Flevy Management Insights Q&A
How are advancements in 3D printing technology affecting the Build vs. Buy decisions in manufacturing?


This article provides a detailed response to: How are advancements in 3D printing technology affecting the Build vs. Buy decisions in manufacturing? For a comprehensive understanding of Build vs. Buy, we also include relevant case studies for further reading and links to Build vs. Buy best practice resources.

TLDR 3D printing technology is reshaping manufacturing by promoting in-house production due to its benefits in customization, speed, cost savings, and supply chain resilience, necessitating strategic integration for innovation and market competitiveness.

Reading time: 5 minutes

Before we begin, let's review some important management concepts, as they related to this question.

What does Build vs. Buy Decisions mean?
What does Customization and Agility mean?
What does Cost-Benefit Analysis mean?
What does Supply Chain Dynamics mean?


Advancements in 3D printing technology are significantly altering the landscape of manufacturing, influencing the strategic decision-making process regarding whether to build in-house or buy from external suppliers. This shift is driven by the technology's ability to offer customized production, reduce time to market, and potentially lower costs. As organizations navigate these changes, understanding the impact of 3D printing on Build vs. Buy decisions is crucial for maintaining competitive advantage and fostering innovation.

Impact on Customization and Speed

One of the most significant advantages of 3D printing technology is its ability to produce highly customized parts quickly and efficiently. This capability is particularly beneficial for industries such as aerospace, automotive, and healthcare, where customization is often critical to product success. For example, in the healthcare sector, 3D printing is used to create custom prosthetics and implants tailored to individual patient needs, a process that would be significantly more complex and costly using traditional manufacturing methods. This level of customization and speed in production shifts the Build vs. Buy decision towards building, as organizations can maintain control over the production process, ensuring that the specific requirements are met without relying on external suppliers.

Moreover, the ability to rapidly prototype and iterate designs with 3D printing technology accelerates the product development cycle. Organizations can quickly test and refine products, leading to faster time to market and greater agility in responding to market changes. This advantage supports a strategic shift towards in-house production, as the speed and flexibility offered by 3D printing can outweigh the benefits of outsourcing to external manufacturers, which may involve longer lead times and less flexibility in making design changes.

However, the decision to build or buy is also influenced by the organization's capability to invest in and integrate 3D printing technology into its operations. While the technology offers significant advantages, it requires specialized knowledge and skills to fully leverage its potential. Organizations must consider the costs of acquiring and maintaining 3D printing equipment, as well as training staff, against the benefits of increased customization and speed.

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Cost Considerations and Efficiency

From a cost perspective, 3D printing technology can offer substantial savings, particularly for low-volume, high-complexity products. Traditional manufacturing methods often involve significant setup costs and economies of scale, which can make small-batch production prohibitively expensive. In contrast, 3D printing allows for cost-effective production of small quantities, as it eliminates the need for expensive molds and tooling. This cost efficiency can tilt the Build vs. Buy decision towards building, especially for organizations that operate in niches or have highly specialized product requirements.

However, the cost benefits of 3D printing must be weighed against the initial investment in technology and the ongoing costs of materials and operation. While the technology can reduce production costs for certain items, it may not be the most cost-effective solution for all products or components. Organizations must conduct a thorough cost-benefit analysis, considering the specific characteristics of their products and the potential savings from reduced waste, lower inventory levels, and minimized transportation costs.

It's also important to consider the impact of 3D printing on supply chain dynamics. The technology enables a more decentralized production model, potentially reducing reliance on global supply chains and mitigating risks associated with supply chain disruptions. This shift can lead to significant strategic advantages, encouraging organizations to invest in 3D printing capabilities to enhance their resilience and flexibility.

Strategic and Competitive Implications

The strategic implications of 3D printing technology extend beyond cost and efficiency considerations. Adopting 3D printing can significantly enhance an organization's competitive position by enabling innovation, reducing time to market, and offering the ability to quickly adapt to changing customer demands. For instance, the automotive industry has embraced 3D printing to produce complex parts that are lighter and stronger than those made with traditional methods, contributing to improved vehicle performance and fuel efficiency.

