Flevy Management Insights Case Study
Textile Tech Transformation: Revolutionizing Production Efficiency in Mid-size Textile Manufacturing
     David Tang    |    ITIL


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in ITIL to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR A mid-size textile manufacturer in Southeast Asia implemented the ITIL framework to address rising production costs and declining market share. This led to a 15% reduction in costs, a 25% efficiency boost, and a 10% market share increase, underscoring the value of advanced tech integration and a continuous improvement culture.

Reading time: 16 minutes

Consider this scenario: A mid-size textile manufacturer in Southeast Asia is facing strategic challenges due to increasing operational inefficiencies—ITIL framework implementation is fundamental to their strategy.

The organization has experienced a 20% rise in production costs over the last 2 years and a 15% decline in market share due to outdated processes and fierce competition from low-cost producers. The primary strategic objective of the organization is to streamline operations and integrate advanced textile technologies to reduce costs and regain market share.



This mid-size textile manufacturer in Southeast Asia is grappling with operational inefficiencies and rising production costs. The organization has seen a 20% increase in production costs and a 15% decline in market share in the last 2 years. Outdated processes and intense competition from low-cost producers are major challenges. The primary objective is to streamline operations and integrate advanced textile technologies to reduce costs and regain market share. The root cause of these issues may be the organization's slow adoption of modern textile technologies and resistance to process optimization.

Market Analysis

The textile industry is undergoing a transformation driven by technological advancements and shifting consumer preferences toward sustainable products.

We begin our analysis by examining the primary forces driving the industry:

  • Internal Rivalry: High due to numerous players ranging from small local producers to large international companies.
  • Supplier Power: Moderate as key raw materials like cotton and synthetic fibers are sourced from a limited number of suppliers.
  • Buyer Power: High, with large retail chains and brands exerting significant influence over pricing and terms.
  • Threat of New Entrants: Moderate, given the high capital requirements and expertise needed to enter the market.
  • Threat of Substitutes: Low, with limited alternatives to traditional textile products.
Emerging trends in the industry include a shift towards sustainable and eco-friendly textiles and increasing automation in manufacturing processes. Key changes in industry dynamics:
  • Adoption of Sustainable Practices: Opportunity to attract eco-conscious consumers but requires investment in green technologies.
  • Increased Automation: Opportunity to reduce labor costs but risk of high initial capital expenditure.
  • Rising Raw Material Costs: Risk of squeezed margins but opportunity to innovate with alternative materials.
  • Digital Transformation: Opportunity to streamline operations but requires significant IT investments.
In the PEST analysis, political factors include varying regulations across regions. Economic factors involve fluctuating raw material costs and shifting labor costs. Social factors highlight growing consumer demand for sustainable products. Technological factors emphasize the need for digital transformation and automation in manufacturing.

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Internal Assessment

The organization has robust market knowledge and a dedicated workforce but faces challenges in operational efficiency and technology adoption.

Benchmarking Analysis The organization lags behind peers in adopting advanced textile manufacturing technologies. Competitors have reduced costs by 15-20% through automation and lean manufacturing practices. While the organization excels in product quality, its production costs are 18% higher than the industry average. Benchmarking indicates a need for substantial investments in technology and process optimization to stay competitive.

Organizational Structure Analysis The current hierarchical structure slows decision-making and innovation. Middle management layers create bottlenecks, hindering the flow of ideas from the production floor to the executive team. A flatter organizational model could enhance agility and responsiveness. The disconnect between strategic vision and operational execution needs addressing to align priorities and improve efficiency.

McKinsey 7-S Analysis Strategy: Focused on quality but lacks emphasis on cost efficiency. Structure: Hierarchical; needs decentralization. Systems: Outdated IT systems hinder productivity. Shared Values: Commitment to quality but resistance to change. Style: Top-down management; limits innovation. Staff: Skilled but underutilized. Skills: Strong in traditional methods but weak in modern technologies.

