Flevy Management Insights Q&A
How do Make vs. Buy decisions impact an organization's agility in responding to unexpected global events?


This article provides a detailed response to: How do Make vs. Buy decisions impact an organization's agility in responding to unexpected global events? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR Make vs. Buy decisions significantly impact organizational agility by affecting Supply Chain Resilience, Financial Flexibility, and Strategic Agility through a focus on Core Competencies, crucial for responding to global events.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Make vs. Buy Decisions mean?
What does Supply Chain Resilience mean?
What does Financial Flexibility mean?
What does Core Competency Focus mean?


Make vs. Buy decisions are critical strategic choices that organizations face, impacting their ability to respond to unexpected global events. These decisions involve determining whether to produce goods or services in-house ("make") or to purchase them from external suppliers ("buy"). The agility of an organization—its ability to move quickly and easily—can be significantly influenced by these choices, especially in the context of rapidly changing global markets and unforeseen challenges.

Impact on Supply Chain Resilience

One of the primary ways Make vs. Buy decisions impact organizational agility is through their effect on supply chain resilience. A McKinsey report highlights that companies with resilient supply chains can recover from disruptions 50% faster than those with less robust networks. Choosing to "buy" can diversify an organization's supply base, potentially reducing the risk of disruption. For instance, during the COVID-19 pandemic, companies that relied heavily on single-source suppliers for critical components faced severe challenges. Those with a diversified supplier base, however, were better positioned to find alternative sources and maintain operations. On the other hand, "make" decisions can offer organizations more control over their production processes and supply chains, potentially allowing for quicker adjustments in response to supply chain disruptions.

However, the decision to "make" also requires significant investment in infrastructure, technology, and human resources, which can reduce an organization's financial and operational flexibility. The balance between control and flexibility is crucial. For example, automotive companies like Toyota and Volkswagen, which have invested heavily in vertical integration, have been able to quickly adapt their supply chains and production processes in response to the global semiconductor shortage by leveraging their internal capabilities and resources.

Thus, the strategic choice between making or buying directly influences an organization's supply chain agility. Organizations that strategically blend both approaches, known as hybrid strategies, often achieve greater resilience. They can switch between making and buying as circumstances change, thereby maintaining operational continuity and competitive advantage.

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Financial Flexibility and Cost Considerations

Financial flexibility is another critical aspect of organizational agility affected by Make vs. Buy decisions. Deloitte's insights on strategic cost management suggest that companies focusing on core competencies and outsourcing non-core functions can achieve significant cost savings and greater financial agility. This is because buying often converts fixed costs associated with in-house production (such as labor and capital expenditure) into variable costs tied to the volume of goods or services purchased. This transformation can provide organizations with more flexibility to scale operations up or down in response to market changes without the burden of fixed costs.

For instance, technology firms like Apple outsource the manufacturing of components to specialized suppliers, enabling them to scale production quickly in response to demand fluctuations without the need for significant capital investment in manufacturing facilities. This approach not only reduces operational costs but also allows for rapid scaling of production in response to market demands or unexpected events.

However, reliance on external suppliers also introduces risks, including potential cost volatility and reduced control over the production process and quality. Therefore, organizations must carefully evaluate the trade-offs between cost savings and potential risks when making Make vs. Buy decisions to ensure they do not compromise their ability to respond to unexpected events.

Strategic Agility through Core Competency Focus

Focusing on core competencies is a fundamental principle of strategic agility. Organizations that clearly understand and focus on their core competencies are better positioned to respond to unexpected global events. The Make vs. Buy decision is instrumental in this regard. By choosing to buy non-core activities from external suppliers, organizations can concentrate their resources and efforts on areas where they have a competitive advantage. This focus enhances their strategic agility, enabling them to innovate and adapt more quickly to changing market conditions.

A real-world example of this principle in action is the case of Nike. The company focuses on design, marketing, and sales—its core competencies—while outsourcing the majority of its manufacturing processes. This strategy has allowed Nike to remain agile, responding swiftly to market trends and consumer preferences by rapidly adjusting its product offerings without the constraints of manufacturing lead times and capacities.

Moreover, the decision to outsource non-core activities can also facilitate access to external expertise and innovation, further enhancing an organization's agility. For example, many pharmaceutical companies engage in strategic partnerships with biotech firms for research and development activities. This approach allows them to leverage external expertise and innovation, speeding up the development of new drugs and treatments in response to emerging health crises.

In conclusion, Make vs. Buy decisions have a profound impact on an organization's agility, especially in the face of unexpected global events. These decisions affect supply chain resilience, financial flexibility, and the ability to focus on core competencies, all of which are crucial for maintaining competitive advantage in a volatile global market. Organizations must carefully weigh the benefits and risks of making versus buying to ensure they can respond effectively to unforeseen challenges and opportunities.

Best Practices in Make or Buy

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Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Global Supply Chain Optimization Strategy for Industrial Metals Distributor

Scenario: An established industrial metals distributor is facing a critical "make or buy" decision to improve its global supply chain efficiency.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How should companies approach the make-or-buy decision in highly regulated industries differently?
In highly regulated industries, companies must adopt a comprehensive approach to the make-or-buy decision, considering Regulatory Compliance, Risk Management, Strategic Alignment, and long-term implications for sustainable success. [Read full explanation]
What role does corporate social responsibility (CSR) play in the Build vs. Buy decision-making process?
Integrating Corporate Social Responsibility (CSR) into Strategic Planning and Operational Excellence influences the Build vs. Buy decision, enhancing brand reputation, sustainability, and market competitiveness. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
What is a make or buy analysis?
A make or buy analysis is a strategic framework for deciding whether to produce a product in-house or purchase it from an external supplier, considering cost, quality, and risk. [Read full explanation]
What impact do global supply chain disruptions have on the make-or-buy decision-making process?
Global supply chain disruptions significantly impact the make-or-buy decision-making process, emphasizing Risk Management, Strategic Alignment, Operational Excellence, and the need for agility, resilience, and innovation in sourcing strategies. [Read full explanation]
How is the rise of artificial intelligence and automation shaping the make-or-buy decision landscape?
The rise of AI and automation is transforming the make-or-buy decision process, impacting Cost, Operational Excellence, Innovation, and Competitive Strategy, necessitating a nuanced Strategic Planning approach. [Read full explanation]

Source: Executive Q&A: Make or Buy Questions, Flevy Management Insights, 2024


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