PEST Analysis (PowerPoint PPT)

PEST (Political, Economic, Social, and Technological) analysis is a framework evaluating macro-environmental factors used in the environmental scanning component of strategic management. The PEST analysis framework has become increasingly popular and relevant as the first decade of the 21st century have given rise to green business and environmental concerns from the public.

This PEST Analysis document offers a comprehensive approach to understanding macro-environmental trends that impact all industry players. The framework is meticulously designed to identify and analyze the political, economic, social, and technological factors that shape the competitive landscape. By leveraging this analysis, executives can pinpoint potential threats and opportunities, ensuring strategic decisions are grounded in robust environmental insights.

The document includes a detailed section on data collection, emphasizing the identification of potential economic influences. Key market trends such as size and growth rate, cyclicality, seasonality, and segmentation are thoroughly examined. The analysis also covers critical factors like customer needs, availability of substitutes, and barriers to entry and exit, providing a holistic view of the market dynamics.

A Trend Summary Matrix Template is provided to facilitate the presentation of trend quantification results. This tool helps in categorizing key market trends, evidence of observations, implications, strategic hypotheses, and competitive advantages gained. It serves as an effective method for summarizing and communicating the strategic implications of identified trends, enabling executives to make informed, data-driven decisions.