Flevy Management Insights Q&A
What role does the concept of the circular economy play in shaping Make vs. Buy decisions?


This article provides a detailed response to: What role does the concept of the circular economy play in shaping Make vs. Buy decisions? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR The circular economy is reshaping Make vs. Buy decisions by introducing sustainability, resource efficiency, and lifecycle considerations, leading to innovative business models and closer collaboration with suppliers.

Reading time: 6 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Circular Economy mean?
What does Lifecycle Analysis mean?
What does Supplier Sustainability mean?
What does Innovative Business Models mean?


The concept of the circular economy is increasingly influencing the strategic decisions of organizations, particularly when it comes to the Make vs. Buy dilemma. This decision-making process, traditionally based on cost, quality, and time considerations, is now being reshaped by sustainability goals and the principles of the circular economy. The circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital.

Impact of Circular Economy on Strategic Sourcing

The integration of circular economy principles into strategic sourcing decisions compels organizations to consider not only the immediate cost and quality of procuring goods and services but also the long-term impacts on resource efficiency, waste reduction, and the lifecycle of products. This shift encourages organizations to evaluate suppliers based on their commitment to sustainable practices, such as the use of recycled materials, product recyclability at the end of its life, and the overall carbon footprint of their operations. For instance, a report by McKinsey & Company highlights that companies adopting circular economy practices can not only reduce their environmental impact but also achieve cost savings by minimizing waste and reusing materials.

When faced with the Make vs. Buy decision, organizations are now looking beyond traditional financial metrics to include environmental and social governance (ESG) criteria. This involves assessing whether purchasing from a supplier aligns with the organization's sustainability goals and whether making in-house would offer better control over resource use and waste generation. The decision-making framework has expanded to include considerations such as the potential for closed-loop recycling, the use of renewable resources, and the ability to design products for disassembly and reuse.

Moreover, the emphasis on circular economy principles has led to innovative business models that challenge the traditional Make vs. Buy paradigm. For example, product-as-a-service models, where customers pay for the use of a product rather than owning it outright, are gaining traction. This model not only encourages manufacturers to design durable and repairable products but also shifts the focus from selling as many products as possible to ensuring the longevity and efficiency of each product. Such models can influence the Make vs. Buy decision by prioritizing long-term service agreements with suppliers over the outright purchase of goods.

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Case Studies in Circular Economy Decision Making

Real-world examples illustrate how leading organizations are integrating circular economy principles into their Make vs. Buy decisions. Philips, a global leader in health technology, has embraced the product-as-a-service model through its 'Pay-per-Lux' scheme, where it sells lighting as a service rather than as a product. This approach not only ensures that Philips retains control over the lifecycle of its products, including their eventual recycling and reuse, but also encourages the company to design products that are energy-efficient, durable, and easy to maintain. This model represents a significant shift from the traditional sales model and influences the company's sourcing decisions by prioritizing suppliers that can support long-term service and maintenance agreements.

Another example is Caterpillar, a leading manufacturer of construction and mining equipment, which has implemented remanufacturing programs to refurbish used parts and equipment. This initiative not only reduces waste and conserves resources but also offers customers cost-effective alternatives to buying new equipment. The success of such programs depends on the company's ability to source used parts and materials that meet its stringent quality standards, illustrating how circular economy considerations can influence both Make and Buy decisions.

These examples underscore the importance of considering the full lifecycle of products and materials in the Make vs. Buy decision-making process. By prioritizing suppliers and partners that adhere to circular economy principles, organizations can not only reduce their environmental footprint but also uncover new opportunities for innovation and value creation.

Strategic Considerations for Organizations

For organizations looking to integrate circular economy principles into their Make vs. Buy decisions, several strategic considerations come into play. First, it is crucial to conduct a comprehensive lifecycle analysis of products and services to understand their environmental impact fully. This analysis should inform the decision-making process by highlighting opportunities for reducing waste, increasing resource efficiency, and promoting the use of renewable materials.

Second, organizations must engage with suppliers to assess their sustainability practices and commitment to circular economy principles. This may involve developing new criteria for supplier selection and performance evaluation, focusing on environmental impact, resource use, and the ability to innovate in line with circular economy goals. Collaborating with suppliers to improve sustainability practices can lead to more resilient and sustainable supply chains.

Finally, embracing circular economy principles requires a shift in mindset from linear to circular thinking. This shift involves recognizing the value of resources throughout their lifecycle and seeking opportunities to extend product life, recover and regenerate products and materials at the end of their life, and design out waste from the outset. By embedding circular economy considerations into strategic planning, organizations can not only make more informed Make vs. Buy decisions but also contribute to a more sustainable and resilient future.

In conclusion, the circular economy is reshaping the Make vs. Buy decision-making process by introducing new criteria focused on sustainability, resource efficiency, and lifecycle thinking. As organizations strive to align their operations with circular economy principles, they will need to adopt innovative business models, collaborate closely with suppliers, and rethink traditional approaches to sourcing and manufacturing. By doing so, they can not only reduce their environmental impact but also uncover new opportunities for growth and competitiveness in a rapidly changing business landscape.

Best Practices in Make or Buy

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Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

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Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

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Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

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Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

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Global Supply Chain Optimization Strategy for Industrial Metals Distributor

Scenario: An established industrial metals distributor is facing a critical "make or buy" decision to improve its global supply chain efficiency.

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Related Questions

Here are our additional questions you may be interested in.

How should companies approach the make-or-buy decision in highly regulated industries differently?
In highly regulated industries, companies must adopt a comprehensive approach to the make-or-buy decision, considering Regulatory Compliance, Risk Management, Strategic Alignment, and long-term implications for sustainable success. [Read full explanation]
What role does corporate social responsibility (CSR) play in the Build vs. Buy decision-making process?
Integrating Corporate Social Responsibility (CSR) into Strategic Planning and Operational Excellence influences the Build vs. Buy decision, enhancing brand reputation, sustainability, and market competitiveness. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
What is a make or buy analysis?
A make or buy analysis is a strategic framework for deciding whether to produce a product in-house or purchase it from an external supplier, considering cost, quality, and risk. [Read full explanation]
What impact do global supply chain disruptions have on the make-or-buy decision-making process?
Global supply chain disruptions significantly impact the make-or-buy decision-making process, emphasizing Risk Management, Strategic Alignment, Operational Excellence, and the need for agility, resilience, and innovation in sourcing strategies. [Read full explanation]
How is the rise of artificial intelligence and automation shaping the make-or-buy decision landscape?
The rise of AI and automation is transforming the make-or-buy decision process, impacting Cost, Operational Excellence, Innovation, and Competitive Strategy, necessitating a nuanced Strategic Planning approach. [Read full explanation]

Source: Executive Q&A: Make or Buy Questions, Flevy Management Insights, 2024


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