Flevy Management Insights Case Study
Revenue Streamlining in Specialty Chemicals
     Mark Bridges    |    80/20 Rule


Fortune 500 companies typically bring on global consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture, or boutique consulting firms specializing in 80/20 Rule to thoroughly analyze their unique business challenges and competitive situations. These firms provide strategic recommendations based on consulting frameworks, subject matter expertise, benchmark data, KPIs, best practices, and other tools developed from past client work. We followed this management consulting approach for this case study.

TLDR The organization faced challenges in aligning its product mix and customer focus with the 80/20 Rule, leading to inefficiencies and suboptimal profitability. By streamlining operations and prioritizing high-value products and customers, the company achieved a 15% increase in profit margins and a 20% gain in operational efficiency, highlighting the importance of strategic focus and cross-functional collaboration.

Reading time: 7 minutes

Consider this scenario: The organization is a global specialty chemicals manufacturer with a diverse product portfolio.

It has observed that a small fraction of its products and customers are contributing to a disproportionately large percentage of revenue and profit, indicating a potential misalignment with the 80/20 Rule. The organization seeks to optimize its product mix and customer focus to drive profitability and efficiency.



Upon reviewing the organization's situation, a couple of hypotheses emerge. Firstly, there might be a suboptimal allocation of resources, with too much focus on low-margin products and customers. Secondly, the organization’s product complexity could be driving up costs significantly, diluting the benefits of high-margin products.

Strategic Analysis and Execution Methodology

The organization can benefit from a structured 5-phase approach to realign its business according to the 80/20 Rule . This proven methodology, akin to those followed by leading consulting firms, can help the organization to capitalize on its most profitable segments while reducing waste and inefficiency.

  1. Diagnostic Assessment: Perform a comprehensive analysis of the current product and customer portfolio. Identify high-margin products and key customers that align with the 80/20 Rule . The key questions include: Which products and customers are most profitable? What are the resource allocation patterns?
  2. Strategic Redefinition: Based on the assessment, redefine the strategic focus to prioritize high-value products and customers. This phase involves portfolio rationalization and customer segmentation strategies.
  3. Operational Realignment: Adjust operations to support the new strategic focus. This includes supply chain optimization, production realignment, and go-to-market strategy refinement.
  4. Change Management & Culture Shift: Develop a change management plan to align the organization with the new focus, addressing potential resistance and fostering a culture of continuous improvement.
  5. Performance Monitoring: Establish metrics and monitoring systems to track the impact of changes and ensure ongoing alignment with the 80/20 Rule .

For effective implementation, take a look at these 80/20 Rule best practices:

Pareto Chart (18-slide PowerPoint deck and supporting Excel workbook)
Pareto Analysis Template (Excel workbook)
Pareto Chart - Learn to Draw (8-slide PowerPoint deck)
Understanding the Pareto Principle (80/20 Rule) (12-page Word document)
80/20 Rule Template (Pareto) (Excel workbook)
View additional 80/20 Rule best practices

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

80/20 Rule Implementation Challenges & Considerations

Executives might question the practicality of narrowing the organization's focus. It's essential to communicate that prioritizing high-value segments does not mean neglecting others, but rather optimizing resource allocation to serve all customers more effectively. Another consideration is the market response to product portfolio changes, which should be managed through strategic customer communications and value proposition enhancements. Lastly, the cultural shift towards an 80/20 mindset is crucial for sustaining long-term benefits.

Post-implementation, the organization can expect to see increased profit margins, a more streamlined product line, and improved customer satisfaction. By focusing on the most profitable segments, the organization can achieve cost savings through reduced complexity and enhanced operational efficiency.

Implementation challenges include resistance to change, potential customer attrition during the transition, and the need for robust data analytics to guide decision-making. Each challenge requires careful planning and stakeholder management to mitigate.

80/20 Rule KPIs

KPIS are crucial throughout the implementation process. They provide quantifiable checkpoints to validate the alignment of operational activities with our strategic goals, ensuring that execution is not just activity-driven, but results-oriented. Further, these KPIs act as early indicators of progress or deviation, enabling agile decision-making and course correction if needed.


Efficiency is doing better what is already being done.
     – Peter Drucker

  • Profit Margin Improvement: Tracks the increase in margins post-implementation.
  • Customer Retention Rate: Measures customer retention as the organization refocuses its product and service offerings.
  • Operational Efficiency Gains: Monitors improvements in operational processes as a result of the streamlined focus.

For more KPIs, take a look at the Flevy KPI Library, one of the most comprehensive databases of KPIs available. Having a centralized library of KPIs saves you significant time and effort in researching and developing metrics, allowing you to focus more on analysis, implementation of strategies, and other more value-added activities.

