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DOCUMENT DESCRIPTION

Customer loyalty is all about attracting the right customer, getting them to buy, buy often, buy in higher quantities and bring you even more customers. However, that focus is not how you build customer loyalty. You build loyalty by:
- Keeping touch with customers using email marketing, thank you cards and more.
- Treating your team well so they treat your customers well.
- Showing that you care and remembering what they like and don't like.
- Rewarding them for choosing you over your competitors.
- Truly giving a damn about them and figuring out how to make them more success, happy and joyful.

This presentation provides an overview of customer loyalty and shows how the concepts and various supporting tools can be applied to maximize value from a company's customer base. It is an excellent tool for senior corporate managers, marketing professionals and business consultants to develop effective customer strategies.

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Customer Loyalty

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This business document is categorized under the function(s):

Organization, Change, & HR Strategy, Marketing, & Sales

It applies to All Industries

File Type: PowerPoint (ppt)

File Size: 1.3 MB

Number of Slides: 89 (includes cover, transition slides)

Related Topic(s): Customer Experience Customer Loyalty

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Initial upload date (first version): Apr 27, 2014

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