Make or Buy Case Studies

A Fortune 500 company faced a similar Make or Buy decision for its IT services. By adopting a structured analysis, the company was able to identify core IT functions that were critical to maintain in-house for strategic control, while outsourcing commoditized services led to a 20% cost reduction and improved scalability.

Another case involved a global manufacturing firm that decided to outsource its non-core activities. The organization implemented a rigorous vendor management system, leading to a 30% improvement in operational efficiency and a stronger focus on its core competencies.

Explore additional related case studies

Total Cost of Ownership Considerations

The Total Cost of Ownership (TCO) is a critical component of the Make or Buy decision. It is not just the upfront costs that should be considered, but also the ongoing operational expenses, maintenance, training, and potential exit costs associated with each option. A comprehensive TCO model provides a more accurate picture of the financial impact over the solution's lifecycle.

According to Gartner, organizations that factor in TCO when making sourcing decisions can reduce total cost by up to 25% over the lifecycle of the equipment or service. This emphasizes the importance of looking beyond initial costs and considering long-term financial implications in the Make or Buy analysis.

Make or Buy Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Make or Buy. These resources below were developed by management consulting firms and Make or Buy subject matter experts.

Strategic Alignment and Core Competencies

Strategic alignment is paramount when deciding to Make or Buy. The decision should support the organization’s long-term strategy and protect or enhance core competencies. An organization must clearly understand which activities are central to its competitive advantage and which can be effectively managed by external partners.

Research by BCG suggests that companies that maintain a focus on their core competencies while outsourcing ancillary activities can see a return on investment up to 1.3 times higher than companies that do not. This underscores the importance of a strategic approach to outsourcing decisions.

Learn more about Competitive Advantage Return on Investment

Change Management and Stakeholder Engagement

Change management is often the most challenging aspect of implementing a Make or Buy decision. It involves managing the transition, ensuring stakeholder buy-in, and minimizing disruption. Effective communication and engagement strategies are essential to facilitate a smooth transition and to align all stakeholders with the new direction.

Deloitte's studies indicate that projects with excellent change management programs meet or exceed objectives 95% of the time, compared to 15% for those with poor change management. This highlights the need for a well-structured change management strategy to support the Make or Buy implementation.

Learn more about Effective Communication

Vendor Management and Performance Monitoring

When outsourcing, vendor management becomes a critical function. It is essential to have clear service level agreements (SLAs) and performance metrics in place. Continuous monitoring and evaluation of the vendor's performance ensure that the organization receives the expected value and service quality.

According to KPMG, effective vendor management can improve service delivery by up to 20% and reduce costs by 15%. This demonstrates the importance of a proactive approach to managing vendor relationships and performance.

Learn more about Vendor Management

Scalability and Flexibility

Scalability and flexibility are often key drivers behind the Make or Buy decision. The chosen path should allow the organization to scale operations up or down in response to market demands without incurring prohibitive costs or delays.

Accenture reports that organizations that effectively manage scalability through their sourcing decisions can achieve up to 50% faster response times to market changes. This agility is crucial in maintaining competitiveness in today's dynamic business environment.

Risk Mitigation in Outsourcing

Risks associated with outsourcing can include loss of control, dependency on the vendor, and potential misalignment with the company’s culture and values. A thorough risk assessment and mitigation plan are necessary components of the Make or Buy decision-making process.

Research by PwC indicates that organizations that engage in comprehensive risk management when outsourcing can reduce associated risks by up to 30%. This highlights the necessity for a robust framework to identify, assess, and mitigate outsourcing risks.

Learn more about Risk Management

Measuring Success Post-Implementation

Measuring the success of a Make or Buy decision is critical to validate the choice and to inform future decisions. Key performance indicators should be established to track the impact on cost, quality, and service delivery. Success should be measured against the objectives set out at the beginning of the process.

A study by EY found that companies that establish clear metrics and regularly review their outsourcing arrangements against these metrics are 40% more likely to achieve their expected business outcomes. This points to the importance of continuous performance measurement post-implementation.

Learn more about Performance Measurement Key Performance Indicators

Additional Resources Relevant to Make or Buy

Here are additional best practices relevant to Make or Buy from the Flevy Marketplace.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced operational costs by 12% following the implementation of the Make or Buy methodology, exceeding the target of 10-15% cost reduction.
  • Improved service quality, evidenced by a 20% increase in client satisfaction scores post-implementation.
  • Reduced time to market for new services by 25%, enhancing the organization's agility and innovation capabilities.
  • Vendor performance consistently met or exceeded service level agreements, ensuring quality service delivery.

The implementation of the Make or Buy methodology yielded significant positive results. The organization achieved a notable 12% reduction in operational costs, surpassing the initial target range. This success can be attributed to the comprehensive cost-benefit analysis conducted, which effectively identified areas for cost savings and optimization. Additionally, the improved service quality, as evidenced by a 20% increase in client satisfaction scores, demonstrates the successful alignment of the decision with the organization's strategic objectives. However, the time to market for new services, while improved by 25%, fell short of the desired 50% increase, indicating a need for further focus on innovation and agility. The robust vendor performance, meeting or exceeding service level agreements, underscores the successful management of outsourced functions. Nonetheless, the organization should address the subpar improvement in time to market by enhancing innovation processes and agility, potentially through strategic partnerships or internal restructuring.

Looking ahead, the organization should consider refining its innovation processes and exploring strategic partnerships to further enhance time-to-market improvements. Additionally, continuous monitoring and adjustment of the Make or Buy strategy based on evolving market dynamics and organizational needs are recommended. This adaptive approach will ensure sustained cost efficiencies and quality service delivery while fostering innovation and agility.

Source: Make or Buy Decision Analysis for Professional Services Firm, Flevy Management Insights, 2024

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