Strategic Initiatives

The leadership team formulated strategic initiatives based on the comprehensive understanding gained from the previous industry analysis and internal capability assessment, outlining specific, actionable steps that align with the strategic plan's objectives over a 3-5 year horizon to drive growth by 20% over the next 12 months .
  • Implement Advanced Manufacturing Technologies: Integrate automation and AI-driven processes to increase production efficiency by 25%. Expected value creation through cost reduction and improved product quality. Requires CapEx in technology and training for staff.
  • Adopt ITIL Framework: Implement ITIL best practices to streamline IT operations and improve service delivery. Aims to enhance IT service management efficiency by 30%. Requires investment in ITIL training and process reengineering.
  • Sustainability Initiative: Develop eco-friendly product lines to capture market share in the growing sustainable textile segment. Expected value creation from premium pricing and brand differentiation. Requires investment in R&D and green technologies.
  • Market Expansion: Enter new geographical markets in Southeast Asia to diversify revenue streams. Expected to increase market share by 10%. Requires market research, local partnerships, and regulatory compliance efforts.
  • Digital Transformation: Upgrade IT infrastructure to improve data analytics and decision-making capabilities. Expected value creation from enhanced operational insights and efficiency. Requires significant IT investments and change management initiatives.
  • Lean Manufacturing: Implement lean manufacturing principles to reduce waste and increase efficiency by 20%. Expected value creation from cost savings and faster production cycles. Requires training and process reengineering.
  • Customer-Centric Innovation: Develop new products based on customer feedback to increase customer satisfaction and loyalty. Expected value creation from higher sales and market share. Requires investment in customer research and product development.
  • Employee Training and Development: Enhance workforce skills in modern textile technologies and lean practices. Expected value creation from improved productivity and innovation. Requires investment in training programs and continuous learning initiatives.

ITIL Implementation KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


What you measure is what you get. Senior executives understand that their organization's measurement system strongly affects the behavior of managers and employees.
     – Robert S. Kaplan and David P. Norton (creators of the Balanced Scorecard)

  • Production Efficiency: Measure the increase in production efficiency to assess the impact of automation and lean practices.
  • Cost Reduction: Track reductions in production costs to gauge the financial benefits of new technologies.
  • Market Share: Monitor changes in market share to evaluate the success of market expansion and new product initiatives.
  • Customer Satisfaction: Assess customer satisfaction levels to determine the effectiveness of customer-centric innovations.
  • IT Service Efficiency: Measure the improvement in IT service management efficiency post-ITIL implementation.
These KPIs provide insights into the effectiveness of strategic initiatives, enabling the organization to make data-driven adjustments and ensure alignment with strategic objectives.

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Stakeholder Management

Success of the strategic initiatives hinges on the involvement and support of both internal and external stakeholders, including frontline staff, technology partners, and marketing teams. In particular, external technology partners play an important role in informing us of and validating end-consumer requirements.
  • Employees: Frontline staff and management are crucial for implementing new technologies and lean practices.
  • Technology Partners: Vendors responsible for supplying and maintaining advanced manufacturing technologies.
  • IT Team: Essential for implementing ITIL framework and upgrading IT infrastructure.
  • R&D Team: Key in developing eco-friendly and innovative products based on customer feedback.
  • Marketing Team: Essential for market research and executing market expansion strategies.
  • Investors: Provide financial backing for technology and market expansion investments.
  • Customers: Their feedback is critical for developing customer-centric products and innovations.
Stakeholder GroupsRACI
Employees
Technology Partners
IT Team
R&D Team
Marketing Team
Investors
Customers

We've only identified the primary stakeholder groups above. There are also participants and groups involved for various activities in each of the strategic initiatives.

Learn more about Stakeholder Management Change Management Focus Interviewing Workshops Supplier Management

ITIL Deliverables

These are a selection of deliverables across all the strategic initiatives.

  • Strategy Report Deliverable (PPT)
  • Transformation Map (PPT)
  • Cost Reduction Plan (Excel)
  • ITIL Implementation Roadmap (PPT)
  • Market Expansion Financial Model (Excel)

Explore more ITIL deliverables

ITIL Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in ITIL. These resources below were developed by management consulting firms and ITIL subject matter experts.

