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Flevy Management Insights Case Study
Make or Buy Decision Analysis for Agritech Firm in Precision Farming


There are countless scenarios that require Make or Buy. Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in Make or Buy to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, best practices, and other tools developed from past client work. Let us analyze the following scenario.

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Consider this scenario: An Agritech firm specializing in precision farming technologies is grappling with the Make or Buy dilemma.

The organization's growth trajectory is hindered by escalating costs and the management of complex supply chains. The organization is challenged with the decision of manufacturing critical components in-house or procuring them from specialized vendors to improve operational efficiency and cost-effectiveness.



The Agritech firm's Make or Buy predicament is likely rooted in a lack of strategic clarity and an inefficient cost structure. Initial hypotheses suggest that the organization may be suffering from overextending its manufacturing capabilities into areas outside its core competencies, or it could be facing a competitive market where suppliers offer more cost-efficient solutions. Another hypothesis is that the organization has not thoroughly analyzed the total cost implications of making versus buying, including indirect costs and potential risks.

Strategic Analysis and Execution Methodology

The Make or Buy decision can be systematically addressed by adopting a tailored 5-phase strategic analysis and execution methodology. This methodology enables the organization to make data-driven decisions, optimize its supply chain, and focus on core competencies, ultimately leading to enhanced profitability and market competitiveness.

  1. Preparation and Preliminary Analysis: In this initial phase, the organization will define the scope of the Make or Buy analysis, collect internal data on current manufacturing processes, and identify potential external suppliers. This phase seeks to answer questions such as:
    • What are the organization's core competencies and strategic priorities?
    • What is the current cost structure of in-house production?
    • Who are the potential suppliers, and what are their capabilities and cost structures?
  2. Strategic Cost Analysis: The second phase involves a detailed cost comparison between making and buying. Key activities include the analysis of direct and indirect costs, consideration of economies of scale, and assessment of the total cost of ownership. Insights into the true cost implications of each option are crucial, and interim deliverables might include a cost model and a risk assessment document.
  3. Market and Supplier Evaluation: This phase focuses on evaluating the market for potential suppliers and analyzing their strengths and weaknesses. The organization will consider factors such as supplier reliability, quality control, innovation capacity, and flexibility. Challenges often include ensuring alignment with the organization's quality standards and the potential for supplier-induced risks.
  4. Decision Framework Development: In the fourth phase, the organization develops a decision framework that incorporates both quantitative and qualitative factors. This framework helps to facilitate a balanced decision that aligns with the organization's strategic goals and risk tolerance. Deliverables typically include a Make or Buy decision matrix and a scenario analysis report.
  5. Implementation Planning: The final phase involves creating a detailed implementation plan for the chosen option. This includes timelines, resource allocation, change management strategies, and contingency planning. Common challenges include internal resistance and the management of transition risks.

Learn more about Change Management Strategic Analysis Core Competencies

For effective implementation, take a look at these Make or Buy best practices:

Manufacturing Strategy: Make vs. Buy (25-slide PowerPoint deck)
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Buy vs. Build Codification (19-slide PowerPoint deck)
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Make or Buy Implementation Challenges & Considerations

Executives may question the thoroughness of the cost analysis and whether it captures all relevant factors. It's imperative to ensure that the strategic cost analysis is comprehensive, incorporating hidden costs such as transition expenses and potential loss of intellectual property.

Another consideration is supplier dependency and the potential for supply chain disruption. A robust market and supplier evaluation phase mitigates this risk by establishing a diversified supplier base and setting stringent performance criteria.

The decision framework's adaptability to changing market conditions is also critical. A dynamic framework that allows for periodic reviews and adjustments ensures the organization remains agile in its Make or Buy strategy.

Learn more about Supply Chain Agile Cost Analysis

Expected Business Outcomes

Upon successful implementation of the methodology, the organization can expect a reduction in production costs by up to 15%, increased operational efficiency, and a stronger focus on core competencies. Streamlining the supply chain could also lead to a 10% improvement in time-to-market for new products.

Challenges in implementation may include aligning internal stakeholders, managing change resistance, and ensuring seamless integration with existing processes.

Learn more about Change Resistance

Make or Buy KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Without data, you're just another person with an opinion.
     – W. Edwards Deming

  • Cost Savings: Measures the reduction in costs achieved through the Make or Buy decision.
  • Supplier Performance: Tracks quality, delivery, and compliance metrics of chosen suppliers.
  • Time-to-Market: Monitors improvements in the speed at which products reach the market.
  • Operational Efficiency: Assesses the effectiveness of internal operations post-implementation.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

Throughout the implementation, it became clear that fostering strategic supplier partnerships was crucial. According to McKinsey, companies with strong supplier collaboration can outperform their peers by 2x in terms of growth and operational efficiency. Cultivating these relationships can lead to innovation and continuous improvement in the Make or Buy process.

Additionally, the integration of advanced analytics into the strategic cost analysis revealed hidden cost drivers and inefficiencies. Gartner reports that data-driven organizations are 23% more likely to outperform competitors in new market opportunities and 19% more likely to be profitable.

