Flevy Management Insights Q&A
How are advancements in 3D printing technology affecting the Build vs. Buy decisions in manufacturing?
     Joseph Robinson    |    Build vs. Buy


This article provides a detailed response to: How are advancements in 3D printing technology affecting the Build vs. Buy decisions in manufacturing? For a comprehensive understanding of Build vs. Buy, we also include relevant case studies for further reading and links to Build vs. Buy best practice resources.

TLDR 3D printing technology is reshaping manufacturing by promoting in-house production due to its benefits in customization, speed, cost savings, and supply chain resilience, necessitating strategic integration for innovation and market competitiveness.

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Before we begin, let's review some important management concepts, as they related to this question.

What does Build vs. Buy Decisions mean?
What does Customization and Agility mean?
What does Cost-Benefit Analysis mean?
What does Supply Chain Dynamics mean?


Advancements in 3D printing technology are significantly altering the landscape of manufacturing, influencing the strategic decision-making process regarding whether to build in-house or buy from external suppliers. This shift is driven by the technology's ability to offer customized production, reduce time to market, and potentially lower costs. As organizations navigate these changes, understanding the impact of 3D printing on Build vs. Buy decisions is crucial for maintaining competitive advantage and fostering innovation.

Impact on Customization and Speed

One of the most significant advantages of 3D printing technology is its ability to produce highly customized parts quickly and efficiently. This capability is particularly beneficial for industries such as aerospace, automotive, and healthcare, where customization is often critical to product success. For example, in the healthcare sector, 3D printing is used to create custom prosthetics and implants tailored to individual patient needs, a process that would be significantly more complex and costly using traditional manufacturing methods. This level of customization and speed in production shifts the Build vs. Buy decision towards building, as organizations can maintain control over the production process, ensuring that the specific requirements are met without relying on external suppliers.

Moreover, the ability to rapidly prototype and iterate designs with 3D printing technology accelerates the product development cycle. Organizations can quickly test and refine products, leading to faster time to market and greater agility in responding to market changes. This advantage supports a strategic shift towards in-house production, as the speed and flexibility offered by 3D printing can outweigh the benefits of outsourcing to external manufacturers, which may involve longer lead times and less flexibility in making design changes.

However, the decision to build or buy is also influenced by the organization's capability to invest in and integrate 3D printing technology into its operations. While the technology offers significant advantages, it requires specialized knowledge and skills to fully leverage its potential. Organizations must consider the costs of acquiring and maintaining 3D printing equipment, as well as training staff, against the benefits of increased customization and speed.

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Cost Considerations and Efficiency

From a cost perspective, 3D printing technology can offer substantial savings, particularly for low-volume, high-complexity products. Traditional manufacturing methods often involve significant setup costs and economies of scale, which can make small-batch production prohibitively expensive. In contrast, 3D printing allows for cost-effective production of small quantities, as it eliminates the need for expensive molds and tooling. This cost efficiency can tilt the Build vs. Buy decision towards building, especially for organizations that operate in niches or have highly specialized product requirements.

However, the cost benefits of 3D printing must be weighed against the initial investment in technology and the ongoing costs of materials and operation. While the technology can reduce production costs for certain items, it may not be the most cost-effective solution for all products or components. Organizations must conduct a thorough cost-benefit analysis, considering the specific characteristics of their products and the potential savings from reduced waste, lower inventory levels, and minimized transportation costs.

It's also important to consider the impact of 3D printing on supply chain dynamics. The technology enables a more decentralized production model, potentially reducing reliance on global supply chains and mitigating risks associated with supply chain disruptions. This shift can lead to significant strategic advantages, encouraging organizations to invest in 3D printing capabilities to enhance their resilience and flexibility.

Strategic and Competitive Implications

The strategic implications of 3D printing technology extend beyond cost and efficiency considerations. Adopting 3D printing can significantly enhance an organization's competitive position by enabling innovation, reducing time to market, and offering the ability to quickly adapt to changing customer demands. For instance, the automotive industry has embraced 3D printing to produce complex parts that are lighter and stronger than those made with traditional methods, contributing to improved vehicle performance and fuel efficiency.

Furthermore, the decision to build in-house using 3D printing technology can protect intellectual property (IP) and proprietary designs. By controlling the production process, organizations can safeguard their IP from potential risks associated with sharing sensitive information with external suppliers. This consideration is particularly crucial in industries where competitive advantage is closely tied to unique product designs and technology.

In conclusion, while 3D printing technology presents organizations with the opportunity to significantly enhance their manufacturing capabilities, the decision to build or buy remains complex and multifaceted. Organizations must carefully consider the impacts on customization, speed, cost, supply chain dynamics, and competitive advantage. Those that strategically integrate 3D printing into their operations can leverage the technology to not only optimize their manufacturing processes but also to drive innovation and secure a competitive edge in the market.

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Build vs. Buy Case Studies

For a practical understanding of Build vs. Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

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Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

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Build vs. Buy Decision Framework for Semiconductor Manufacturer

Scenario: A semiconductor firm in the highly competitive technology sector is grappling with the strategic decision of building in-house capabilities versus buying or licensing from external sources.

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Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

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Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

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Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

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