Implement Advanced Manufacturing Technologies

The implementation team leveraged several established business frameworks to facilitate the integration of advanced manufacturing technologies, including the Lean Six Sigma and the Value Chain Analysis frameworks. Lean Six Sigma, a methodology that combines lean manufacturing principles with Six Sigma's focus on quality improvement, was particularly useful in identifying and eliminating waste while enhancing process efficiency. It provided a structured approach to streamline operations and reduce variability in manufacturing processes. The team followed this process:

  • Conduct a value stream mapping to identify and eliminate non-value-added activities in the production process.
  • Implement continuous improvement cycles (DMAIC: Define, Measure, Analyze, Improve, Control) to address specific inefficiencies.
  • Train employees on Lean Six Sigma principles to foster a culture of continuous improvement.
  • Establish metrics to monitor process improvements and ensure sustainability.

Value Chain Analysis was also utilized to identify areas where technology could add the most value. This framework helped in pinpointing critical activities that directly impacted product quality and customer satisfaction. The team followed this process:

  • Map out the entire value chain, from raw material procurement to final product delivery.
  • Identify primary and support activities where technology integration could enhance efficiency and reduce costs.
  • Assess the potential impact of technological upgrades on each segment of the value chain.
  • Develop an implementation plan for integrating advanced technologies into key activities.

The implementation of Lean Six Sigma and Value Chain Analysis resulted in a 25% increase in production efficiency and a 15% reduction in production costs. Non-value-added activities were significantly reduced, leading to faster production cycles and improved product quality. The organization also experienced enhanced employee engagement and a culture of continuous improvement, ensuring the sustainability of these gains.

Adopt ITIL Framework

The implementation team utilized the ITIL (Information Technology Infrastructure Library) framework to streamline IT operations and improve service delivery. ITIL is a set of best practices for IT service management that focuses on aligning IT services with business needs. It was particularly useful in this context for standardizing IT processes and enhancing service quality. The team followed this process:

  • Assess the current state of IT processes and identify gaps using ITIL's Service Lifecycle stages (Service Strategy, Service Design, Service Transition, Service Operation, and Continual Service Improvement).
  • Develop and implement a Service Catalog to document available IT services and their corresponding service levels.
  • Establish ITIL process owners and train staff on ITIL best practices.
  • Implement key ITIL processes such as Incident Management, Problem Management, and Change Management.

Additionally, the team applied the COBIT (Control Objectives for Information and Related Technologies) framework, which provides a comprehensive approach to IT governance and management. COBIT was useful for ensuring that IT processes were aligned with business goals and regulatory requirements. The team followed this process:

  • Conduct a COBIT-based IT governance assessment to identify areas for improvement.
  • Define and implement IT governance policies and procedures aligned with COBIT principles.
  • Establish performance metrics and monitoring mechanisms to ensure compliance and continuous improvement.
  • Engage stakeholders in regular reviews of IT governance practices to ensure alignment with business objectives.

The adoption of ITIL and COBIT frameworks led to a 30% improvement in IT service management efficiency and a significant reduction in service disruptions. The organization achieved better alignment between IT and business objectives, enhanced regulatory compliance, and improved stakeholder satisfaction. The establishment of standardized IT processes also facilitated quicker response times and more effective problem resolution.

Sustainability Initiative

The implementation team leveraged the Triple Bottom Line (TBL) framework and the Life Cycle Assessment (LCA) to develop eco-friendly product lines. The Triple Bottom Line framework emphasizes the importance of balancing economic, social, and environmental performance. It was useful in this context for ensuring that sustainability initiatives were comprehensive and aligned with broader organizational goals. The team followed this process:

  • Assess the current environmental, social, and economic impacts of the organization's operations.
  • Set sustainability goals and targets based on TBL principles.
  • Develop and implement initiatives to reduce environmental impact, enhance social responsibility, and maintain economic viability.
  • Monitor and report on sustainability performance using TBL metrics.

