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Flevy Management Insights Q&A
In what ways can the make-or-buy decision impact a company's sustainability goals and practices?


This article provides a detailed response to: In what ways can the make-or-buy decision impact a company's sustainability goals and practices? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR The make-or-buy decision significantly impacts an organization's sustainability by influencing environmental stewardship, social responsibility, and economic viability through direct control or supply chain influence.

Reading time: 4 minutes


The make-or-buy decision is a critical strategic choice that organizations face, impacting not just their bottom line but also their sustainability goals and practices. This decision, at its core, involves determining whether an organization should produce a product or service in-house (make) or purchase it from an external supplier (buy). The implications of this decision extend to various facets of sustainability, including environmental stewardship, social responsibility, and economic viability.

Environmental Impact and Resource Efficiency

The choice between making or buying has significant environmental implications. When an organization opts to make, it assumes direct responsibility for the environmental impacts of its production processes. This includes the management of resources, energy consumption, and waste generation. Making products in-house offers organizations the opportunity to directly control and potentially minimize their environmental footprint by implementing eco-friendly practices and technologies. For instance, a company could invest in renewable energy sources or adopt circular economy principles to reduce waste.

On the other hand, buying from external suppliers can either mitigate or exacerbate an organization's environmental impact, depending on the sustainability practices of the suppliers. Organizations have the opportunity to influence their supply chain by choosing suppliers that adhere to high environmental standards. According to a report by McKinsey, companies are increasingly assessing their suppliers' carbon footprint as part of their procurement process, aiming to reduce their indirect emissions and promote sustainability throughout the supply chain.

Real-world examples include large retail corporations like Walmart and Target, which have implemented stringent sustainability standards for their suppliers. These standards not only cover environmental practices but also social and ethical criteria, demonstrating a comprehensive approach to sustainability. By leveraging their purchasing power, these organizations drive positive changes across their supply chains, contributing to broader sustainability goals.

Explore related management topics: Supply Chain Circular Economy

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Social Responsibility and Ethical Considerations

The make-or-buy decision also has profound implications for an organization's social responsibility and ethical practices. When choosing to make, organizations have direct oversight over labor practices, workplace safety, and community engagement. This control enables them to ensure fair labor practices, safe working conditions, and active participation in community welfare. It also allows organizations to build a culture of social responsibility among their employees, fostering a sense of purpose and commitment to ethical practices.

Conversely, buying from external suppliers requires organizations to diligently assess and monitor the social and ethical practices of their partners. This includes evaluating labor conditions, human rights practices, and the overall impact on communities. Organizations like Apple have faced scrutiny over the labor practices of their suppliers, leading to increased efforts to audit supply chains and enforce compliance with ethical standards. According to Deloitte, more than 70% of organizations are now actively monitoring their suppliers' social and environmental practices, reflecting a growing commitment to ethical sourcing.

Examples of positive impact through ethical sourcing include the Fair Trade movement, which emphasizes fair prices, decent working conditions, and sustainable practices for farmers and workers in developing countries. Organizations that prioritize buying Fair Trade certified products contribute to improving livelihoods and promoting sustainability in global supply chains.

Explore related management topics: Workplace Safety

Economic Viability and Long-term Sustainability

The economic aspect of the make-or-buy decision is crucial for achieving long-term sustainability. Making products in-house often requires significant upfront investment in facilities, equipment, and technology. However, this investment can lead to greater control over production costs, quality, and lead times, potentially resulting in long-term economic benefits and sustainability. For instance, investing in energy-efficient technologies can reduce operational costs and mitigate the risk of fluctuating energy prices.

Buying, on the other hand, can offer cost advantages through economies of scale, especially if suppliers specialize in the production of certain goods or services. This can allow organizations to focus their resources on core competencies and strategic initiatives. However, it is essential for organizations to consider the long-term implications of their buying decisions on economic sustainability. According to a study by PwC, strategic sourcing and procurement practices that incorporate sustainability criteria can lead to cost savings, innovation, and competitive advantage, aligning economic and environmental goals.

