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Financial planning is important, especially for commission-based business models such as a brokerage firm. There will be some expected amount of home sales that happen, and based on that volume, the firm makes a certain percentage.
Agents keep some of the commissions and the firm keeps some of the commissions. The buy/sell side have to share as well. If you don't have a clean handle on what you think the brokerage can do in volume, it will be hard to figure out what kind of expenses and scaling is possible.
This financial model was built for startup founders looking to operate a real estate brokerage. This requires special licenses and other legal hoops, but beyond all of that you need to think about the structure and strategy of the brokerage. Mainly what kind of commissions splits are going to agents, how many agents of various calibers do you want in the firm, and what kind of deals you plan to focus on.
Having a spreadsheet like this makes the strategic financial planning easier. You can test various kinds of configurations by altering the assumptions over a 10 year period for average deal size, deals per month / growth, expected commission rates for buy / sell side deals (how many deals are buy or sell side) and the agent share of commission you plan to offer.
There are modules to define expected fixed costs over time as well as variable costs based on agent counts and average cost per agent per month (paying for things like marketing / software).
Having a financial plan makes it harder to run into financial brick walls that you were not expecting.
Final Output Reports:
• Monthly and Annual Financial Statements
• Monthly and Annual pro forma detail
• IRR, NPV, DCF Analysis
• Option for investor funding / distributions
• Cap Table
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Source: Best Practices in Integrated Financial Model, Real Estate Excel: Real Estate Brokerage Feasibility Model Excel (XLSX) Spreadsheet, Jason Varner | SmartHelping
ABOUT THE AUTHOR: JASON VARNER | SMARTHELPING
I graduated in 2011 with a Bachelors degree in Accounting. From there, I worked at a few small businesses doing financial reporting and some bookkeeping. After a few years of that, I started doing freelance financial consulting work on Elance and Upwork.
After over 400 jobs completed with a 100% success rate, I now run my own modeling/consulting practice, conduct live streams on YouTube Monday and Tuesday mornings and continue to build new financial models.
I occasionally take on custom financial modeling work.
Jason Varner | SmartHelping has published 105 additional documents on Flevy.
This business document is categorized under the function(s): Corporate Finance
It applies to All Industries
File Size: 982.1 KB
Related Topic(s): Integrated Financial Model Real Estate
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Initial upload date (first version): Nov 10, 2022
Most recent version published: Nov 11, 2022
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