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Flevy Management Insights Q&A
What role does the concept of the circular economy play in shaping Make vs. Buy decisions?


This article provides a detailed response to: What role does the concept of the circular economy play in shaping Make vs. Buy decisions? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR The circular economy is reshaping Make vs. Buy decisions by introducing sustainability, resource efficiency, and lifecycle considerations, leading to innovative business models and closer collaboration with suppliers.

Reading time: 5 minutes


The concept of the circular economy is increasingly influencing the strategic decisions of organizations, particularly when it comes to the Make vs. Buy dilemma. This decision-making process, traditionally based on cost, quality, and time considerations, is now being reshaped by sustainability goals and the principles of the circular economy. The circular economy aims to redefine growth, focusing on positive society-wide benefits. It entails gradually decoupling economic activity from the consumption of finite resources and designing waste out of the system. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural, and social capital.

Impact of Circular Economy on Strategic Sourcing

The integration of circular economy principles into strategic sourcing decisions compels organizations to consider not only the immediate cost and quality of procuring goods and services but also the long-term impacts on resource efficiency, waste reduction, and the lifecycle of products. This shift encourages organizations to evaluate suppliers based on their commitment to sustainable practices, such as the use of recycled materials, product recyclability at the end of its life, and the overall carbon footprint of their operations. For instance, a report by McKinsey & Company highlights that companies adopting circular economy practices can not only reduce their environmental impact but also achieve cost savings by minimizing waste and reusing materials.

When faced with the Make vs. Buy decision, organizations are now looking beyond traditional financial metrics to include environmental and social governance (ESG) criteria. This involves assessing whether purchasing from a supplier aligns with the organization's sustainability goals and whether making in-house would offer better control over resource use and waste generation. The decision-making framework has expanded to include considerations such as the potential for closed-loop recycling, the use of renewable resources, and the ability to design products for disassembly and reuse.

Moreover, the emphasis on circular economy principles has led to innovative business models that challenge the traditional Make vs. Buy paradigm. For example, product-as-a-service models, where customers pay for the use of a product rather than owning it outright, are gaining traction. This model not only encourages manufacturers to design durable and repairable products but also shifts the focus from selling as many products as possible to ensuring the longevity and efficiency of each product. Such models can influence the Make vs. Buy decision by prioritizing long-term service agreements with suppliers over the outright purchase of goods.

Explore related management topics: Circular Economy Strategic Sourcing

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Case Studies in Circular Economy Decision Making

Real-world examples illustrate how leading organizations are integrating circular economy principles into their Make vs. Buy decisions. Philips, a global leader in health technology, has embraced the product-as-a-service model through its 'Pay-per-Lux' scheme, where it sells lighting as a service rather than as a product. This approach not only ensures that Philips retains control over the lifecycle of its products, including their eventual recycling and reuse, but also encourages the company to design products that are energy-efficient, durable, and easy to maintain. This model represents a significant shift from the traditional sales model and influences the company's sourcing decisions by prioritizing suppliers that can support long-term service and maintenance agreements.

Another example is Caterpillar, a leading manufacturer of construction and mining equipment, which has implemented remanufacturing programs to refurbish used parts and equipment. This initiative not only reduces waste and conserves resources but also offers customers cost-effective alternatives to buying new equipment. The success of such programs depends on the company's ability to source used parts and materials that meet its stringent quality standards, illustrating how circular economy considerations can influence both Make and Buy decisions.

These examples underscore the importance of considering the full lifecycle of products and materials in the Make vs. Buy decision-making process. By prioritizing suppliers and partners that adhere to circular economy principles, organizations can not only reduce their environmental footprint but also uncover new opportunities for innovation and value creation.

Explore related management topics: Value Creation

Strategic Considerations for Organizations

For organizations looking to integrate circular economy principles into their Make vs. Buy decisions, several strategic considerations come into play. First, it is crucial to conduct a comprehensive lifecycle analysis of products and services to understand their environmental impact fully. This analysis should inform the decision-making process by highlighting opportunities for reducing waste, increasing resource efficiency, and promoting the use of renewable materials.

Second, organizations must engage with suppliers to assess their sustainability practices and commitment to circular economy principles. This may involve developing new criteria for supplier selection and performance evaluation, focusing on environmental impact, resource use, and the ability to innovate in line with circular economy goals. Collaborating with suppliers to improve sustainability practices can lead to more resilient and sustainable supply chains.

