A company's cultural situation is challenging, multidimensional, and difficult to deal with. It constitutes a powerful set of emotional resources. To a degree, Culture can be compared to natural forces such as winds and tides. These elements are there in the background, sometimes unnoticed, sometimes obvious. Endowed with immense power, they can waylay plans and inhibit progress.

Natural forces can't really be tamed or fundamentally altered. But if you respect them and understand how to make the most of them, they can become a source of energy and provide powerful assistance. This is the same with our company's Corporate Culture. Hence, it is incumbent upon leaders to strive to get the most value out a company's Culture. This can be done if we work with them and tap into their hidden powers.

This frameworks provides the 10 essential principles of Corporate Culture organizations must master to accelerate competitive momentum.

1. Work with the existing Culture.
2. Change behaviors to affect mindsets.
3. Focus on critical behaviors.
4. Deploy informal leaders.
5. Keep formal leaders accountable.
6. Link behaviors with business objectives.
7. Demonstrate immediate impact.
8. Take a cross-functional approach.
9. Align programs with behaviors.
10. Manage and maintain the Culture over time.

Application of the 10 Principles of Culture can show dramatic results over time. There may not be a revolution but, definitely there will be an evolution. There is no better time than the present to start.

This deck also includes slide templates for you to use in your own business presentations.

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