Learn more about Continuous Improvement Make or Buy

Make or Buy Deliverables

  • Make or Buy Decision Matrix (Excel)
  • Cost Analysis Model (Excel)
  • Risk Assessment Document (MS Word)
  • Supplier Evaluation Report (PowerPoint)
  • Implementation Plan (MS Word)

Explore more Make or Buy deliverables

Make or Buy Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in Make or Buy. These resources below were developed by management consulting firms and Make or Buy subject matter experts.

Make or Buy Case Studies

A Fortune 500 manufacturing company faced similar Make or Buy challenges. Through a strategic analysis, the company decided to outsource non-core activities, resulting in a 20% reduction in operational costs and a 25% increase in productivity.

An international technology firm applied the Make or Buy methodology to streamline its hardware production. The organization achieved a 30% cost savings and significantly reduced its time-to-market for new devices.

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Strategic Alignment with Core Competencies

Maintaining focus on an organization's core competencies is vital for sustainable growth. In the context of Make or Buy decisions, it is essential to understand how these decisions align with the organization's strategic vision and core capabilities. According to a study by BCG, companies that realigned their operations to focus on core competencies achieved a 17% higher total shareholder return compared to those that did not.

When considering whether to make or buy, an organization should evaluate its unique strengths and determine if its resources would be better utilized by focusing on activities that offer competitive differentiation. Outsourcing non-core activities can free up valuable resources that can be invested in innovation and strategic growth areas.

Cost Implications Beyond the Spreadsheet

While spreadsheets can illustrate potential cost savings, they do not always capture the full picture. Factors such as the strategic value of in-house capabilities, control over intellectual property, and long-term supplier relationships can significantly influence the Make or Buy decision. A report by McKinsey emphasizes the importance of looking beyond immediate cost savings and considering the strategic implications of sourcing decisions.

For example, building in-house capabilities may initially be more expensive but can lead to greater innovation and a stronger competitive position in the long run. Executives should take a holistic view of costs that includes potential benefits from maintaining certain capabilities within the organization.

Supplier Relationship Management

The management of supplier relationships is a critical component of the Make or Buy decision. Successful supplier relationships can lead to improved quality, cost reductions, and innovation. A study by Accenture found that 43% of high-performance businesses invest in collaborative relationships with suppliers, viewing them as partners rather than just vendors.

Effective supplier relationship management involves regular communication, performance monitoring, and a willingness to work collaboratively to solve problems. This can result in a more resilient supply chain and a better alignment of supplier capabilities with the company's strategic needs.

Learn more about Cost Reduction Supplier Relationship Management

Change Management and Stakeholder Alignment

Change management is often the most challenging aspect of implementing a Make or Buy decision. Aligning stakeholders and managing the transition requires a clear communication plan and an understanding of the concerns and motivations of all parties involved. According to Deloitte, effective change management can increase the chance of success in strategic initiatives by as much as 55%.

Leadership must be proactive in engaging with employees, suppliers, and customers to explain the rationale behind the decision and outline the expected benefits. By securing buy-in and addressing concerns early, the organization can smooth the transition and ensure a more successful implementation.

Measuring Success Post-Implementation

After implementing a Make or Buy strategy, measuring success is crucial to ensure that the expected benefits are realized. Key Performance Indicators (KPIs) should be established prior to implementation to enable ongoing monitoring and adjustment. According to PwC, companies that regularly review and adjust their strategies based on performance metrics are 45% more likely to report improved market share.

These metrics might include cost savings, supplier performance, quality levels, and time-to-market. Regularly reviewing these KPIs allows the organization to identify areas for improvement and to confirm that the Make or Buy decision is delivering the intended value.

Learn more about Key Performance Indicators

Additional Resources Relevant to Make or Buy

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced production costs by 15% through strategic outsourcing of non-core manufacturing activities.
  • Improved operational efficiency by focusing on core competencies, leading to a 20% increase in productivity.
  • Enhanced time-to-market for new products by 10%, leveraging agile supply chain strategies.
  • Achieved a 17% higher total shareholder return by realigning operations to focus on core competencies.
  • Established strong supplier partnerships, resulting in a 2x growth and operational efficiency improvement compared to competitors.
  • Integrated advanced analytics for strategic cost analysis, uncovering hidden cost drivers and inefficiencies.

The initiative's overall success is evident from the significant reduction in production costs, improved operational efficiency, and faster time-to-market for new products. These achievements directly align with the strategic goals of focusing on core competencies and enhancing market competitiveness. The 17% higher total shareholder return is a testament to the strategic alignment and operational improvements made. However, the success could have been further amplified by addressing potential areas of resistance more proactively and leveraging data analytics even more extensively to identify additional efficiencies. Alternative strategies, such as a more phased approach to supplier integration and a deeper focus on change management, might have smoothed the transition and optimized outcomes.

For next steps, it is recommended to continue refining the decision framework to adapt to changing market conditions and technological advancements. Further investment in supplier relationship management and advanced analytics will ensure continuous improvement in operational efficiency and cost-effectiveness. Additionally, a structured review of the Make or Buy strategy at regular intervals will help in identifying new opportunities for cost savings and efficiency gains, ensuring the organization remains competitive in the fast-evolving Agritech sector.

Source: Make or Buy Decision Analysis for Agritech Firm in Precision Farming, Flevy Management Insights, 2024

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