Flevy Management Insights Q&A
What are the strategic considerations for Make vs. Buy in light of emerging blockchain technologies?


This article provides a detailed response to: What are the strategic considerations for Make vs. Buy in light of emerging blockchain technologies? For a comprehensive understanding of Make or Buy, we also include relevant case studies for further reading and links to Make or Buy best practice resources.

TLDR The Make vs. Buy decision in blockchain technology integration requires careful evaluation of strategic objectives, internal capabilities, and alignment with overall Strategy Development, Innovation, and Digital Transformation goals.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Strategic Planning mean?
What does Return on Investment mean?
What does Change Management mean?
What does Vendor Management mean?


In the rapidly evolving landscape of technology, organizations are constantly faced with the decision to Make or Buy when it comes to integrating new technologies into their operations. With the rise of blockchain technology, this decision has become even more critical. Blockchain offers a transformative potential for enhancing transparency, security, and efficiency in various business processes. However, integrating blockchain into an organization's operations requires careful Strategic Planning, considering both the immediate and long-term implications.

Understanding the Strategic Implications of Blockchain

The first step in the Make vs. Buy decision process is understanding the strategic implications of blockchain technology for the organization. Blockchain can revolutionize how an organization manages data, conducts transactions, and interacts with stakeholders. For instance, in supply chain management, blockchain can provide unprecedented transparency and traceability, reducing fraud and errors. In finance, it can streamline processes and reduce costs by eliminating intermediaries. However, the adoption of blockchain technology also involves significant challenges, including technical complexity, regulatory uncertainty, and the need for a robust cybersecurity framework.

Organizations must assess their strategic objectives, market position, and competitive landscape to determine whether blockchain technology can provide a competitive advantage. This involves analyzing the potential Return on Investment (ROI) and comparing it against the costs and risks associated with developing blockchain solutions in-house (Make) versus partnering with external vendors (Buy). It's crucial to consider the organization's capacity for innovation, existing IT infrastructure, and technical expertise when making this decision.

While specific statistics from leading consulting firms on the ROI of blockchain projects are not readily available due to the nascent nature of the technology and confidentiality of business data, reports from firms like Deloitte and PwC highlight the growing interest and investment in blockchain across industries. These reports suggest that organizations are increasingly recognizing blockchain's potential to drive efficiency, transparency, and competitive advantage.

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Make: Developing In-House Blockchain Capabilities

Choosing to develop blockchain solutions in-house allows organizations to tailor the technology to their specific needs. It provides control over the development process, the flexibility to iterate, and the ability to integrate blockchain deeply into existing systems and processes. However, building in-house blockchain capabilities requires significant investment in talent acquisition, training, and research and development. Organizations must have or be willing to develop a strong foundation in blockchain technology, including understanding its limitations and regulatory implications.

The benefits of developing blockchain solutions in-house include the potential for innovation and differentiation in the market. For example, Walmart's in-house development of a blockchain system for supply chain management has set a benchmark in the retail industry for product traceability and safety. However, the challenges are non-trivial, including the need for a substantial upfront investment and the risk of technology obsolescence in a rapidly evolving field.

Organizations considering the Make option must engage in thorough Strategic Planning, assessing their internal capabilities and readiness to adopt new technologies. This includes evaluating the organization's culture, leadership commitment to innovation, and the ability to manage Change Management processes effectively. Additionally, organizations must consider the long-term implications of maintaining and upgrading blockchain solutions, as well as the potential need for partnerships to ensure interoperability and standardization.

Buy: Partnering with Blockchain Technology Providers

For many organizations, the Buy option—partnering with external blockchain technology providers—offers a way to leverage the benefits of blockchain without the complexities of developing solutions in-house. This approach allows organizations to tap into the expertise and established solutions of blockchain technology firms, reducing time to market and leveraging proven platforms. Buying also mitigates some of the risks associated with the rapid technological evolution and regulatory changes in the blockchain space.

However, when opting to Buy, organizations must conduct thorough due diligence to select the right partners. This includes evaluating the provider's technical capabilities, track record, understanding of the industry, and the alignment of their solution with the organization's strategic objectives. For example, IBM's blockchain platform has been adopted by numerous organizations across industries, offering a tested and scalable solution for various applications, from supply chain management to financial transactions.

Choosing the Buy option also requires careful consideration of vendor lock-in risks, data security, and compliance with regulatory standards. Organizations must negotiate contracts that ensure flexibility, data portability, and the ability to adapt to changing business needs and technological advancements. Effective partnership management, clear communication of requirements, and ongoing performance management are critical to the success of Buy decisions in the context of blockchain technology adoption.

In summary, the decision to Make or Buy in the context of emerging blockchain technologies involves a complex set of strategic considerations. Organizations must carefully assess their strategic objectives, internal capabilities, and the potential benefits and challenges of blockchain technology. Whether developing in-house blockchain solutions or partnering with external providers, the key to success lies in aligning the decision with the organization's overall Strategy Development, Innovation, and Digital Transformation goals.

Best Practices in Make or Buy

Here are best practices relevant to Make or Buy from the Flevy Marketplace. View all our Make or Buy materials here.

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Make or Buy Case Studies

For a practical understanding of Make or Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Global Supply Chain Optimization Strategy for Industrial Metals Distributor

Scenario: An established industrial metals distributor is facing a critical "make or buy" decision to improve its global supply chain efficiency.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How should companies approach the make-or-buy decision in highly regulated industries differently?
In highly regulated industries, companies must adopt a comprehensive approach to the make-or-buy decision, considering Regulatory Compliance, Risk Management, Strategic Alignment, and long-term implications for sustainable success. [Read full explanation]
What role does corporate social responsibility (CSR) play in the Build vs. Buy decision-making process?
Integrating Corporate Social Responsibility (CSR) into Strategic Planning and Operational Excellence influences the Build vs. Buy decision, enhancing brand reputation, sustainability, and market competitiveness. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
What is a make or buy analysis?
A make or buy analysis is a strategic framework for deciding whether to produce a product in-house or purchase it from an external supplier, considering cost, quality, and risk. [Read full explanation]
What impact do global supply chain disruptions have on the make-or-buy decision-making process?
Global supply chain disruptions significantly impact the make-or-buy decision-making process, emphasizing Risk Management, Strategic Alignment, Operational Excellence, and the need for agility, resilience, and innovation in sourcing strategies. [Read full explanation]
How is the rise of artificial intelligence and automation shaping the make-or-buy decision landscape?
The rise of AI and automation is transforming the make-or-buy decision process, impacting Cost, Operational Excellence, Innovation, and Competitive Strategy, necessitating a nuanced Strategic Planning approach. [Read full explanation]

Source: Executive Q&A: Make or Buy Questions, Flevy Management Insights, 2024


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