Flevy Management Insights Q&A
In what ways can the make-or-buy decision impact a company's sustainability goals and practices?


This article provides a detailed response to: In what ways can the make-or-buy decision impact a company's sustainability goals and practices? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR The make-or-buy decision significantly impacts an organization's sustainability by influencing environmental stewardship, social responsibility, and economic viability through direct control or supply chain influence.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Make-or-Buy Decision mean?
What does Supply Chain Management mean?
What does Sustainability Practices mean?
What does Social Responsibility mean?


The make-or-buy decision is a critical strategic choice that organizations face, impacting not just their bottom line but also their sustainability goals and practices. This decision, at its core, involves determining whether an organization should produce a product or service in-house (make) or purchase it from an external supplier (buy). The implications of this decision extend to various facets of sustainability, including environmental stewardship, social responsibility, and economic viability.

Environmental Impact and Resource Efficiency

The choice between making or buying has significant environmental implications. When an organization opts to make, it assumes direct responsibility for the environmental impacts of its production processes. This includes the management of resources, energy consumption, and waste generation. Making products in-house offers organizations the opportunity to directly control and potentially minimize their environmental footprint by implementing eco-friendly practices and technologies. For instance, a company could invest in renewable energy sources or adopt circular economy principles to reduce waste.

On the other hand, buying from external suppliers can either mitigate or exacerbate an organization's environmental impact, depending on the sustainability practices of the suppliers. Organizations have the opportunity to influence their supply chain by choosing suppliers that adhere to high environmental standards. According to a report by McKinsey, companies are increasingly assessing their suppliers' carbon footprint as part of their procurement process, aiming to reduce their indirect emissions and promote sustainability throughout the supply chain.

Real-world examples include large retail corporations like Walmart and Target, which have implemented stringent sustainability standards for their suppliers. These standards not only cover environmental practices but also social and ethical criteria, demonstrating a comprehensive approach to sustainability. By leveraging their purchasing power, these organizations drive positive changes across their supply chains, contributing to broader sustainability goals.

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Social Responsibility and Ethical Considerations

The make-or-buy decision also has profound implications for an organization's social responsibility and ethical practices. When choosing to make, organizations have direct oversight over labor practices, workplace safety, and community engagement. This control enables them to ensure fair labor practices, safe working conditions, and active participation in community welfare. It also allows organizations to build a culture of social responsibility among their employees, fostering a sense of purpose and commitment to ethical practices.

Conversely, buying from external suppliers requires organizations to diligently assess and monitor the social and ethical practices of their partners. This includes evaluating labor conditions, human rights practices, and the overall impact on communities. Organizations like Apple have faced scrutiny over the labor practices of their suppliers, leading to increased efforts to audit supply chains and enforce compliance with ethical standards. According to Deloitte, more than 70% of organizations are now actively monitoring their suppliers' social and environmental practices, reflecting a growing commitment to ethical sourcing.

Examples of positive impact through ethical sourcing include the Fair Trade movement, which emphasizes fair prices, decent working conditions, and sustainable practices for farmers and workers in developing countries. Organizations that prioritize buying Fair Trade certified products contribute to improving livelihoods and promoting sustainability in global supply chains.

Economic Viability and Long-term Sustainability

The economic aspect of the make-or-buy decision is crucial for achieving long-term sustainability. Making products in-house often requires significant upfront investment in facilities, equipment, and technology. However, this investment can lead to greater control over production costs, quality, and lead times, potentially resulting in long-term economic benefits and sustainability. For instance, investing in energy-efficient technologies can reduce operational costs and mitigate the risk of fluctuating energy prices.

Buying, on the other hand, can offer cost advantages through economies of scale, especially if suppliers specialize in the production of certain goods or services. This can allow organizations to focus their resources on core competencies and strategic initiatives. However, it is essential for organizations to consider the long-term implications of their buying decisions on economic sustainability. According to a study by PwC, strategic sourcing and procurement practices that incorporate sustainability criteria can lead to cost savings, innovation, and competitive advantage, aligning economic and environmental goals.

An example of economic viability supporting sustainability is Tesla's investment in its Gigafactory, which aims to reduce battery costs through innovative manufacturing processes and economies of scale. This investment not only supports Tesla's economic goals but also advances its mission to accelerate the world's transition to sustainable energy.

In conclusion, the make-or-buy decision is a multifaceted strategic choice with far-reaching implications for an organization's sustainability goals and practices. By carefully considering the environmental, social, and economic impacts of this decision, organizations can align their operations with sustainability principles, driving positive change within their industries and communities.

Best Practices in Make or Buy

Here are best practices relevant to Make or Buy from the Flevy Marketplace. View all our Make or Buy materials here.

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Explore all of our best practices in: Make or Buy

Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Global Supply Chain Optimization Strategy for Industrial Metals Distributor

Scenario: An established industrial metals distributor is facing a critical "make or buy" decision to improve its global supply chain efficiency.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How should companies approach the make-or-buy decision in highly regulated industries differently?
In highly regulated industries, companies must adopt a comprehensive approach to the make-or-buy decision, considering Regulatory Compliance, Risk Management, Strategic Alignment, and long-term implications for sustainable success. [Read full explanation]
What is a make or buy analysis?
A make or buy analysis is a strategic framework for deciding whether to produce a product in-house or purchase it from an external supplier, considering cost, quality, and risk. [Read full explanation]
What role does corporate social responsibility (CSR) play in the Build vs. Buy decision-making process?
Integrating Corporate Social Responsibility (CSR) into Strategic Planning and Operational Excellence influences the Build vs. Buy decision, enhancing brand reputation, sustainability, and market competitiveness. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
What impact do global supply chain disruptions have on the make-or-buy decision-making process?
Global supply chain disruptions significantly impact the make-or-buy decision-making process, emphasizing Risk Management, Strategic Alignment, Operational Excellence, and the need for agility, resilience, and innovation in sourcing strategies. [Read full explanation]
How is the rise of artificial intelligence and automation shaping the make-or-buy decision landscape?
The rise of AI and automation is transforming the make-or-buy decision process, impacting Cost, Operational Excellence, Innovation, and Competitive Strategy, necessitating a nuanced Strategic Planning approach. [Read full explanation]

Source: Executive Q&A: Make or Buy Questions, Flevy Management Insights, 2024


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