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The use of Internet and other online tools have turned consumers to be more empowered and are now shopping differently. Customers are becoming more demanding and accustomed to getting what they want. With greater access to reviews and online rating, customers are better equipped to switch to new products and services. Consumers now want to buy products and services when, where, and however they like. They expect companies to interact with them seamlessly, in an easy, integrated fashion with very little friction across channels.

As customer expectation continue to evolve – accelerated by the amplifying forces of interconnectivity and technology – markets are becoming increasingly fragmented with demand for greater product variety, more price points, and numerous purchasing and distribution channels.

Companies should be able to adapt to these increasingly disparate demands quickly and at scale. Staying close to the customer experience across an increasingly diverse customer base changing over time is no longer a matter of choice. It is a business imperative and a matter of corporate survival.

The Age of the Customer now calls for companies to be a customer-centric company. Successful ones have discovered that building a customer-centric company depends, first and foremost, on building a Customer-centric Culture.

This framework focuses on the building a Customer-centric Culture utilizing the Corporate Culture Framework. The Corporate Culture Framework is anchored on 4 Primary Cultural Attributes and 4 Secondary Cultural Attributes.

The 4 primary Cultural Attributes are critical in building a Customer-centric Culture.

1. Collective Focus
2. External Orientation
3. Change and Innovation
4. Shared Beliefs

Customer-centric organizations also project 4 secondary Cultural Attributes.

1. Risk and Governance
2. Courage
3. Commitment
4. Inclusion

Companies with a Customer-centric Culture can drive superior financial results and a rich source of competitive advantage.

This deck also includes slide templates for you to use in your own business presentations.

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Source: Customer-centric Culture PowerPoint document

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