Flevy Management Insights Q&A
How do Make vs. Buy decisions affect the innovation cycle in the manufacturing sector?


This article provides a detailed response to: How do Make vs. Buy decisions affect the innovation cycle in the manufacturing sector? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR Make vs. Buy decisions in the manufacturing sector significantly impact innovation, affecting Core Competencies, speed, flexibility, and investment, with strategic management of these decisions being crucial for fostering innovation and maintaining market leadership.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Strategic Planning mean?
What does Core Competencies mean?
What does Supplier Relationship Management mean?
What does Cost Management mean?


Make vs. Buy decisions are a critical aspect of Strategic Planning in the manufacturing sector, influencing not only cost structures and operational efficiency but also the innovation cycle. These decisions determine whether an organization should produce a component, product, or service internally (make) or purchase it from an external supplier (buy). The impact of these decisions on innovation can be profound, affecting the speed, quality, and direction of new product development and process improvements.

Influence on Core Competencies and Innovation Focus

Make vs. Buy decisions directly impact an organization's focus on its Core Competencies and its ability to innovate. When an organization chooses to 'make,' it invests in its internal capabilities, potentially strengthening its expertise and innovation in those areas. This can lead to breakthrough innovations as the organization deepens its knowledge and skills in its core areas. For instance, Tesla's decision to manufacture many of its own components, including batteries, has allowed it to innovate in electric vehicle technology at a pace that outstrips competitors who rely more heavily on suppliers.

However, the decision to 'buy' can also foster innovation by freeing up resources that can be redirected towards R&D in new or more strategic areas. By outsourcing non-core activities, organizations can concentrate on innovation where it truly matters, potentially accelerating the development of new products and services. For example, Apple's strategy of outsourcing manufacturing while focusing on design and software development has enabled it to remain at the forefront of innovation in the tech industry.

Moreover, collaboration with suppliers during the 'buy' process can lead to co-innovation, where both parties contribute to the development of new products or processes. This collaborative approach can bring fresh ideas and technologies into the organization, enhancing its innovation capability. A study by Accenture highlights that companies prioritizing collaborative innovation with suppliers tend to see higher growth rates than those that do not.

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Impact on Speed and Flexibility of Innovation

The speed and flexibility of innovation are significantly influenced by Make vs. Buy decisions. Producing in-house can sometimes slow down innovation due to the time required to build or adapt manufacturing processes. In contrast, buying components or services from external suppliers who already have the necessary capabilities can speed up product development cycles. This is particularly true in industries where technology evolves rapidly, and being first to market can be a critical competitive advantage.

On the other hand, having control over the production process can provide the flexibility needed to innovate and customize products. Organizations that have their manufacturing operations can quickly make changes to the design and production process, allowing for rapid iteration and improvement of products. This was evident in the case of Dyson, which attributes its success in innovating household appliances to its integrated approach to engineering and manufacturing.

However, reliance on external suppliers can introduce risks related to intellectual property and quality control, potentially hindering innovation. Ensuring that suppliers meet the organization's standards for quality and confidentiality requires robust Supplier Relationship Management and often, investment in supplier development initiatives. Gartner's research indicates that organizations with strong supplier collaboration capabilities are better positioned to manage these risks and leverage external innovation effectively.

Cost Considerations and Investment in Innovation

Cost is a pivotal factor in Make vs. Buy decisions and has a direct correlation with an organization's ability to invest in innovation. Manufacturing in-house often requires significant upfront investment in machinery, technology, and skills development. While this can be a barrier to innovation due to the allocation of resources away from R&D, it can also result in long-term cost savings and product differentiation through proprietary technology or processes.

Conversely, outsourcing can reduce capital expenditure and operational costs, potentially increasing the funds available for investment in innovation. However, it is crucial for organizations to carefully manage the cost savings achieved through outsourcing to ensure they are indeed redirected towards innovation activities. Deloitte's analysis on manufacturing outsourcing emphasizes the importance of strategic reinvestment of cost savings into R&D to maintain a competitive edge.

Ultimately, the choice between making and buying should be aligned with the organization's overall Strategy Development and Innovation goals. Balancing the immediate benefits of cost savings and speed to market with the long-term value of developing in-house capabilities and knowledge is crucial. Organizations that strategically manage this balance, leveraging both internal and external resources, are often the ones that lead in innovation and market share.

Real-world examples from companies like Tesla, Apple, and Dyson illustrate the diverse approaches to balancing Make vs. Buy decisions to foster innovation. Each approach reflects the organization's strategic priorities, whether focusing on core competencies, speed and flexibility, or cost management. As the manufacturing sector continues to evolve, the ability to navigate these decisions will remain a key determinant of competitive advantage and innovation success.

Best Practices in Make or Buy

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Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Global Supply Chain Optimization Strategy for Industrial Metals Distributor

Scenario: An established industrial metals distributor is facing a critical "make or buy" decision to improve its global supply chain efficiency.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How should companies approach the make-or-buy decision in highly regulated industries differently?
In highly regulated industries, companies must adopt a comprehensive approach to the make-or-buy decision, considering Regulatory Compliance, Risk Management, Strategic Alignment, and long-term implications for sustainable success. [Read full explanation]
What role does corporate social responsibility (CSR) play in the Build vs. Buy decision-making process?
Integrating Corporate Social Responsibility (CSR) into Strategic Planning and Operational Excellence influences the Build vs. Buy decision, enhancing brand reputation, sustainability, and market competitiveness. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
What is a make or buy analysis?
A make or buy analysis is a strategic framework for deciding whether to produce a product in-house or purchase it from an external supplier, considering cost, quality, and risk. [Read full explanation]
What impact do global supply chain disruptions have on the make-or-buy decision-making process?
Global supply chain disruptions significantly impact the make-or-buy decision-making process, emphasizing Risk Management, Strategic Alignment, Operational Excellence, and the need for agility, resilience, and innovation in sourcing strategies. [Read full explanation]
How is the rise of artificial intelligence and automation shaping the make-or-buy decision landscape?
The rise of AI and automation is transforming the make-or-buy decision process, impacting Cost, Operational Excellence, Innovation, and Competitive Strategy, necessitating a nuanced Strategic Planning approach. [Read full explanation]

Source: Executive Q&A: Make or Buy Questions, Flevy Management Insights, 2024


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