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We have categorized 47 documents as Marketing Plan Development. There are 20 documents listed on this page.

A Marketing Plan is a document that outlines the organization's Marketing Strategy for promoting and selling its products or services. It typically includes information about the target market, positioning, branding, pricing, distribution, as well as the organization's marketing budget and tactics.

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Flevy Management Insights: Marketing Plan Development


A Marketing Plan is a document that outlines the organization's Marketing Strategy for promoting and selling its products or services. It typically includes information about the target market, positioning, branding, pricing, distribution, as well as the organization's marketing budget and tactics.

In developing a comprehensive Marketing Plan, we should include the following sections:

For effective implementation, take a look at these Marketing Plan Development best practices:


Explore related management topics: Market Analysis Marketing Budget Strategic Planning Strategy Development Growth Strategy Pricing Strategy Product Strategy Competitive Advantage Value Proposition Value Chain Analysis Marketing Breakout Strategy SWOT Market Segmentation




Additional Flevy Management Insights

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