ISO 10002:2018, the renowned Guidelines for Complaints Handling developed by the International Organization for Standardization (ISO), empowers organizations to excel in customer satisfaction through an efficient and effective complaints-handling process. This document provides comprehensive guidance to plan, design, develop, operate, maintain, and continuously improve the complaints-handling process for all types of commercial or non-commercial activities, including electronic commerce.
The value of ISO 10002:2018 extends to both organizations and their stakeholders, including customers and complainants. By leveraging the information obtained through the complaints-handling process, organizations can drive significant improvements in products, services, and processes. Properly handled complaints lead to enhanced organizational reputation, regardless of size, location, or sector, making it a valuable asset in the global marketplace.
An effective and efficient complaints-handling process directly impacts customer satisfaction. By encouraging customer feedback, including complaints, organizations can seize opportunities to enhance customer loyalty, approval, and competitiveness in both domestic and international markets.
The implementation of ISO 10002:2018 empowers organizations to achieve several key objectives:
• Provide complainants with access to an open and responsive complaints-handling process.
• Resolve complaints consistently, systematically, and responsively to satisfy both the complainant and the organization.
• Identify trends and eliminate root causes of complaints, leading to improved operations and processes.
• Cultivate a customer-focused approach, encouraging personnel to enhance their customer service skills.
• Establish a basis for continuous review, analysis, and process improvements.
ISO 10002:2018 complements other ISO management systems, such as ISO 9001, to create a cohesive approach to quality and customer satisfaction. By integrating ISO 10002 with existing systems, organizations can streamline their objectives and optimize process efficiency.
This document provides comprehensive guidelines for the process of complaints handling related to products and services within an organization. It encompasses planning, design, development, operation, maintenance, and improvement. The described complaints-handling process is suitable for use as one of the processes of an overall quality management system.
This ISO 10002 Awareness PPT presentation equips organizations and individuals such as customer-facing employees, customer service teams and quality managers with essential knowledge on customer satisfaction, complaints-handling, and ISO 10002's principles. Gain an in-depth overview of ISO 10002's contents, understand its significance in revolutionizing customer relations, and gather practical tips for successful implementation.
LEARNING OBJECTIVES
1. Acquire knowledge on customer satisfaction and complaints-handling.
2. Gain an overview of the ISO 10002 standard and its contents.
3. Gather practical tips on how to get started with ISO 10002.
CONTENTS
1. Introduction to Customer Satisfaction
• What is Customer Satisfaction?
• ISO 10002 Definition of Customer Satisfaction
• Importance of Customer Satisfaction
• The Customer Experience Journey
• Measuring Customer Satisfaction
• Factors Affecting Customer Satisfaction
• ISO 10002 Definition of Complaint
• The ROI of Customer Satisfaction
• Strategies to Improve Customer Satisfaction
• Building a Customer-centric Culture
2. Overview of ISO 10002
• ISO in Brief
• What are Standards?
• What Standards are Not
• Why are Standards Important?
• Introduction to ISO 10002
• What is ISO 10002?
• Purpose of ISO 10002
• Key Benefits of ISO 10002
• Who can Benefit from ISO 10002?
• Emphasis on Process Approach
• Risk-based Management
• ISO 10002 Relationship with ISO 9001 and ISO 9004
• ISO 10002 Relationship with ISO 10001, ISO 10003 and ISO 10004
• ISO 10002 can be Used with other ISO Management Systems in Different Industries
• Is ISO 10002 a Certification Model?