Furthermore, the decision to build in-house using 3D printing technology can protect intellectual property (IP) and proprietary designs. By controlling the production process, organizations can safeguard their IP from potential risks associated with sharing sensitive information with external suppliers. This consideration is particularly crucial in industries where competitive advantage is closely tied to unique product designs and technology.

In conclusion, while 3D printing technology presents organizations with the opportunity to significantly enhance their manufacturing capabilities, the decision to build or buy remains complex and multifaceted. Organizations must carefully consider the impacts on customization, speed, cost, supply chain dynamics, and competitive advantage. Those that strategically integrate 3D printing into their operations can leverage the technology to not only optimize their manufacturing processes but also to drive innovation and secure a competitive edge in the market.

Best Practices in Build vs. Buy

Here are best practices relevant to Build vs. Buy from the Flevy Marketplace. View all our Build vs. Buy materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Build vs. Buy

Build vs. Buy Case Studies

For a practical understanding of Build vs. Buy, take a look at these case studies.

Telecom Infrastructure Outsourcing Strategy

Scenario: The organization is a regional telecom operator facing increased pressure to modernize its infrastructure while managing costs.

Read Full Case Study

Defense Procurement Strategy for Aerospace Components

Scenario: The organization is a major player in the aerospace defense sector, grappling with the decision to make or buy critical components.

Read Full Case Study

Customer Loyalty Program Development in the Cosmetics Industry

Scenario: The organization is a multinational cosmetics enterprise seeking to enhance its competitive edge by establishing a customer loyalty program.

Read Full Case Study

Luxury Brand E-commerce Platform Decision

Scenario: A luxury fashion house is grappling with the decision to develop an in-house e-commerce platform or to leverage an existing third-party solution.

Read Full Case Study

Make or Buy Decision Analysis for a Global Electronics Manufacturer

Scenario: A global electronics manufacturer is grappling with escalating operational costs and supply chain complexities.

Read Full Case Study

Global Supply Chain Optimization Strategy for Industrial Metals Distributor

Scenario: An established industrial metals distributor is facing a critical "make or buy" decision to improve its global supply chain efficiency.

Read Full Case Study

Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

How should companies approach the make-or-buy decision in highly regulated industries differently?
In highly regulated industries, companies must adopt a comprehensive approach to the make-or-buy decision, considering Regulatory Compliance, Risk Management, Strategic Alignment, and long-term implications for sustainable success. [Read full explanation]
What is a make or buy analysis?
A make or buy analysis is a strategic framework for deciding whether to produce a product in-house or purchase it from an external supplier, considering cost, quality, and risk. [Read full explanation]
What role does corporate social responsibility (CSR) play in the Build vs. Buy decision-making process?
Integrating Corporate Social Responsibility (CSR) into Strategic Planning and Operational Excellence influences the Build vs. Buy decision, enhancing brand reputation, sustainability, and market competitiveness. [Read full explanation]
What are the key indicators that suggest a company should pivot from a "Buy" to a "Build" strategy, or vice versa, in response to market changes?
Discover when to pivot from a Buy to a Build strategy (or vice versa) by evaluating Cost, Time to Market, Core Competencies, and Strategic Fit for competitive advantage. [Read full explanation]
What impact do global supply chain disruptions have on the make-or-buy decision-making process?
Global supply chain disruptions significantly impact the make-or-buy decision-making process, emphasizing Risk Management, Strategic Alignment, Operational Excellence, and the need for agility, resilience, and innovation in sourcing strategies. [Read full explanation]
How is the rise of artificial intelligence and automation shaping the make-or-buy decision landscape?
The rise of AI and automation is transforming the make-or-buy decision process, impacting Cost, Operational Excellence, Innovation, and Competitive Strategy, necessitating a nuanced Strategic Planning approach. [Read full explanation]

Source: Executive Q&A: Build vs. Buy Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.