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DESCRIPTION
Identifying the main stakeholders and their level of influence can be vital to the success of your project. Stakeholder analysis involves recognizing individuals and groups with the power to either sway or make a key decision.
Mapping can be used to get a deeper understanding of the position and motive of each stakeholder involved in the decision making process. Use the Stakeholder Analysis Matrix to identify key stakeholders, evaluate their interest, power, support level and flexibility. Automatically generate a Decision Support Quotient, and view the Stakeholder Analysis Map that graphically represents each stakeholder?s position.
Here is an action plan for this tool:
1. Prepare a Stakeholder Analysis ? Use this Stakeholder Analysis Matrix to assess the influence and buy in of key stakeholders.
2. Identify Risks & Threats ? Examine your Stakeholder Analysis Map to determine which stakeholders could be a threat to project success.
3. Develop Action Items ? based on your analysis, develop action items and key success factors for each stakeholder and follow up to monitor progress.
4. Update your Matrix ? when new information related to interest, power, support level, and flexibility is learned, update your stakeholder matrix/map.
5. Communicate with Project Team ? share your results on a weekly basis.
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Source: Best Practices in Stakeholder Management Excel: Stakeholder Analysis Matrix Excel (XLS) Spreadsheet, Demand Metric
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ABOUT THE AUTHOR
Additional documents from author: 25
Demand Metric is a global marketing research & advisory firm. We specialize in Corporate Marketing tools and templates, mostly built in MS Excel.
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