An example of economic viability supporting sustainability is Tesla's investment in its Gigafactory, which aims to reduce battery costs through innovative manufacturing processes and economies of scale. This investment not only supports Tesla's economic goals but also advances its mission to accelerate the world's transition to sustainable energy.

In conclusion, the make-or-buy decision is a multifaceted strategic choice with far-reaching implications for an organization's sustainability goals and practices. By carefully considering the environmental, social, and economic impacts of this decision, organizations can align their operations with sustainability principles, driving positive change within their industries and communities.

Explore related management topics: Competitive Advantage Core Competencies Strategic Sourcing

Best Practices in Make or Buy

Here are best practices relevant to Make or Buy from the Flevy Marketplace. View all our Make or Buy materials here.

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Explore all of our best practices in: Make or Buy

Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Telecom Infrastructure Modernization Initiative

Scenario: The organization in question operates within the telecom industry, facing the strategic decision of modernizing its telecommunications infrastructure.

Read Full Case Study

Sustainability Strategy for Boutique Hotel Chain in Eco-Tourism Niche

Scenario: A boutique hotel chain in the eco-tourism sector is navigating the strategic challenge of a "build vs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

E-commerce Platform Modernization Initiative

Scenario: A mid-sized e-commerce firm specializing in bespoke home goods is facing a strategic decision in the evolution of its online platform.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Agile Procurement Strategy for Healthcare Equipment Distributor

Scenario: A leading healthcare equipment distributor is at a crossroads, facing the strategic challenge of deciding on a make or buy decision for their logistics operations.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How does the Build vs. Buy decision impact supply chain resilience in the manufacturing sector?
The Build vs. Buy decision significantly influences supply chain resilience in manufacturing, balancing in-house capability development with outsourcing to optimize control, flexibility, and response to disruptions. [Read full explanation]
How can manufacturers use Make vs. Buy decisions to better align with consumer demands for ethical and sustainable products?
Manufacturers can align with consumer demands for ethical and sustainable products through informed Make vs. Buy decisions, focusing on Strategic Sourcing, Supplier Partnerships, and investing in Sustainable Manufacturing Technologies. [Read full explanation]
What role does the concept of the circular economy play in shaping Make vs. Buy decisions?
The circular economy is reshaping Make vs. Buy decisions by introducing sustainability, resource efficiency, and lifecycle considerations, leading to innovative business models and closer collaboration with suppliers. [Read full explanation]
What considerations should companies make regarding Make vs. Buy when planning for disaster recovery and business continuity?
Organizations deciding between in-house or outsourced Disaster Recovery and Business Continuity solutions must evaluate Cost, Control, Capability, and Compliance to ensure resilience and minimize downtime. [Read full explanation]
What are the environmental sustainability considerations in the Make vs. Buy decision-making process for manufacturers?
The Make vs. Buy decision in manufacturing involves analyzing economic and environmental impacts, assessing suppliers' sustainability practices, and investing in technology to align with sustainability goals and Operational Excellence. [Read full explanation]
How do Build vs. Buy decisions influence a company's agility in adapting to new regulatory requirements?
The Build vs. Buy decision significantly impacts organizational agility in regulatory compliance, balancing internal solution development with external acquisitions to optimize operational flexibility and strategic alignment. [Read full explanation]
How can companies effectively measure and compare the innovation potential of Build vs. Buy options?
Organizations can evaluate the innovation potential of Build vs. Buy options by conducting Skills and Capabilities Assessments, Financial Analyses, and Risk Assessments, employing Decision Matrices and Scenario Planning to align with Strategic Planning and Innovation Strategy. [Read full explanation]
How is the shift towards more sustainable and ethical supply chains affecting Make vs. Buy decisions in the fashion industry?
The shift towards sustainable and ethical supply chains is transforming Make vs. Buy decisions in the fashion industry, necessitating a holistic approach that integrates sustainability and ethics into Strategic Planning, Operational Excellence, Risk Management, Performance Management, and Strategy Development. [Read full explanation]

Source: Executive Q&A: Make or Buy Questions, Flevy Management Insights, 2024


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