Learn more about Flevy KPI Library KPI Management Performance Management Balanced Scorecard

Implementation Insights

During implementation, it became evident that cross-functional collaboration is key to aligning operations with the 80/20 focus . For instance, the sales and production teams need to work closely to ensure customer demands are met without creating excess inventory. According to McKinsey, companies that optimize cross-functional workflows can see productivity improvements of up to 30%.

80/20 Rule Deliverables

  • 80/20 Analysis Report (PowerPoint)
  • Strategic Focus Plan (PowerPoint)
  • Operational Realignment Roadmap (Excel)
  • Change Management Guidelines (Word)
  • Performance Dashboard Template (Excel)

Explore more 80/20 Rule deliverables

80/20 Rule Best Practices

To improve the effectiveness of implementation, we can leverage best practice documents in 80/20 Rule. These resources below were developed by management consulting firms and 80/20 Rule subject matter experts.

Resource Allocation During Strategic Redefinition

During the strategic redefinition phase, ensuring optimal resource allocation is critical. Resources must be reallocated from low-margin products and customers to those identified as high-value. This requires a detailed analysis of the current resource distribution and a clear understanding of the potential return on investment from the reallocated resources. According to Bain & Company, companies that realign their resource distribution to focus on key growth areas can see up to three times the return on capital.

It is essential to have a robust framework for assessing the value of different segments and to use this framework to guide decision-making. This may involve discontinuing certain products or services that do not contribute significantly to the bottom line, while simultaneously scaling up those that do. Effective communication with stakeholders is crucial to manage expectations and explain the rationale behind these changes.

Customer Retention with Portfolio Rationalization

Portfolio rationalization might raise concerns about losing customers who are attached to less profitable products. However, the key is not to eliminate choices but to enhance focus on products that drive the most value. By using data analytics, the company can understand customer buying patterns and preferences, ensuring that the products and services that are most valued by customers are retained and even improved upon. A study by Accenture reveals that 91% of customers are more likely to shop with brands that provide relevant offers and recommendations, underscoring the importance of data-driven decision-making in product offerings.

Furthermore, maintaining open communication channels with customers throughout the transition process helps in managing expectations and mitigating any potential dissatisfaction. The organization can also explore alternative strategies such as partnerships or spin-offs for less profitable lines, thus preserving customer relationships while aligning the company’s core focus with the 80/20 Rule .

Ensuring Cross-Functional Collaboration

To achieve the benefits of the 80/20 Rule , cross-functional collaboration is imperative. This collaboration ensures that the strategic focus is well-integrated across all departments, from sales and marketing to operations and finance. BCG reports that companies with highly integrated teams can accelerate their growth by leveraging diverse expertise and aligning goals across functions.

Instituting cross-functional teams and regular communication forums can facilitate this integration. Leaders should establish clear objectives and KPIs that are shared across departments, promoting a culture of shared accountability. Regular progress reviews and cross-functional workshops can help to maintain alignment and foster an environment where collaborative problem-solving is the norm.

Change Management and Cultural Shift

Change management is a critical component of this strategic shift, as it addresses the human elements of change. According to McKinsey, 70% of change programs fail to achieve their goals, largely due to employee resistance and lack of management support. Therefore, a structured change management approach, which includes clear communication, leadership alignment, and employee engagement, is vital.

A cultural shift towards embracing the 80/20 Rule requires employees at all levels to understand and buy into the value of focusing on high-impact activities. This can be achieved through training programs, leadership role modeling, and incentives that reward 80/20 thinking . By creating a culture that values strategic focus and efficiency, the organization can sustain the changes and continue to reap the benefits of the 80/20 Rule over the long term.

80/20 Rule Case Studies

Here are additional case studies related to 80/20 Rule.

Inventory Management Enhancement for Retail Chain in Competitive Market

Scenario: An established retail chain specializes in consumer electronics and faces a challenge in inventory management.

Read Full Case Study

Revenue Streamlining for D2C Apparel Brand in Competitive Market

Scenario: A direct-to-consumer (D2C) apparel company is grappling with profitability despite a robust increase in sales.

Read Full Case Study

Telecom Revenue Growth Strategy for 5G Market Expansion

Scenario: A telecommunications company is facing a challenge in leveraging the Pareto Principle to maximize profitability in the competitive 5G market.

Read Full Case Study

Inventory Rationalization in Industrial Equipment

Scenario: The organization is a multinational industrial equipment provider that has identified inconsistencies in inventory turnover rates.

Read Full Case Study

Revenue Streamlining for Life Sciences Firm in Precision Medicine

Scenario: A life sciences firm specializing in precision medicine is grappling with disproportionate costs relative to revenue.

Read Full Case Study

Revenue Optimization for D2C Cosmetics Brand in North America

Scenario: The organization in question operates within the direct-to-consumer cosmetics industry in North America.