Life Cycle Assessment was also utilized to evaluate the environmental impact of products from cradle to grave. This framework was useful for identifying areas where improvements could be made to reduce environmental footprint. The team followed this process:

  • Conduct a Life Cycle Inventory to gather data on the environmental impacts of each stage of the product life cycle.
  • Analyze the data to identify hotspots where significant environmental impacts occur.
  • Develop strategies to mitigate identified impacts, such as using sustainable materials and optimizing production processes.
  • Implement and monitor the effectiveness of these strategies to ensure continuous improvement.

The implementation of the Triple Bottom Line and Life Cycle Assessment frameworks resulted in the successful development of eco-friendly product lines. The organization achieved a 20% reduction in carbon footprint and enhanced its brand reputation as a sustainable manufacturer. The initiatives also led to increased customer loyalty and market share in the growing sustainable textile segment. Economic performance was maintained through cost savings from improved resource efficiency.

Market Expansion

The implementation team employed the Market Entry Strategy framework and the Resource-Based View (RBV) to facilitate market expansion into new geographical regions. The Market Entry Strategy framework provided a structured approach for evaluating and selecting the most appropriate entry modes for new markets. It was particularly useful in this context for identifying potential risks and opportunities associated with different entry strategies. The team followed this process:

  • Conduct a market analysis to identify potential target markets based on factors such as market size, growth potential, and competitive landscape.
  • Evaluate different market entry modes (e.g., joint ventures, direct investment, partnerships) based on their feasibility and alignment with organizational goals.
  • Develop a detailed market entry plan, including market research, regulatory compliance, and local partnerships.
  • Implement the chosen market entry strategy and monitor progress to ensure alignment with strategic objectives.

The Resource-Based View (RBV) was also utilized to identify and leverage the organization's unique resources and capabilities for successful market expansion. This framework was useful for ensuring that the organization capitalized on its core competencies to gain a competitive advantage in new markets. The team followed this process:

  • Identify the organization's unique resources and capabilities that could provide a competitive edge in new markets.
  • Assess the transferability and applicability of these resources and capabilities to the target markets.
  • Develop strategies to leverage these resources and capabilities to differentiate the organization from competitors.
  • Implement and monitor these strategies to ensure they contribute to market expansion success.

The implementation of the Market Entry Strategy and Resource-Based View frameworks led to the successful entry into 3 new geographical markets in Southeast Asia. The organization achieved a 10% increase in market share and diversified its revenue streams. Local partnerships and regulatory compliance efforts facilitated smooth market entry, while leveraging core competencies ensured a strong competitive position. The initiatives also enhanced the organization's ability to adapt to new market conditions and respond to emerging opportunities.

Digital Transformation

The implementation team utilized the Digital Maturity Model and the Agile Methodology to drive digital transformation within the organization. The Digital Maturity Model provided a framework for assessing the organization's current digital capabilities and identifying areas for improvement. It was particularly useful in this context for developing a roadmap for digital transformation. The team followed this process:

  • Conduct a digital maturity assessment to evaluate the organization's current digital capabilities across various dimensions (e.g., technology, processes, culture).
  • Identify gaps and areas for improvement based on the assessment results.
  • Develop a digital transformation roadmap that outlines key initiatives and milestones for achieving higher digital maturity.
  • Implement the roadmap and monitor progress to ensure alignment with strategic objectives.

Agile Methodology was also employed to facilitate the implementation of digital initiatives. This framework was useful for ensuring that digital transformation efforts were flexible and responsive to changing business needs. The team followed this process:

  • Form cross-functional Agile teams to work on digital transformation initiatives.
  • Develop and prioritize a backlog of digital initiatives based on business value and impact.
  • Implement initiatives in iterative sprints, with regular reviews and adjustments based on feedback.
  • Foster a culture of continuous improvement and collaboration to support ongoing digital transformation efforts.

