This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
This product (Six Building Blocks of a Customer-Centric Organization) is a 32-slide PPT PowerPoint presentation slide deck (PPT), which you can download immediately upon purchase.
More and more organizations are shifting a traditional Product-focused model to becoming a Customer-centric Organization. To do this without incurring debilitating costs from added process and organizational complexity, the organization must be build a true Customer-centric Organization by completely transforming its operating model and business model.
A true Customer-centric Organization possesses capabilities across the following 6 building blocks:
Additional topics discussed in this presentation include McKinsey Decision Journey, Value Stream Mapping, Customer Value Proposition, Solution Development, Digital Transformation, and more.
This document also includes templates for you to use in your own business presentations.
This presentation delves into the essential components required to transform into a Customer-centric Organization. It outlines the critical need for a re-designed operating model that revolves around the customer, enhancing both satisfaction and profitability. The PPT emphasizes the importance of aligning the operating model with a well-defined customer segmentation strategy. This alignment ensures that specific business streams are tailored to maximize customer value.
The McKinsey Decision Journey framework is highlighted as a tool to understand and evaluate key touchpoints in the Customer Journey. This framework provides a structured approach to map out the customer's path from initial consideration to post-purchase experience. By leveraging this model, organizations can gain deeper insights into customer behavior and preferences, enabling more effective engagement strategies.
Additionally, the presentation showcases examples from various industries on how adopting a Solution Mindset can shift Customer Value Propositions. These examples illustrate how value-added services can transform traditional product offerings into comprehensive solutions that address customer needs more holistically. This approach not only enhances customer satisfaction, but also drives long-term loyalty and business growth.
Source: Best Practices in Customer Decision Journey, Operating Model, Customer-centric Organization, Customer Lifecycle PowerPoint Slides: Six Building Blocks of a Customer-Centric Organization PowerPoint (PPT) Presentation Slide Deck, PPT Lab
This PPT slide outlines a framework for redesigning business processes through Value Stream Mapping (VSM). It emphasizes the goal of delivering maximum value to customers while minimizing waste across 3 critical phases: Design, Build, and Sustain. The Design phase focuses on conceptualizing the product or service from the customer’s perspective. The Build phase addresses the logistics of delivering the product or service efficiently. Finally, the Sustain phase ensures that the product remains valuable throughout its lifecycle.
VSM is described as a collaborative effort that requires input from various stakeholders involved in the process being mapped. This collaborative approach is essential for creating an accurate and effective Value Stream Map. The slide highlights that the mapping process should be facilitated by an expert, which underscores the importance of experienced guidance in navigating the complexities of value stream mapping.
The slide also delineates eight key steps involved in the creation of a Value Stream Map. These steps include Sponsor Selection, Team Selection, Process Selection, Data Collection and Current State Map, Current State Evaluation, Future State Map, Action Plan, and Benefits Measurement. Each step plays a vital role in ensuring that the mapping process is thorough and actionable.
By following this structured approach, organizations can identify inefficiencies, streamline operations, and ultimately enhance customer satisfaction. This slide serves as a practical guide for executives looking to implement VSM in their organizations, providing a clear pathway to improving business processes and delivering greater value.
This PPT slide outlines the importance of adopting a customer-centric approach by examining both the Customer Lifecycle and the Customer Journey. Traditional organizations often view customer interactions as isolated transactions. In contrast, a customer-centric organization recognizes the continuous nature of customer engagement.
The Customer Lifecycle is described as the journey a customer undergoes throughout different life stages, such as transitioning from student to professional to parent. Each stage brings unique needs and expectations, necessitating adjustments in the organization’s value proposition. This adaptability is crucial for maintaining relevance and meeting evolving customer demands. The concept of Lifecycle Marketing is introduced, emphasizing the use of Digital Transformation technologies—like social listening and big data—to tailor offerings to specific lifecycle phases.
On the other hand, the Customer Journey is presented as a modern framework that captures the customer’s path to purchase. It outlines a cyclical process with 4 distinct phases, contrasting sharply with the traditional linear sales funnel. This shift highlights the competitive nature of customer engagement, where companies vie for loyalty at each stage. The journey can vary significantly in duration, influenced by factors such as product category and market maturity.
