Flevy Management Insights Q&A
How does the integration of cloud computing influence the Build vs. Buy decision in IT infrastructure?


This article provides a detailed response to: How does the integration of cloud computing influence the Build vs. Buy decision in IT infrastructure? For a comprehensive understanding of Build vs. Buy, we also include relevant case studies for further reading and links to Build vs. Buy best practice resources.

TLDR Cloud computing shifts the Build vs. Buy decision in IT infrastructure towards considerations of cost, scalability, and innovation, impacting Strategic Planning and Digital Transformation.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Cost-Effectiveness of Cloud Solutions mean?
What does Innovation and Speed to Market mean?
What does Strategic Alignment in IT Decisions mean?


Cloud computing has significantly altered the landscape of IT infrastructure, influencing the critical Build vs. Buy decision that organizations face. This decision is no longer just about comparing the costs of in-house development versus purchasing or subscribing to a pre-built solution. It now encompasses considerations of scalability, innovation, and competitive advantage in a rapidly evolving digital environment.

Impact on Cost and Scalability

The advent of cloud computing has fundamentally changed the economics of the Build vs. Buy decision. Traditionally, building an IT infrastructure required significant upfront capital investment in hardware and software, along with ongoing maintenance costs. Cloud computing, by offering Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), shifts these expenses from capital expenditure (CapEx) to operational expenditure (OpEx). This model allows organizations to pay for only what they use, providing a level of scalability and flexibility that is difficult to achieve with on-premises solutions.

According to Gartner, the worldwide public cloud services market is expected to grow significantly, highlighting the increasing reliance on cloud solutions for IT infrastructure needs. This growth is indicative of the shift towards cloud services, as organizations seek to leverage the benefits of cloud computing to enhance their IT operations and reduce costs.

For organizations, this means that the decision to build or buy must now consider the long-term scalability and cost-effectiveness of cloud services. The ability to scale up or down based on demand, without the need for significant upfront investment, makes cloud-based solutions an attractive option for many organizations. This is particularly relevant for startups and small to medium-sized enterprises (SMEs) that may not have the resources to invest heavily in building their own IT infrastructure.

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Facilitating Innovation and Speed to Market

Cloud computing not only offers cost and scalability benefits but also significantly impacts an organization's ability to innovate and bring products to market quickly. By leveraging cloud-based services, organizations can access the latest technologies and platforms, enabling them to develop and deploy new applications and services at a much faster rate than if they were to build their own infrastructure from scratch. This access to cutting-edge technology fosters an environment of continuous innovation, allowing organizations to stay ahead in competitive markets.

For example, a report by McKinsey highlights the importance of digital speed and innovation for business success. Cloud computing plays a crucial role in enabling this speed, as it allows organizations to quickly test new ideas, iterate, and deploy solutions without the constraints of traditional IT infrastructure. This agility can be a significant competitive advantage, enabling organizations to respond rapidly to market changes and customer needs.

Real-world examples of this include startups and digital-native companies that have leveraged cloud computing to disrupt traditional industries. Companies like Netflix and Airbnb have used cloud services to scale rapidly and innovate continuously, challenging established players and reshaping their respective markets.

Strategic Considerations for the Build vs. Buy Decision

In the context of cloud computing, the Build vs. Buy decision extends beyond mere cost considerations to strategic planning and competitive positioning. Organizations must evaluate the strategic importance of owning versus leasing their IT infrastructure. For core business functions or those that provide a competitive edge, building a custom solution might still be the preferred option. However, for non-differentiating activities, leveraging cloud services can free up resources that can be better used elsewhere.

Accenture's research on digital transformation emphasizes the strategic role of cloud computing in enabling organizations to become more agile, innovative, and customer-focused. The decision to build or buy, therefore, should align with the organization's overall digital transformation strategy and its objectives of achieving operational excellence and competitive differentiation.

In conclusion, the integration of cloud computing into IT infrastructure considerations has added layers of complexity to the Build vs. Buy decision. Organizations must navigate these waters carefully, taking into account not only the cost and scalability benefits of cloud services but also how these services fit into their broader strategic objectives. By doing so, they can make informed decisions that support their long-term success in an increasingly digital world.

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Build vs. Buy Case Studies

For a practical understanding of Build vs. Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Global Supply Chain Optimization Strategy for Industrial Metals Distributor

Scenario: An established industrial metals distributor is facing a critical "make or buy" decision to improve its global supply chain efficiency.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How should companies approach the make-or-buy decision in highly regulated industries differently?
In highly regulated industries, companies must adopt a comprehensive approach to the make-or-buy decision, considering Regulatory Compliance, Risk Management, Strategic Alignment, and long-term implications for sustainable success. [Read full explanation]
What is a make or buy analysis?
A make or buy analysis is a strategic framework for deciding whether to produce a product in-house or purchase it from an external supplier, considering cost, quality, and risk. [Read full explanation]
What role does corporate social responsibility (CSR) play in the Build vs. Buy decision-making process?
Integrating Corporate Social Responsibility (CSR) into Strategic Planning and Operational Excellence influences the Build vs. Buy decision, enhancing brand reputation, sustainability, and market competitiveness. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
What impact do global supply chain disruptions have on the make-or-buy decision-making process?
Global supply chain disruptions significantly impact the make-or-buy decision-making process, emphasizing Risk Management, Strategic Alignment, Operational Excellence, and the need for agility, resilience, and innovation in sourcing strategies. [Read full explanation]
How is the rise of artificial intelligence and automation shaping the make-or-buy decision landscape?
The rise of AI and automation is transforming the make-or-buy decision process, impacting Cost, Operational Excellence, Innovation, and Competitive Strategy, necessitating a nuanced Strategic Planning approach. [Read full explanation]

Source: Executive Q&A: Build vs. Buy Questions, Flevy Management Insights, 2024


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