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Flevy Management Insights Q&A
How do Make vs. Buy decisions affect the innovation cycle in the manufacturing sector?


This article provides a detailed response to: How do Make vs. Buy decisions affect the innovation cycle in the manufacturing sector? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR Make vs. Buy decisions in the manufacturing sector significantly impact innovation, affecting Core Competencies, speed, flexibility, and investment, with strategic management of these decisions being crucial for fostering innovation and maintaining market leadership.

Reading time: 5 minutes


Make vs. Buy decisions are a critical aspect of Strategic Planning in the manufacturing sector, influencing not only cost structures and operational efficiency but also the innovation cycle. These decisions determine whether an organization should produce a component, product, or service internally (make) or purchase it from an external supplier (buy). The impact of these decisions on innovation can be profound, affecting the speed, quality, and direction of new product development and process improvements.

Influence on Core Competencies and Innovation Focus

Make vs. Buy decisions directly impact an organization's focus on its Core Competencies and its ability to innovate. When an organization chooses to 'make,' it invests in its internal capabilities, potentially strengthening its expertise and innovation in those areas. This can lead to breakthrough innovations as the organization deepens its knowledge and skills in its core areas. For instance, Tesla's decision to manufacture many of its own components, including batteries, has allowed it to innovate in electric vehicle technology at a pace that outstrips competitors who rely more heavily on suppliers.

However, the decision to 'buy' can also foster innovation by freeing up resources that can be redirected towards R&D in new or more strategic areas. By outsourcing non-core activities, organizations can concentrate on innovation where it truly matters, potentially accelerating the development of new products and services. For example, Apple's strategy of outsourcing manufacturing while focusing on design and software development has enabled it to remain at the forefront of innovation in the tech industry.

Moreover, collaboration with suppliers during the 'buy' process can lead to co-innovation, where both parties contribute to the development of new products or processes. This collaborative approach can bring fresh ideas and technologies into the organization, enhancing its innovation capability. A study by Accenture highlights that companies prioritizing collaborative innovation with suppliers tend to see higher growth rates than those that do not.

Explore related management topics: Core Competencies

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Impact on Speed and Flexibility of Innovation

The speed and flexibility of innovation are significantly influenced by Make vs. Buy decisions. Producing in-house can sometimes slow down innovation due to the time required to build or adapt manufacturing processes. In contrast, buying components or services from external suppliers who already have the necessary capabilities can speed up product development cycles. This is particularly true in industries where technology evolves rapidly, and being first to market can be a critical competitive advantage.

On the other hand, having control over the production process can provide the flexibility needed to innovate and customize products. Organizations that have their manufacturing operations can quickly make changes to the design and production process, allowing for rapid iteration and improvement of products. This was evident in the case of Dyson, which attributes its success in innovating household appliances to its integrated approach to engineering and manufacturing.

However, reliance on external suppliers can introduce risks related to intellectual property and quality control, potentially hindering innovation. Ensuring that suppliers meet the organization's standards for quality and confidentiality requires robust Supplier Relationship Management and often, investment in supplier development initiatives. Gartner's research indicates that organizations with strong supplier collaboration capabilities are better positioned to manage these risks and leverage external innovation effectively.

Explore related management topics: Competitive Advantage Quality Control Supplier Relationship Management

Cost Considerations and Investment in Innovation

Cost is a pivotal factor in Make vs. Buy decisions and has a direct correlation with an organization's ability to invest in innovation. Manufacturing in-house often requires significant upfront investment in machinery, technology, and skills development. While this can be a barrier to innovation due to the allocation of resources away from R&D, it can also result in long-term cost savings and product differentiation through proprietary technology or processes.

Conversely, outsourcing can reduce capital expenditure and operational costs, potentially increasing the funds available for investment in innovation. However, it is crucial for organizations to carefully manage the cost savings achieved through outsourcing to ensure they are indeed redirected towards innovation activities. Deloitte's analysis on manufacturing outsourcing emphasizes the importance of strategic reinvestment of cost savings into R&D to maintain a competitive edge.