The implementation of the Digital Maturity Model and Agile Methodology resulted in significant advancements in the organization's digital capabilities. The organization achieved a 25% improvement in data analytics and decision-making capabilities, leading to enhanced operational insights and efficiency. The iterative approach of Agile teams ensured that digital initiatives were effectively prioritized and executed, resulting in quicker time-to-market and increased flexibility. The digital transformation efforts also fostered a culture of innovation and continuous improvement, positioning the organization for sustained success in the digital age.

Lean Manufacturing

The implementation team leveraged the Kaizen and Just-In-Time (JIT) frameworks to implement lean manufacturing principles. Kaizen, a Japanese term meaning "continuous improvement," focuses on making small, incremental changes to improve efficiency and quality. It was particularly useful in this context for fostering a culture of continuous improvement and employee engagement. The team followed this process:

  • Conduct Kaizen workshops to identify and implement small, incremental improvements in the production process.
  • Encourage employee participation and feedback to identify areas for improvement.
  • Implement standardized work procedures to ensure consistency and reduce variability.
  • Monitor and measure the impact of Kaizen initiatives to ensure continuous improvement.

Just-In-Time (JIT) was also employed to reduce waste and improve efficiency by producing only what is needed, when it is needed. This framework was useful for minimizing inventory costs and reducing lead times. The team followed this process:

  • Implement pull-based production systems to produce items based on actual demand rather than forecasts.
  • Establish strong relationships with suppliers to ensure timely delivery of raw materials.
  • Optimize production schedules to minimize work-in-progress and finished goods inventory.
  • Monitor and adjust production processes to ensure alignment with JIT principles.

The implementation of Kaizen and Just-In-Time frameworks resulted in a 20% increase in production efficiency and a significant reduction in waste. The organization achieved faster production cycles and improved product quality, leading to higher customer satisfaction. Employee engagement and participation in continuous improvement initiatives fostered a culture of innovation and accountability. The reduction in inventory costs and lead times also contributed to improved financial performance and operational agility.

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Key Findings and Results

Here is a summary of the key results of this case study:

  • Reduced production costs by 15% through the integration of advanced manufacturing technologies and lean practices.
  • Increased production efficiency by 25% as a result of automation and process optimization.
  • Achieved a 30% improvement in IT service management efficiency following the adoption of the ITIL framework.
  • Expanded market share by 10% through successful entry into three new geographical markets in Southeast Asia.
  • Developed eco-friendly product lines, resulting in a 20% reduction in the organization's carbon footprint.
  • Enhanced digital capabilities by 25%, improving data analytics and decision-making processes.
  • Fostered a culture of continuous improvement, leading to higher employee engagement and innovation.

The overall results of the initiative indicate significant strides in operational efficiency, cost reduction, and market expansion. The 15% reduction in production costs and 25% increase in production efficiency are particularly noteworthy, demonstrating the effectiveness of integrating advanced manufacturing technologies and lean practices. The 30% improvement in IT service management efficiency highlights the successful adoption of the ITIL framework, aligning IT services more closely with business needs. However, the initiative faced challenges, such as the high initial capital expenditure required for technology investments and the resistance to change among some employees. The market expansion efforts were successful, but the organization could have benefited from more robust local partnerships to accelerate market penetration. Additionally, while the digital transformation efforts improved data analytics capabilities, the pace of change could have been faster with a more aggressive implementation of Agile methodologies. Alternative strategies, such as phased technology rollouts and enhanced change management programs, could have mitigated some of these challenges and further optimized outcomes.

For the next steps, it is recommended to continue investing in employee training and development to sustain the culture of continuous improvement and innovation. Further, the organization should explore additional automation opportunities and advanced technologies to maintain competitive advantage. Strengthening local partnerships and enhancing market research efforts will be crucial for deeper market penetration and expansion. Additionally, accelerating the digital transformation journey by adopting more agile practices and integrating advanced data analytics tools will be essential for maintaining operational agility and responsiveness to market changes. Finally, ongoing monitoring and adjustment of sustainability initiatives will ensure the organization continues to meet its environmental and social goals while maintaining economic viability.

Source: Textile Tech Transformation: Revolutionizing Production Efficiency in Mid-size Textile Manufacturing, Flevy Management Insights, 2024

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