The slide emphasizes that understanding these frameworks is essential for organizations aiming to enhance customer relationships and drive loyalty. By leveraging insights from both the Customer Lifecycle and Journey, businesses can better align their strategies with customer needs, ultimately leading to improved outcomes.
This PPT slide presents a structured overview of how adopting a solution mindset can transform customer value propositions across 5 distinct industries: Truck Manufacturing, Aerospace Components, Utilities, Chemicals, and Pharmaceuticals. Each industry is represented with a traditional product and its corresponding value proposition, followed by an illustration of value-added services and a customer-centric value proposition.
For Truck Manufacturing, the traditional approach is simply selling and servicing trucks. However, by integrating financing and service as value-added offerings, the customer-centric proposition evolves to emphasize cost reduction in life-cycle transportation. This shift indicates a deeper understanding of customer needs beyond the product itself.
In Aerospace Components, the traditional value proposition focuses on high-performance fasteners. By adding application and design support, the new proposition highlights operational cost reductions, showcasing a commitment to enhancing customer efficiency.
Utilities illustrate a shift from merely providing electricity reliability to offering energy asset maintenance. This transition allows for a customer-centric proposition that focuses on total energy cost reduction, which is crucial in today's energy-conscious environment.
The Chemicals industry, with lubricants, transitions from selling a range of products to offering usage and application design services. This evolution leads to a proposition that promises increased machine performance and up-time, aligning with operational priorities of customers.
Finally, Pharmaceuticals move from selling drugs to providing comprehensive product support and outcomes-driven information databases. The customer-centric proposition here emphasizes better management of patient bases, reflecting a holistic approach to healthcare solutions.
Overall, the slide effectively communicates the necessity of evolving traditional value propositions into more tailored, solution-oriented approaches that resonate with customer needs. This transformation is essential for organizations aiming to remain relevant and competitive in their respective markets.
This PPT slide presents a comparative analysis between a product-focused organization and a customer-centric organization. It highlights the fundamental shifts required to transition from a model that prioritizes products to one that prioritizes customer needs and experiences.
In the product-focused organization section, key characteristics are outlined. Decision-making is centralized, limiting the power of frontline employees. Incentives are tied to product performance and individual achievements, which can lead to a narrow focus on product economics rather than customer satisfaction. The processes are described as "one size fits all," which can complicate customization efforts, often resulting in cumbersome workarounds. Rigid organizational structures and silos further restrict resource control and trust among teams.
Conversely, the customer-centric organization emphasizes innovation and authority at the customer interface. Employees are empowered to make decisions that directly impact customer experiences, with incentives aligned to customer economics and team performance. Business processes are tailored to meet specific customer needs, striking a balance between customization and complexity. This approach isolates complexity within the system, making it easier to manage.
The final section discusses organizational linkages and metrics. A customer-centric organization fosters cross-organizational collaboration, joint credit for successes, and a high degree of trust among teams. This shift not only enhances the customer experience, but also drives overall organizational effectiveness.
The insights from this slide suggest that organizations looking to enhance customer engagement must reconsider their structures, processes, and incentive systems to better align with customer needs.
This PPT slide outlines 6 essential building blocks necessary for developing a customer-centric organization. Each block represents a critical capability that organizations must cultivate to enhance their focus on customer needs and experiences.
At the top of the slide, "Customer Lifecycle and Journey Views" is highlighted as the first building block. This emphasizes the importance of understanding the entire customer journey, from initial awareness to post-purchase interactions. A comprehensive view allows organizations to tailor their strategies effectively.
The second block, "Solution Mindset," suggests that organizations should adopt a problem-solving approach. This mindset encourages teams to focus on delivering solutions that meet customer needs rather than merely pushing products.
Next is "Advice Bundling," which indicates the need for organizations to offer integrated solutions that combine various services or products. This approach not only adds value for customers, but also simplifies their decision-making process.
The fourth block, "Frontline Customer Interface," highlights the significance of direct interactions with customers. Ensuring that frontline employees are well-equipped to engage with customers can significantly enhance the overall experience.
"Fit-for-Purpose Business Processes" is the fifth building block. This stresses the necessity for processes that are designed specifically to support customer-centric initiatives, ensuring efficiency and effectiveness in service delivery.