Finally, embracing circular economy principles requires a shift in mindset from linear to circular thinking. This shift involves recognizing the value of resources throughout their lifecycle and seeking opportunities to extend product life, recover and regenerate products and materials at the end of their life, and design out waste from the outset. By embedding circular economy considerations into strategic planning, organizations can not only make more informed Make vs. Buy decisions but also contribute to a more sustainable and resilient future.

In conclusion, the circular economy is reshaping the Make vs. Buy decision-making process by introducing new criteria focused on sustainability, resource efficiency, and lifecycle thinking. As organizations strive to align their operations with circular economy principles, they will need to adopt innovative business models, collaborate closely with suppliers, and rethink traditional approaches to sourcing and manufacturing. By doing so, they can not only reduce their environmental impact but also uncover new opportunities for growth and competitiveness in a rapidly changing business landscape.

Explore related management topics: Strategic Planning Supply Chain

Best Practices in Make or Buy

Here are best practices relevant to Make or Buy from the Flevy Marketplace. View all our Make or Buy materials here.

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Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Make or Buy Decision Analysis for Professional Services Firm

Scenario: A professional services firm is grappling with increasing operational expenses and competitive pressures in the market.

Read Full Case Study

Make or Buy Decision Analysis for Luxury Goods Manufacturer

Scenario: The organization in question is a high-end luxury goods manufacturer facing challenges in deciding whether to make components in-house or outsource to third-party vendors.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Resilience in Retail Expansion for Boutique Fashion Chain in Urban Markets

Scenario: A boutique fashion retail chain is at a crossroads, facing the strategic challenge of deciding whether to build vs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Electronics Sector Make-or-Buy Decision Analysis

Scenario: The organization is a mid-sized electronics manufacturer specializing in consumer audio equipment.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What factors should manufacturers consider when deciding between Build vs. Buy for entering new markets?
Organizations deciding between Build vs. Buy for new market entry must evaluate market entry speed, cost, control, strategic alignment, and conduct thorough market research and financial analysis. [Read full explanation]
What are the key considerations for Build vs. Buy in the context of adopting sustainable manufacturing practices?
The Build vs. Buy decision in sustainable manufacturing hinges on analyzing Cost Implications, Time to Market, Core Competencies, and Strategic Alignment to align with sustainability goals and strategic objectives. [Read full explanation]
How can companies effectively measure the performance and impact of their make-or-buy decisions over time?
Effectively measuring make-or-buy decisions involves analyzing Financial Performance Metrics, Strategic Alignment, and Operational Excellence, ensuring decisions support long-term success. [Read full explanation]
How do Make vs. Buy decisions affect the innovation cycle in the manufacturing sector?
Make vs. Buy decisions in the manufacturing sector significantly impact innovation, affecting Core Competencies, speed, flexibility, and investment, with strategic management of these decisions being crucial for fostering innovation and maintaining market leadership. [Read full explanation]
What are the cost implications of Build vs. Buy for IT security solutions in the face of increasing cyber threats?
The Build vs. Buy decision for IT security solutions involves analyzing initial and long-term costs, Operational Excellence, and Strategic Impact, with custom solutions offering tailored security but higher costs and operational burdens. [Read full explanation]
How do emerging trends in consumer behavior impact Make vs. Buy decisions in product development and marketing?
Emerging consumer trends in sustainability, personalization, and digital/omnichannel experiences significantly impact Make vs. Buy decisions, influencing product development and marketing strategies to align with consumer expectations. [Read full explanation]
How does the Make vs. Buy decision impact a company's ability to innovate in the face of tightening environmental regulations?
The Make vs. Buy decision significantly impacts a company's innovation capabilities and compliance with environmental regulations, influencing cost, operational efficiency, and sustainability strategy alignment. [Read full explanation]
How do evolving consumer privacy concerns influence the Make vs. Buy decision in data management and analytics?
Evolving consumer privacy concerns significantly impact the Make vs. Buy decision in data management and analytics, influenced by Regulatory Compliance, Technological Advancements, Strategic Alignment, Cost Implications, and Operational Efficiency. [Read full explanation]

Source: Executive Q&A: Make or Buy Questions, Flevy Management Insights, 2024


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