3. Contents of ISO 10002
• Table of Contents of ISO 10002
• The Plan-Do-Check-Act (PDCA) Process Model
• ISO 10002:2018 Key Clause Structure (4-8)
• Clause 4 – Guiding Principles
• Clause 5 – Complaints Handling Framework
• Clause 6 – Planning, Design and Development
• Clause 7 – Operation of Complaints-handling Process
• Clause 8 – Maintenance and Improvement
• Complaints-handling Flowchart
• The PDCA Cycle is the Engine of Continuous Improvement
• Continual Improvement
4. Getting Started with ISO 10002
• Getting Started with ISO 10002
• Phase 1 – Preparation
• Phase 2 – Planning and Design
• Phase 3 – Implementation
• Phase 4 – Monitoring and Improvement
• Critical Success Factors
• Conclusion
This presentation dives deep into the ISO 10002 standard, covering its definition, purpose, and key benefits. It also provides a detailed walkthrough of the Plan-Do-Check-Act (PDCA) process model, guiding principles, and critical success factors for effective implementation.
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Executive Summary
The ISO 10002:2018 Complaints Handling Awareness Training presentation equips organizations with essential knowledge and practical strategies for effective complaints management. Developed by an experienced ISO Management System Lead Auditor, this training is designed to enhance customer satisfaction through a structured approach to handling complaints. Participants will learn to implement the ISO 10002 standard, which provides comprehensive guidelines for planning, designing, and improving complaints handling processes. This presentation serves as a valuable resource for organizations aiming to foster a customer-centric culture and improve their complaint resolution capabilities.
Who This Is For and When to Use
• Customer Service Managers responsible for complaint resolution and customer satisfaction
• Quality Assurance Teams focused on improving service delivery and process efficiency
• Executives and Leaders aiming to enhance organizational reputation through effective complaint handling
• Training and Development Professionals tasked with implementing ISO standards within their organizations
Best-fit moments to use this deck:
• During onboarding sessions for new customer service representatives
• As part of ongoing training programs for quality management teams
• When initiating a new complaints handling process or revising existing protocols
• In workshops aimed at fostering a customer-centric culture within the organization
Learning Objectives
• Define customer satisfaction and its importance in business success
• Understand the ISO 10002 standard and its framework for complaints handling
• Identify key components of an effective complaints handling process
• Develop strategies to enhance customer satisfaction through effective complaint resolution
• Implement a structured approach to measuring and analyzing customer feedback
• Foster a culture of continuous improvement in complaints management
Table of Contents
• Introduction to Customer Satisfaction (page 1)
• Overview of ISO 10002 (page 2)
• Contents of ISO 10002 (page 3)
• Getting Started with ISO 10002 (page 4)
Primary Topics Covered
• Customer Satisfaction - Understanding customer satisfaction as a vital concept for building strong relationships and achieving business success.
• ISO 10002 Overview - An introduction to the ISO 10002:2018 standard, focusing on guidelines for effective complaints handling in organizations.
• Complaints Handling Framework - A structured framework that outlines the essential components of an effective complaints handling process.
• Planning and Design - Guidelines for planning, designing, and developing a customer-focused complaints handling process.
• Implementation and Monitoring - Strategies for implementing the complaints handling process and monitoring its effectiveness.
• Continuous Improvement - Emphasizing the importance of continual improvement in complaints management to enhance customer satisfaction.
Deliverables, Templates, and Tools
• Complaints Handling Policy template to align with ISO 10002 principles
• Gap Analysis tool for assessing current complaints handling processes
• Training materials for staff on effective complaint resolution techniques
• Customer feedback collection forms to measure satisfaction levels
• Continuous Improvement action plan template for ongoing enhancements
Slide Highlights
• Overview of customer satisfaction and its impact on business success
• Detailed explanation of the ISO 10002 standard and its significance
• Framework for effective complaints handling, including key principles and processes
• Flowchart illustrating the complaints handling process from receipt to resolution
• Strategies for fostering a customer-centric culture within the organization
Potential Workshop Agenda
Introduction to Customer Satisfaction (30 minutes)
• Discuss the importance of customer satisfaction
• Explore the customer experience journey
ISO 10002 Overview (45 minutes)
• Review the ISO 10002 standard and its key components
• Discuss the benefits of implementing ISO 10002
Complaints Handling Framework (60 minutes)
• Outline the complaints handling process
• Identify roles and responsibilities in complaints management
Implementation Strategies (45 minutes)
• Develop a complaints handling policy
• Plan for training and resource allocation
Customization Guidance
• Tailor the complaints handling policy to reflect organizational values and customer needs
• Adjust training materials to align with specific industry requirements
• Incorporate relevant case studies or examples from the organization’s experience
• Modify feedback collection methods to suit the organization’s customer base
Secondary Topics Covered
• Importance of customer feedback in enhancing satisfaction
• Role of leadership in fostering a customer-centric culture
• Techniques for measuring and analyzing customer complaints
• Strategies for effective communication during the complaints handling processDocument FAQ
What is ISO 10002?
