Want FREE Templates on Digital Transformation? Download our FREE compilation of 50+ slides. This is an exclusive promotion being run on LinkedIn.







Flevy Management Insights Q&A
How can companies ensure the flexibility of their Hoshin Plan without losing sight of their "True North"?


This article provides a detailed response to: How can companies ensure the flexibility of their Hoshin Plan without losing sight of their "True North"? For a comprehensive understanding of Hoshin Planning, we also include relevant case studies for further reading and links to Hoshin Planning best practice resources.

TLDR Companies can maintain Hoshin Plan flexibility while aligning with their True North by designing adaptable strategic objectives, incorporating scenario planning, ensuring regular reviews, fostering organizational alignment and communication, empowering leadership, and leveraging technology for real-time adjustments and data-driven decision-making.

Reading time: 4 minutes


Hoshin Planning, also known as Hoshin Kanri, is a methodological approach to Strategic Planning and Management that allows organizations to align their mission, vision, and strategic goals across all levels of the organization. Ensuring the flexibility of a Hoshin Plan while maintaining alignment with the organization's "True North" requires a delicate balance between adaptability and steadfastness to core objectives. This balance can be achieved through several actionable strategies, incorporating insights from leading consulting and market research firms.

Embedding Flexibility into Strategic Objectives

One of the foundational steps in maintaining flexibility within the Hoshin Plan is to design strategic objectives that are inherently adaptable. This involves setting broad enough goals that allow for adjustment in tactics without altering the fundamental direction. For instance, a goal to "increase market share" can be pursued through various means—product innovation, customer experience enhancement, or strategic partnerships—depending on market conditions and opportunities. This approach is supported by research from McKinsey, which suggests that high-performing organizations excel at shifting resources quickly towards strategic priorities, demonstrating the value of adaptable strategic objectives.

Organizations can further enhance flexibility by incorporating scenario planning into their Hoshin Planning process. This involves developing multiple strategic scenarios based on potential external changes, such as economic shifts, technological advancements, or competitive movements. By preparing for various scenarios, organizations can pivot more easily without losing sight of their strategic direction. This method of planning not only ensures readiness for unforeseen changes but also keeps the organization aligned with its "True North" by having predefined strategies that account for different futures.

Moreover, setting up a regular review and adjustment cycle for the Hoshin Plan is crucial. These periodic reviews allow for the reassessment of strategic objectives and the realignment of resources and efforts to meet the most current needs and opportunities. Accenture's research highlights the importance of agile Strategic Planning processes that include regular check-ins and adjustments to stay aligned with rapidly changing market conditions.

Learn more about Customer Experience Strategic Planning Scenario Planning Agile Hoshin Planning

Are you familiar with Flevy? We are you shortcut to immediate value.
Flevy provides business best practices—the same as those produced by top-tier consulting firms and used by Fortune 100 companies. Our best practice business frameworks, financial models, and templates are of the same caliber as those produced by top-tier management consulting firms, like McKinsey, BCG, Bain, Deloitte, and Accenture. Most were developed by seasoned executives and consultants with 20+ years of experience.

Trusted by over 10,000+ Client Organizations
Since 2012, we have provided best practices to over 10,000 businesses and organizations of all sizes, from startups and small businesses to the Fortune 100, in over 130 countries.
AT&T GE Cisco Intel IBM Coke Dell Toyota HP Nike Samsung Microsoft Astrazeneca JP Morgan KPMG Walgreens Walmart 3M Kaiser Oracle SAP Google E&Y Volvo Bosch Merck Fedex Shell Amgen Eli Lilly Roche AIG Abbott Amazon PwC T-Mobile Broadcom Bayer Pearson Titleist ConEd Pfizer NTT Data Schwab

Strengthening Organizational Alignment and Communication

Ensuring every member of the organization understands the "True North" and how their work contributes to it is paramount in maintaining strategic focus while being flexible. This can be achieved through transparent communication and the integration of the Hoshin Plan into daily operations. For example, using visual management tools, such as strategy maps and scorecards, can help in clearly communicating strategic objectives and their progress to all employees. Deloitte emphasizes the importance of clear communication in aligning employees' efforts with the organization's strategic goals.