Read Full Case Study


Explore additional related case studies

Additional Resources Relevant to 80/20 Rule

Here are additional best practices relevant to 80/20 Rule from the Flevy Marketplace.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Key Findings and Results

Here is a summary of the key results of this case study:

  • Profit margins increased by 15% post-implementation, aligning with the strategic focus on high-value products and customers.
  • Customer retention rates improved by 5%, despite portfolio rationalization, due to enhanced focus on key segments.
  • Operational efficiency gains of 20% were achieved through streamlined production and supply chain processes.
  • Product complexity was reduced by 30%, leading to significant cost savings and improved operational agility.
  • Cross-functional collaboration improved, resulting in a 25% increase in productivity across sales and production teams.

The initiative to realign the business according to the 80/20 Rule has been markedly successful. The significant increase in profit margins and operational efficiency, alongside improved customer retention rates, underscores the effectiveness of focusing on high-value products and customers. The reduction in product complexity not only resulted in cost savings but also enhanced the organization's agility, enabling it to respond more effectively to market demands. The improved cross-functional collaboration further contributed to these positive outcomes, as highlighted by the 25% productivity increase among sales and production teams. However, the success could have been even more pronounced with earlier and more aggressive investments in data analytics and digital transformation tools to better predict customer preferences and optimize the product mix. Additionally, a more proactive approach to change management might have mitigated resistance and accelerated the cultural shift towards the 80/20 mindset.

For next steps, it is recommended that the organization continues to refine its product and customer focus, leveraging advanced analytics to gain deeper insights into market trends and customer needs. Further investment in digital tools and technologies should be considered to enhance operational efficiency and customer engagement. Additionally, building on the successful cross-functional collaboration, the organization should explore the establishment of permanent cross-disciplinary teams to foster innovation and agility. Finally, reinforcing the cultural shift towards the 80/20 Rule through ongoing training and development, as well as revisiting incentive structures to align with strategic priorities, will be crucial for sustaining long-term success.


 
Mark Bridges, Chicago

Strategy & Operations, Management Consulting

The development of this case study was overseen by Mark Bridges. Mark is a Senior Director of Strategy at Flevy. Prior to Flevy, Mark worked as an Associate at McKinsey & Co. and holds an MBA from the Booth School of Business at the University of Chicago.

To cite this article, please use:

Source: Profitability Enhancement for Professional Services Firm via 80/20 Analysis, Flevy Management Insights, Mark Bridges, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials




Additional Flevy Management Insights

Customer Engagement Strategy for D2C Fitness Apparel Brand

Scenario: A direct-to-consumer (D2C) fitness apparel brand is facing significant Organizational Change as it struggles to maintain customer loyalty in a highly saturated market.

Read Full Case Study

Organizational Change Initiative in Semiconductor Industry

Scenario: A semiconductor company is facing challenges in adapting to rapid technological shifts and increasing global competition.

Read Full Case Study

Direct-to-Consumer Growth Strategy for Boutique Coffee Brand

Scenario: A boutique coffee brand specializing in direct-to-consumer (D2C) sales faces significant organizational change as it seeks to scale operations nationally.

Read Full Case Study

Balanced Scorecard Implementation for Professional Services Firm

Scenario: A professional services firm specializing in financial advisory has noted misalignment between its strategic objectives and performance management systems.

Read Full Case Study

Porter's Five Forces Analysis for Entertainment Firm in Digital Streaming

Scenario: The entertainment company, specializing in digital streaming, faces competitive pressures in an increasingly saturated market.

Read Full Case Study

Sustainable Fishing Strategy for Aquaculture Enterprises in Asia-Pacific

Scenario: A leading aquaculture enterprise in the Asia-Pacific region is at a crucial juncture, needing to navigate through a comprehensive change management process.

Read Full Case Study

Risk Management Transformation for a Regional Transportation Company Facing Growing Operational Risks

Scenario: A regional transportation company implemented a strategic Risk Management framework to address escalating operational challenges.

Read Full Case Study

Organizational Change Initiative in Luxury Retail

Scenario: A luxury retail firm is grappling with the challenges of digital transformation and the evolving demands of a global customer base.

Read Full Case Study

Cloud-Based Analytics Strategy for Data Processing Firms in Healthcare

Scenario: A leading firm in the data processing industry focusing on healthcare analytics is facing significant challenges due to rapid technological changes and evolving market needs, necessitating a comprehensive change management strategy.

Read Full Case Study

Global Expansion Strategy for SMB Robotics Manufacturer

Scenario: The organization, a small to medium-sized robotics manufacturer, is at a critical juncture requiring effective Change Management to navigate its expansion into global markets.

Read Full Case Study

Digital Transformation Strategy for Independent Bookstore Chain

Scenario: The organization is a well-established Independent Bookstore Chain with a strong community presence but is facing significant strategic challenges due to the digital revolution in the book industry.

Read Full Case Study

Global Market Penetration Strategy for Luxury Cosmetics Brand

Scenario: A high-end cosmetics company is facing stagnation in its core markets and sees an urgent need to innovate its service design to stay competitive.

Read Full Case Study

Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.