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Why should you buy Breakout Sales Growth (ak; BSG)?
"Because BSG is a best practice strategy designed to consistently achieve revenue goals, that's why! And… Breakout Sales Growth has just been updated to reflect marketplace changes, I think you will like it," Howard Highsmith, CMC Emeritus, President.
Expect the Level of Competition is going to increase in the near term. Why? Because, as the technology playing field has matured, the marketplace will tend to eliminate sales organizations that don't have their act together. Remember these words: Don't Tell, Listen, these organizations are called Laggards and, on average, they are only achieving 25-35% of their stated revenue goals.
The Technology Industry:
There is a tried-and-true expression that is an excellent metaphor for describing the lifecycle of the technology industry; "a rising tide lifts all boats." This metaphor also serves as a advanced statement, already mentioned, that signals the technology industry has reached maturity and technology sales organizations critically must re-evaluate their revenue generation strategies.
Breakout Sales Growth is a foundational strategy to build a sales organization that:
1) sustains revenue, and goal attainment, period-over-period, and
2) is rooted in best-in-class practices
You should know, I estimate, only about one-in-fifteen of sales organizations are operating in the elite, best-in-class category. What do they do that is different? They achieve their revenue goals, not by accident, but by practice.
What You Will Learn About (in random order):
• Goal Setting
• The Big Picture
• Goal Alignment
• Strategy Planning
• Goal Attainment
• Vision & Leadership
• Sales Activity
• Core Values & Ethics
• Analytics
• What's Your Endgame?
• Strategic Thinking
• Words to Consider
• IBM, Access to Information
• IBM, Competitive Advantage
• Marketing & Sales Model
• Why Do Salespeople Fail?
• CSO Insights Study, Performance
• Creating Competitive Advantage
• Analytics Creates Intelligence
• Predicting the Future
• What's Your UVP?
• Analytics, KPIs & KFIs
• Deal Planning
• Buyer-Seller Relationships
• Marketing & Sales Facts
• Silver Bullet Book Excerpt
• Managing the Process
• About Howard Highsmith, "What others say"
• Deliberate Practice
• Organizational Purpose
• The Sales Funnel Concept
• Mapping the Process
• BSG Workflow Notes
• Sales Pipeline Mapping
My approach to creating an aggressive growth strategy is based on four principles:
Be Best-in-Class.
Carefully match the best people for the job, especially the Hunters and to a lesser degree, the Farmers.
Establish shared accountability for producing results.
Build a process-based framework model that will sustain sales results and growth year over year and manage it closely.
So, if you're going to go to the trouble of transforming the ways you're currently approaching the market, sustaining sales results ought to be the endgame.
Breakout Sales Growth provides a comprehensive framework for aligning sales activities with strategic goals. It emphasizes the importance of deliberate practice and analytics to drive sustained revenue growth.
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Source: Best Practices in Sales, Growth Strategy, Breakout Strategy PowerPoint Slides: Breakout Sales Growth Methodology PowerPoint (PPTX) Presentation, Howard Highsmith, CMC Emeritus
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