Flevy Management Insights Q&A
How can companies effectively measure the performance and impact of their make-or-buy decisions over time?
     Joseph Robinson    |    Make or Buy


This article provides a detailed response to: How can companies effectively measure the performance and impact of their make-or-buy decisions over time? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR Effectively measuring make-or-buy decisions involves analyzing Financial Performance Metrics, Strategic Alignment, and Operational Excellence, ensuring decisions support long-term success.

Reading time: 4 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Financial Performance Metrics mean?
What does Strategic Alignment mean?
What does Operational Excellence mean?


Making informed make-or-buy decisions is crucial for organizations aiming to optimize their operations and financial performance. These decisions, determining whether an organization should produce a component in-house or purchase it from an external supplier, have long-term implications on cost, quality, and strategic positioning. Effectively measuring the performance and impact of these decisions over time requires a multifaceted approach, encompassing financial metrics, strategic alignment, and operational outcomes.

Financial Performance Metrics

One of the primary ways organizations can measure the impact of make-or-buy decisions is through financial performance metrics. Key indicators include Cost Savings, Return on Investment (ROI), and Total Cost of Ownership (TCO). Cost Savings are measured by comparing the costs before and after the decision, taking into account both direct costs (e.g., materials, labor) and indirect costs (e.g., overhead, transportation). ROI provides a broader perspective by measuring the net return on the decision relative to its cost. TCO extends this analysis further by considering all costs associated with the lifecycle of the product or service, including acquisition, operation, and disposal costs.

Organizations should also consider the impact on Cash Flow and Working Capital. Make-or-buy decisions can significantly affect an organization's liquidity and its ability to fund other strategic initiatives. For example, outsourcing might reduce capital expenditures but increase operational costs, affecting cash flow patterns. Monitoring these financial metrics over time enables organizations to assess the long-term viability and success of their make-or-buy decisions.

However, it's important to note that while financial metrics are critical, they should not be the sole basis for decision-making. The strategic fit and operational impact of the decision also play vital roles in determining its overall success.

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Strategic Alignment and Competitive Advantage

Strategic alignment is another crucial aspect of evaluating make-or-buy decisions. Organizations need to assess how these decisions align with their overall Strategy Development, Competitive Advantage, and Market Positioning. For instance, a decision to in-source a critical component might be driven by the desire to control quality, protect proprietary technology, or develop in-house capabilities that provide a competitive edge. Conversely, outsourcing non-core activities can allow an organization to focus on its strengths and leverage the expertise of specialized suppliers.

To measure strategic alignment, organizations should regularly review their strategic objectives and evaluate how their make-or-buy decisions are supporting these goals. This might involve assessing market share changes, customer satisfaction levels, and the ability to respond to market changes. For example, if speed to market is a strategic priority, the organization should measure how outsourcing or in-sourcing impacts its product development cycle times.

Moreover, it's essential to consider the long-term implications of these decisions on the organization's supply chain and ecosystem. For example, building long-term partnerships with suppliers might offer benefits such as innovation and cost reductions over time, which are crucial for maintaining a competitive advantage.

Operational Excellence and Quality Control

The impact of make-or-buy decisions on Operational Excellence and Quality Control is another critical area of measurement. These decisions significantly influence an organization's ability to meet customer demands, maintain quality standards, and achieve operational efficiencies. Key performance indicators (KPIs) such as defect rates, production downtime, delivery times, and customer satisfaction levels can provide valuable insights into the operational impact of these decisions.

Organizations should also evaluate their flexibility and agility in responding to changes in demand or supply chain disruptions. For example, in-sourcing might offer greater control over production processes and quality but could also reduce flexibility if the organization cannot scale operations up or down quickly in response to market changes. Conversely, outsourcing can offer more flexibility but might come with increased risks related to supplier reliability and quality control.

Continuous improvement practices, such as Lean and Six Sigma, can be valuable tools for organizations to optimize the outcomes of their make-or-buy decisions. By regularly reviewing operational metrics and implementing process improvements, organizations can ensure that these decisions contribute positively to their overall performance and strategic objectives.

In conclusion, effectively measuring the performance and impact of make-or-buy decisions requires a comprehensive approach that considers financial metrics, strategic alignment, and operational outcomes. Organizations must continuously monitor these areas to ensure that their decisions support long-term success and competitive advantage.

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Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Build vs. Buy Decision Framework for Semiconductor Manufacturer

Scenario: A semiconductor firm in the highly competitive technology sector is grappling with the strategic decision of building in-house capabilities versus buying or licensing from external sources.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study




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