This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Analyzing the Competitive Position of a Company) is a 18-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
Some of the tools already touched on in previous decks can also be used to establish an organization's competitive position. In this guide, we will look at some of the other tools and frameworks we commonly use:
• Competitive / Company Profiling
• Market Attractiveness vs. Business Strength Matrix
• Ratio Analysis
This PPT dives deep into the analytical problem-solving process, guiding you through each critical step from defining issues to developing actionable recommendations. The structured approach ensures that you gather and analyze data effectively, leading to insightful conclusions. This is not just a theoretical guide; it provides practical frameworks and methodologies that can be directly applied to real-world business scenarios.
Competitor profiling is a key focus, offering a comprehensive assessment of a company's performance relative to its competitors. The document outlines essential elements such as background information, organizational structure, key financials, and market positioning. These profiles enable you to identify strengths, weaknesses, and strategic opportunities within your industry, providing a solid foundation for competitive analysis.
The market attractiveness vs. business strength matrix is another powerful tool included in this guide. This matrix helps you compare the performance of different businesses within their markets, offering visual representations and actionable insights. By positioning businesses according to market attractiveness and business strength, you can make informed strategic decisions that drive growth and competitive advantage.
Source: Best Practices in Market Analysis, Competitive Analysis, Ratio Analysis, Company Analysis PowerPoint Slides: Analyzing the Competitive Position of a Company PowerPoint (PPT) Presentation Slide Deck, LearnPPT Consulting
This PPT slide outlines a structured approach to creating competitor profiles, broken down into 4 essential steps. The first step emphasizes the importance of acquiring a basic understanding of the company and industry. This involves gathering general information from the company's website, reviewing analysts’ reports, and determining the company's position within the value chain. This foundational knowledge is crucial for effective analysis.
The second step focuses on determining the necessary data for the profiling process. It stresses ensuring that all relevant background information is included and highlights the need to incorporate details pertinent to the strategic issue under examination. This sets the stage for a comprehensive analysis.
The third step is about gathering and analyzing data. It notes the availability of diverse sources for data collection and encourages the use of various analytical techniques, such as financial analysis and product/channel analysis. Understanding trade-offs within the industry, like niche versus scale, is also mentioned as a critical consideration.
The final step involves evaluating the company itself. This includes plotting competitor field maps and understanding the relative positions of competitors based on their product/service offerings and channel usage. The slide suggests that the evaluation should be tailored to the specific questions that need answering, potentially utilizing models like SWOT for deeper insights.
Overall, this slide serves as a practical guide for executives looking to enhance their understanding of competitors, ensuring a methodical approach to profiling that can inform strategic decision-making.
This PPT slide presents a structured approach to competitor profiling, utilizing 2 primary tools: a Company Profile Template and a Competitive Field Map. The Company Profile Template is designed to be tailored for specific uses, highlighting key elements such as target customers, products and services, pricing strategies, and distribution channels.
Target customers are segmented into various categories, including private clients, charities, pension funds, and corporations. This segmentation allows for a focused analysis of the customer base. The examples of institutional customers provided, such as Centerinternational Ltd and Oxford Molecular Group plc, illustrate the type of organizations that might be targeted within these segments.
The Products/Services section outlines specific offerings like financial planning and tax reporting, portfolio management, and pension planning. This clarity helps in understanding what services are being provided and how they align with customer needs. The examples of product pricing detail various pricing strategies, indicating a range from fixed fees to commission-based structures, which can be pivotal for potential clients assessing cost-effectiveness.
The Distribution/Channels section emphasizes lead generation and sales strategies, showcasing methods like referrals, telephone outreach, and face-to-face meetings. This highlights the importance of maintaining relationships and productivity in sales efforts.
On the right, the Competitive Field Map visually represents the positioning of various competitors in relation to scale and network characteristics. It categorizes firms like Chase and BKB based on their market focus and operational scale, providing a quick reference for understanding market dynamics. This visual tool aids in identifying where a company stands relative to its competitors and can inform strategic decisions.
Overall, this slide serves as a comprehensive guide for understanding competitor profiles and market positioning, essential for strategic planning and decision-making.
This PPT slide presents an overview of various frameworks used to assess an organization’s strategic positioning. It is divided into 4 main sections, each highlighting a different analytical tool.
The first section, titled "Bases of Competitive Rivalry (Strategic Groups Analysis)," features a diagram that categorizes different companies based on their market positions and strategic approaches. This visual representation helps identify clusters of competitors, illustrating how organizations can be grouped based on similar characteristics. Understanding these groups can aid in recognizing market dynamics and potential threats.
Next, the "Value Chain Comparisons" section outlines the key components of a value chain, including Sales & Marketing, Procurement, Manufacturing, Distribution, and Customer Service. This framework emphasizes the importance of each function in delivering value to customers and highlights areas where efficiency can be improved. By analyzing these components, organizations can pinpoint strengths and weaknesses in their operational processes.
