23-slide PowerPoint
$29.00
$29.00, 23-slides, Best for: Corporate and change leaders designing culture-change programs to align people and processes with customer strategy
EDITOR'S REVIEW
This deck stands out for pairing a customer-centric culture framework, anchored on 4 primary and 4 secondary cultural attributes, with a practical diagnostic toolkit that flags misalignments and measures emotional connectedness between employees and the organization. It also provides slide templates for use in leadership presentations, making the insights readily actionable. Used by transformation teams and executives overseeing culture redesigns to keep customer-facing behavior aligned as the organization grows and engages across channels. [Learn more]
21-slide PowerPoint, ZIP
$35.00
$35.00, 21-slides + supplemental tools, Best for: Executives and HR leads running a cross-functional customer-culture diagnostic and gap analysis for improvement planning
EDITOR'S REVIEW
This deck distinguishes itself by offering a self-assessment framework that evaluates culture across 13 dimensions and ships with an analysis spreadsheet and presentation templates, turning results into communicable insights. It targets executives and HR leads coordinating cross-functional diagnostics and improvement planning to align the organization around customer outcomes, with a practical structure for stakeholder workshops and action planning. [Learn more]
32-slide PowerPoint
$29.00
$29.00, 32-slides, Best for: Strategy and customer-experience leaders redesigning operating models to shift from product to customer-centric delivery
EDITOR'S REVIEW
This deck integrates the McKinsey Decision Journey with a six-building-block blueprint for a customer-centric operating model, making the shift more actionable than typical strategy slides. It includes templates for your own business presentations and highlights the Decision Journey as a structured way to map touchpoints across the customer path. It is particularly valuable for strategy and customer-experience teams redesigning operating models around customer value and segmentation to align streams and deliver differentiated value. [Learn more]
24-slide PowerPoint
$29.00
$29.00, 24-slides, Best for: Executives and consultants running customer strategy and CX workshops to improve loyalty and measurement
EDITOR'S REVIEW
This deck stands out by presenting a framework built around 6 core capabilities, paired with practical, workshop-ready templates and a structured 5-step approach to customer strategy. A concrete asset is the CX Measurement Pyramid template, which provides a ready-made method for quantifying journey-related metrics. It is especially valuable for executives and consultants guiding customer-centric transformations and workshops focused on loyalty and data-driven customer experience improvements. [Learn more]
32-slide PowerPoint
$29.00
$29.00, 32-slides, Best for: Product managers and innovation leads choosing customer-product strategies after segmentation using a JTBD strategy matrix
EDITOR'S REVIEW
This deck stands out by pairing JTBD-based customer segmentation with a five-strategy Growth Matrix, turning a theoretical framework into a practical decision map for product direction. It codifies 5 growth options—Differentiated, Dominant, Disruptive, Discrete, and Sustaining—each illustrated with examples and accompanied by slide templates to operationalize strategy discussions. For product managers and innovation leads deciding which customer jobs to target and how to win in a market, this toolkit offers a structured way to choose between adding features, pursuing cost reductions, or introducing a new value proposition, and it cites an 86% innovation success rate for JTBD-led propositions versus about 17% under traditional processes. [Learn more]
80-slide PowerPoint
$99.99
$99.99, 80-slides, Best for: Procurement leaders piloting long-term supplier partnerships to capture 15-20% savings through collaboration
EDITOR'S REVIEW
This deck frames Value Managed Relationships as a long-term, collaborative sourcing approach rather than an arms-length agreement, and it comes as an 80-slide presentation that lays out the full VMR process. A concrete detail from the content is the assertion that VMRs can deliver average cost savings of 15-20%, supported by real-world examples and a step-by-step path from opportunity identification to savings tracking. It's particularly useful for procurement teams piloting strategic partnerships to secure continued supply, optimize capacity, and drive cross-functional alignment with senior leadership involvement. [Learn more]
23-slide PowerPoint
$29.00
$29.00, 23-slides, Best for: Executives and transformation leads creating a Customer Department and shifting to CLV-driven, customer-centric operations
EDITOR'S REVIEW
This deck stands out by treating the Customer Department as a strategic pivot point and pairing its structure with execution-ready templates and a practical roadmap. It explicitly designates the Chief Customer Officer as a core role within the department, and emphasizes using customer data and insights to inform strategy. It will be most useful to executives and transformation leads planning a shift toward customer-centric operations, especially during strategic planning, department realignment, or KPI development sessions. [Learn more]
25-slide PowerPoint
$29.00
$29.00, 25-slides, Best for: Product managers and innovation leads running workshops to convert customer insights into validated product and implementation plans
EDITOR'S REVIEW
This deck frames customer-centric innovation as a three-phase process—Qualitative Insights, Quantitative Insights, and Implementation—and ties it to actionable tooling, making it more hands-on than a typical presentation. It ships with practical templates and workshop tools, including a workshop facilitation guide, a customer journey mapping template, a survey questionnaire, and an action-plan template, plus case studies to illustrate impact. Teams responsible for translating customer insight into product and marketing plans will find it most useful for running workshops and drafting concrete implementation steps. [Learn more]
33-slide PowerPoint
$29.00
$29.00, 33-slides, Best for: Executives and integration leads designing customer-centric operating models and segmentation-driven engagement strategies
EDITOR'S REVIEW
This deck stands out by coupling a clearly defined customer-centric operating model with practical templates and a data analytics toolkit, turning strategy into executable steps. It includes tangible deliverables such as a customer-centricity framework template, a segmentation model, and an innovation roadmap template, offering more than high-level concepts. The resource is especially helpful for executives and integration leads guiding cross-functional transformations, and it fits use in strategic planning sessions, new-product launches, or customer-experience training. [Learn more]
33-slide PowerPoint
$29.00
$29.00, 33-slides, Best for: Executives and consultants running strategic planning or market-positioning workshops using a customer-company-competitor framework
EDITOR'S REVIEW
This deck distinguishes itself by turning Ohmae's Strategic Triangle into a practical planning tool, pairing the Customers-Company-Competitors lens with ready-to-use slide templates. It includes templates for customer analysis, internal capability assessments, and competitive analysis, plus a slide-design structure that uses a Headline-Body-Bumper layout. This makes it especially helpful for executives running strategic planning sessions or consultants guiding market-positioning workshops, where the framework helps align customer insights with internal strengths and competitive dynamics. [Learn more]
Research and Empathy as Foundation
Customer-centric design begins with genuine understanding. Interviews, observations, and ethnographic research reveal how customers actually behave, what frustrates them, and what workarounds they devise. This primary research often contradicts internal assumptions. Designers discover that customers value speed over customization, or simplicity over features. This humility about what you do not know drives better solutions.
Empathy maps capture customer emotions, pain points, and aspirations. Personas synthesize research into concrete customer archetypes. Jobs-to-be-done frameworks identify the functional, emotional, and social jobs customers seek. Flevy's customer research playbooks and empathy mapping templates help teams conduct systematic research and translate findings into actionable design guidance that keeps teams focused on actual needs rather than feature preferences.
Here are our top-ranked questions that relate to Customer-centric Design.
PowerPoint (16)
Excel (2)