Ultimately, the choice between making and buying should be aligned with the organization's overall Strategy Development and Innovation goals. Balancing the immediate benefits of cost savings and speed to market with the long-term value of developing in-house capabilities and knowledge is crucial. Organizations that strategically manage this balance, leveraging both internal and external resources, are often the ones that lead in innovation and market share.

Real-world examples from companies like Tesla, Apple, and Dyson illustrate the diverse approaches to balancing Make vs. Buy decisions to foster innovation. Each approach reflects the organization's strategic priorities, whether focusing on core competencies, speed and flexibility, or cost management. As the manufacturing sector continues to evolve, the ability to navigate these decisions will remain a key determinant of competitive advantage and innovation success.

Explore related management topics: Strategy Development Cost Management

Best Practices in Make or Buy

Here are best practices relevant to Make or Buy from the Flevy Marketplace. View all our Make or Buy materials here.

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Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Make or Buy Decision Analysis for Luxury Goods Manufacturer

Scenario: The organization in question is a high-end luxury goods manufacturer facing challenges in deciding whether to make components in-house or outsource to third-party vendors.

Read Full Case Study

Resilience in Retail Expansion for Boutique Fashion Chain in Urban Markets

Scenario: A boutique fashion retail chain is at a crossroads, facing the strategic challenge of deciding whether to build vs.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Maritime Fleet Procurement Strategy for Shipping Corporation

Scenario: A global shipping company with a diverse fleet is facing challenges in deciding whether to make critical ship components in-house or to buy from external suppliers.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How can companies effectively measure and compare the innovation potential of Build vs. Buy options?
Organizations can evaluate the innovation potential of Build vs. Buy options by conducting Skills and Capabilities Assessments, Financial Analyses, and Risk Assessments, employing Decision Matrices and Scenario Planning to align with Strategic Planning and Innovation Strategy. [Read full explanation]
What role does digital transformation play in influencing the make-or-buy decision-making process?
Digital Transformation significantly alters the make-or-buy decision-making process by adding considerations of digital capabilities, innovation potential, and market agility into Strategic Planning, Operational Excellence, and Risk Management. [Read full explanation]
What role does the increasing focus on mental health and well-being in the workplace play in Make vs. Buy decisions for HR technologies?
The focus on mental health in the workplace is crucial for Make vs. Buy HR technology decisions, balancing cost, customization, and scalability with impacts on culture and engagement. [Read full explanation]
How does the Build vs. Buy decision impact supply chain resilience in the manufacturing sector?
The Build vs. Buy decision significantly influences supply chain resilience in manufacturing, balancing in-house capability development with outsourcing to optimize control, flexibility, and response to disruptions. [Read full explanation]
What strategies should companies employ to ensure their Build vs. Buy decisions align with long-term growth objectives?
Organizations should align Build vs. Buy decisions with Strategic Planning, leveraging Core Competencies, conducting Financial Analysis and Risk Management, and ensuring Innovation and Market Responsiveness to drive long-term growth. [Read full explanation]
What factors should manufacturers consider when deciding between Build vs. Buy for entering new markets?
Organizations deciding between Build vs. Buy for new market entry must evaluate market entry speed, cost, control, strategic alignment, and conduct thorough market research and financial analysis. [Read full explanation]
How do evolving consumer privacy concerns influence the Make vs. Buy decision in data management and analytics?
Evolving consumer privacy concerns significantly impact the Make vs. Buy decision in data management and analytics, influenced by Regulatory Compliance, Technological Advancements, Strategic Alignment, Cost Implications, and Operational Efficiency. [Read full explanation]
How can manufacturers use Make vs. Buy decisions to better align with consumer demands for ethical and sustainable products?
Manufacturers can align with consumer demands for ethical and sustainable products through informed Make vs. Buy decisions, focusing on Strategic Sourcing, Supplier Partnerships, and investing in Sustainable Manufacturing Technologies. [Read full explanation]

Source: Executive Q&A: Make or Buy Questions, Flevy Management Insights, 2024


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