The third section, "CSF Analysis," presents a table that evaluates critical success factors across different competitors. This analysis provides insights into how well each competitor performs against key metrics, allowing for a comparative assessment. It highlights areas where a company may excel or fall short, guiding strategic decisions.
The slide concludes with a note indicating that the subsequent content will delve into additional tools and frameworks commonly utilized for strategic analysis. This approach suggests a comprehensive exploration of methodologies that can enhance decision-making and strategic planning. Overall, the slide serves as a foundational overview for executives looking to deepen their understanding of competitive positioning frameworks.
This PPT slide presents an overview of competitor profiling, emphasizing its dual nature as a tool for analysis while acknowledging its limitations. The content is structured into 3 main sections: insights, strengths, and limitations.
The insights section outlines how competitor profiling directs further analysis by highlighting key strengths and capabilities. It facilitates comparisons among players using a standardized template, which aids in understanding the strategic positions of competitors across various dimensions, including product offerings and channel usage. This section also notes the tool's utility in identifying the strengths and weaknesses of different industry players, revealing gaps in portfolios, and assessing the relative strength of the client company. Understanding key competitor moves is also highlighted, indicating the tool's role in strategic planning.
The strengths section emphasizes that competitor profiling provides a clear overview of essential facts about a company. It serves as a foundation for deeper analysis and offers insights into competitors' attributes across multiple axes. This clarity can guide decision-making and strategic initiatives.
Conversely, the limitations section points out that while competitor profiling can be informative, it may not yield significant insights on its own. Effective use often requires benchmarking against competitors over time. The complexity of the tool can make it challenging to present and summarize key messages, necessitating additional effort from users. Furthermore, there is a tendency for the analysis to focus on current conditions rather than future implications, which could limit its strategic value.
Overall, this slide serves as a critical reminder that while competitor profiling can be a valuable tool, it must be used thoughtfully and in conjunction with other analytical methods to maximize its effectiveness.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
ABOUT FLEVYPRO
This document is part of the FlevyPro Library, a curated knowledge base of documents for our FlevyPro subscribers.
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
Read Customer Testimonials
"My FlevyPro subscription provides me with the most popular frameworks and decks in demand in today’s market. They not only augment my existing consulting and coaching offerings and delivery, but also keep me abreast of the latest trends, inspire new products and service offerings for my practice, and educate me
in a fraction of the time and money of other solutions. I strongly recommend FlevyPro to any consultant serious about success.
"
– Bill Branson, Founder at Strategic Business Architects
"As an Independent Management Consultant, I find Flevy to add great value as a source of best practices, templates and information on new trends. Flevy has matured and the quality and quantity of the library is excellent. Lastly the price charged is reasonable, creating a win-win value for
the customer, Flevy and the various authors. This is truly a service that benefits the consulting industry and associated clients. Thanks for providing this service.
"
– Jim Schoen, Principal at FRC Group
"As a consulting firm, we had been creating subject matter training materials for our people and found the excellent materials on Flevy, which saved us 100's of hours of re-creating what already exists on the Flevy materials we purchased."
– Michael Evans, Managing Director at Newport LLC
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor
the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox.
"
– Michael Duff, Managing Director at Change Strategy (UK)
"I have used Flevy services for a number of years and have never, ever been disappointed. As a matter of fact, David and his team continue, time after time, to impress me with their willingness to assist and in the real sense of the word. I have concluded in fact
that it is not at all just a repository of documents/resources but, in the way that David and his team manage the firm, it is like dealing with consultants always ready to assist, advise and direct you to what you really need, and they always get it right.
I am an international hospitality accomplished senior executive who has worked and lived during the past 35 years in 23 countries in 5 continents and I can humbly say that I know what customer service is, trust me.
Aside from the great and professional service that Flevy's team provide, their wide variety of material is of utmost great quality, professionally put together and most current.
Well done Flevy, keep up the great work and I look forward to continue working with you in the future and to recommend you to a variety of colleagues around the world.
"
– Roberto Pelliccia, Senior Executive in International Hospitality
"I have used FlevyPro for several business applications. It is a great complement to working with expensive consultants. The quality and effectiveness of the tools are of the highest standards."
– Moritz Bernhoerster, Global Sourcing Director at Fortune 500
"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."
– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership
"FlevyPro has been a brilliant resource for me, as an independent growth consultant, to access a vast knowledge bank of presentations to support my work with clients. In terms of RoI, the value I received from the very first presentation I downloaded paid for my subscription many times over! The
quality of the decks available allows me to punch way above my weight – it's like having the resources of a Big 4 consultancy at your fingertips at a microscopic fraction of the overhead.
"
– Roderick Cameron, Founding Partner at SGFE Ltd
Save with Bundles
This document is available as part of the following discounted bundle(s):
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.
Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S, Balanced Scorecard, Disruptive Innovation, BCG Curve, and many more.