ISO 10002:2018 is an international standard that provides guidelines for organizations to effectively manage complaints, enhancing customer satisfaction and improving processes.
Who can benefit from ISO 10002?
Organizations of all types and sizes, including customer service teams, quality managers, and executives, can leverage the guidelines provided by ISO 10002 to improve their complaints handling processes.
How does ISO 10002 improve customer satisfaction?
By establishing a structured complaints handling process, ISO 10002 helps organizations resolve complaints promptly, leading to increased customer satisfaction and loyalty.
Is ISO 10002 a certification standard?
No, ISO 10002 provides guidelines rather than requirements and is not a certification model. Organizations can use its principles to enhance their complaints management within their overall quality management systems.
What are the key components of an effective complaints handling process?
An effective process includes clear communication channels, prompt receipt and acknowledgment of complaints, thorough investigation, and transparent communication of outcomes.
How can organizations measure the effectiveness of their complaints handling?
Organizations can measure effectiveness through customer feedback, tracking resolution times, and analyzing complaint data to identify trends and areas for improvement.
What role does leadership play in implementing ISO 10002?
Top management commitment is crucial for providing the necessary resources and fostering a culture that prioritizes customer satisfaction and effective complaint resolution.
How can organizations ensure continuous improvement in complaints handling?
By regularly analyzing complaint data, seeking customer feedback, and conducting management reviews, organizations can identify opportunities for enhancement and implement corrective actions.
Glossary
• Customer Satisfaction - Measurement of how contented customers are with a product, service, or overall experience.
• ISO 10002 - International standard providing guidelines for complaints handling in organizations.
• Complaints Handling - Process of receiving, investigating, and resolving customer complaints.
• Continuous Improvement - Ongoing effort to enhance products, services, or processes based on feedback and performance data.
• Gap Analysis - Assessment tool used to identify discrepancies between current practices and desired standards.
• Customer-Centric Culture - Organizational culture that prioritizes customer needs and feedback in decision-making processes.
• Feedback Collection - Methods used to gather customer opinions and experiences regarding products or services.
• Training Materials - Resources designed to educate employees on best practices in customer service and complaints handling.
• Policy Development - Process of creating formal guidelines to govern organizational practices.
• Monitoring and Evaluation - Systematic assessment of processes to ensure compliance and effectiveness.
• Stakeholder Engagement - Involvement of all relevant parties in the complaints handling process to ensure transparency and accountability.
• Complaint Resolution - Steps taken to address and resolve customer complaints effectively.
• Performance Metrics - Standards used to measure the success of complaints handling processes.
• Leadership Commitment - Support from top management to prioritize and invest in effective complaints handling.
• Process Framework - Structured approach outlining the steps and responsibilities in managing complaints.
• Training and Development - Programs designed to enhance employee skills and knowledge in customer service.
• Communication Channels - Methods used to facilitate interaction between customers and the organization regarding complaints.
• Root Cause Analysis - Technique used to identify the underlying reasons for complaints and issues.
• Customer Loyalty - Ongoing commitment of customers to repurchase or continue using a brand's products or services.
• Service Excellence - Commitment to delivering high-quality service that meets or exceeds customer expectations.
Source: Best Practices in Customer Satisfaction, Complaint Management PowerPoint Slides: ISO 10002:2018 (Complaints-handling) Awareness Training PowerPoint (PPTX) Presentation Slide Deck, Operational Excellence Consulting
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