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PEST (Political, Economic, Social, and Technological) analysis is a framework evaluating macro-environmental factors used in the environmental scanning component of strategic management. The PEST analysis framework has become increasingly popular and relevant as the first decade of the 21st century have given rise to green business and environmental concerns from the public.

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PEST Analysis

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File Type: PowerPoint (ppt)

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Number of Slides: 11 (includes cover, transition slides)

Related Topic(s): Environmental Analysis PEST

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Initial upload date (first version): Jun 11, 2013

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