Lastly, "Cross-Functional Effort" underlines the importance of collaboration across different departments. A unified approach helps in aligning objectives and resources towards a common goal of customer satisfaction.
The slide concludes with a reminder that balancing customer delight with company profit is crucial. This balance is key to sustaining a customer-centric approach while ensuring organizational viability.
This framework is developed by a team of former McKinsey and Big 4 consultants. The presentation follows the headline-body-bumper slide format used by global consulting firms.
For $10.00 more, you can download this document plus 2 more FlevyPro documents. That's just $13 each.
ABOUT FLEVYPRO
This document is part of the FlevyPro Library, a curated knowledge base of documents for our FlevyPro subscribers.
FlevyPro is a subscription service for on-demand business frameworks and analysis tools. FlevyPro subscribers receive access to an exclusive library of curated business documents—business framework primers, presentation templates, Lean Six Sigma tools, and more—among other exclusive benefits.
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.
Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
Read Customer Testimonials
"The wide selection of frameworks is very useful to me as an independent consultant. In fact, it rivals what I had at my disposal at Big 4 Consulting firms in terms of efficacy and organization."
– Julia T., Consulting Firm Owner (Former Manager at Deloitte and Capgemini)
"I have found Flevy to be an amazing resource and library of useful presentations for lean sigma, change management and so many other topics. This has reduced the time I need to spend on preparing for my performance consultation. The library is easily accessible and updates are regularly provided. A wealth of great information."
– Cynthia Howard RN, PhD, Executive Coach at Ei Leadership
"As a small business owner, the resource material available from FlevyPro has proven to be invaluable. The ability to search for material on demand based our project events and client requirements was great for me and proved very beneficial to my clients. Importantly, being able to easily edit and tailor
the material for specific purposes helped us to make presentations, knowledge sharing, and toolkit development, which formed part of the overall program collateral. While FlevyPro contains resource material that any consultancy, project or delivery firm must have, it is an essential part of a small firm or independent consultant's toolbox.
"
– Michael Duff, Managing Director at Change Strategy (UK)
"I am extremely grateful for the proactiveness and eagerness to help and I would gladly recommend the Flevy team if you are looking for data and toolkits to help you work through business solutions."
– Trevor Booth, Partner, Fast Forward Consulting
"As a consultant requiring up to date and professional material that will be of value and use to my clients, I find Flevy a very reliable resource.
The variety and quality of material available through Flevy offers a very useful and commanding source for information. Using Flevy saves me time, enhances my expertise and ends up being a good decision."
– Dennis Gershowitz, Principal at DG Associates
"Last Sunday morning, I was diligently working on an important presentation for a client and found myself in need of additional content and suitable templates for various types of graphics. Flevy.com proved to be a treasure trove for both content and design at a reasonable price, considering the time I
saved. I encountered a download issue during the ordering process. However, a quick email to Flevy's support team, even on a Sunday (!!!), resulted in assistance within less than an hour, allowing me to download the content I needed. Fantastic job, Flevy! I give 5 stars for both content/price and customer service. Thank you!
"
– M. E., Chief Commercial Officer, International Logistics Service Provider
"One of the great discoveries that I have made for my business is the Flevy library of training materials.
As a Lean Transformation Expert, I am always making presentations to clients on a variety of topics: Training, Transformation, Total Productive Maintenance, Culture, Coaching, Tools, Leadership Behavior, etc. Flevy
It is well worth the money to purchase these presentations. Sure, I have the knowledge and information to make my point. It is another thing to create a presentation that captures what I want to say. Flevy has saved me countless hours of preparation time that is much better spent with implementation that will actually save money for my clients.
"
– Ed Kemmerling, Senior Lean Transformation Expert at PMG
"Flevy is our 'go to' resource for management material, at an affordable cost. The Flevy library is comprehensive and the content deep, and typically provides a great foundation for us to further develop and tailor our own service offer."
Download our FREE Digital Transformation Templates
Download our free compilation of 50+ Digital Transformation slides and templates. DX concepts covered include Digital Leadership, Digital Maturity, Digital Value Chain, Customer Experience, Customer Journey, RPA, etc.
Click main image to view in full screen.
