DESCRIPTION
More and more organizations are shifting a traditional Product-focused model to becoming a Customer-centric Organization. To do this without incurring debilitating costs from added process and organizational complexity, the organization must be build a true Customer-centric Organization by completely transforming its operating model and business model.
A true Customer-centric Organization possesses capabilities across the following 6 building blocks:
1. Customer Lifecycle and Journey Views
2. Solution Mindset
3. Advice Bundling
4. Frontline Customer Interface
5. Fit-for-Purpose Business Processes
6. Cross-functional Effort
Additional topics discussed in this presentation include McKinsey Decision Journey, Value Stream Mapping, Customer Value Proposition, Solution Development, Digital Transformation, and more.
This document also includes templates for you to use in your own business presentations.
This presentation delves into the essential components required to transform into a Customer-centric Organization. It outlines the critical need for a re-designed operating model that revolves around the customer, enhancing both satisfaction and profitability. The PPT emphasizes the importance of aligning the operating model with a well-defined customer segmentation strategy. This alignment ensures that specific business streams are tailored to maximize customer value.
The McKinsey Decision Journey framework is highlighted as a tool to understand and evaluate key touchpoints in the Customer Journey. This framework provides a structured approach to map out the customer's path from initial consideration to post-purchase experience. By leveraging this model, organizations can gain deeper insights into customer behavior and preferences, enabling more effective engagement strategies.
Additionally, the presentation showcases examples from various industries on how adopting a Solution Mindset can shift Customer Value Propositions. These examples illustrate how value-added services can transform traditional product offerings into comprehensive solutions that address customer needs more holistically. This approach not only enhances customer satisfaction, but also drives long-term loyalty and business growth.
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Source: Best Practices in Customer Decision Journey, Operating Model, Customer-centric Organization, Customer Lifecycle PowerPoint Slides: Six Building Blocks of a Customer-Centric Organization PowerPoint (PPT) Presentation, PPT Lab
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