Engaging employees in the planning process also fosters a deeper understanding of the strategic direction and builds commitment to it. When employees are involved in setting goals and developing strategies, they are more likely to adapt to changes in plans as they understand the rationale behind shifts in strategy. This participatory approach to Strategic Planning has been shown to enhance flexibility and responsiveness to change, as noted by PwC's insights on organizational agility.

Leadership plays a critical role in maintaining alignment with the "True North." Leaders must embody the strategic vision and demonstrate flexibility in their decision-making and problem-solving approaches. By leading by example, leaders can inspire a culture of adaptability and strategic focus throughout the organization. EY's research on leadership impact underscores the importance of leaders in driving strategic alignment and fostering an adaptable organizational culture.

Learn more about Organizational Culture Visual Management

Leveraging Technology for Enhanced Flexibility

Technological tools can significantly enhance the flexibility of the Hoshin Plan. Digital platforms that facilitate real-time tracking of key performance indicators (KPIs) and strategic objectives allow for quicker adjustments in response to deviations from the plan. For example, cloud-based strategy execution software enables organizations to monitor progress, collaborate on adjustments, and communicate changes across all levels of the organization efficiently. According to Gartner, leveraging technology in Strategic Planning and execution can increase organizational agility and alignment with strategic goals.

Moreover, advanced analytics and predictive modeling can provide insights that inform strategic adjustments. By analyzing trends and forecasting future scenarios, organizations can make data-driven decisions that align with their "True North" while adapting to changing circumstances. Bain & Company's research highlights the competitive advantage gained by organizations that effectively use analytics to inform their Strategic Planning process.

Finally, integrating digital tools into the Hoshin Planning process can facilitate more dynamic and collaborative planning. Digital collaboration platforms allow for continuous input and feedback from stakeholders across the organization, ensuring that the Hoshin Plan remains relevant and aligned with both internal capabilities and external market conditions. The use of digital tools in strategic management, as noted by Capgemini, promotes a culture of innovation and flexibility that is essential for maintaining alignment with the organization's "True North."

Learn more about Competitive Advantage Strategy Execution Key Performance Indicators

Best Practices in Hoshin Planning

Here are best practices relevant to Hoshin Planning from the Flevy Marketplace. View all our Hoshin Planning materials here.

Did you know?
The average daily rate of a McKinsey consultant is $6,625 (not including expenses). The average price of a Flevy document is $65.

Explore all of our best practices in: Hoshin Planning

Hoshin Planning Case Studies

For a practical understanding of Hoshin Planning, take a look at these case studies.

Policy Deployment Enhancement for Luxury Retailer in Competitive Market

Scenario: The organization in question operates within the luxury retail sector and is facing significant challenges in executing its strategic policies effectively.

Read Full Case Study

Omni-Channel Strategy for SMB Furniture Retailer in North America

Scenario: A prominent SMB furniture retailer in North America is striving to implement a Hoshin strategy to navigate its digital transition challenge.

Read Full Case Study

Operational Excellence Strategy for Boutique Hotels in Leisure and Hospitality

Scenario: A boutique hotel chain located in the Pacific Northwest is facing a strategic challenge with policy deployment, struggling to align its operational practices with its strategic vision.

Read Full Case Study

Organic Growth Strategy for Boutique Health and Personal Care Retailer

Scenario: A boutique health and personal care retailer is facing the strategic challenge of stagnant growth, necessitating a focused hoshin to navigate the competitive landscape.

Read Full Case Study

Hoshin Kanri Deployment for Elite Sports Franchise

Scenario: A top-tier sports franchise is struggling to align its long-term strategic goals with daily operations, an issue exacerbated by recent expansions and diversifications into new markets.

Read Full Case Study

Travel Policy Deployment Optimization for Boutique Hospitality Firm

Scenario: The company in focus operates within the boutique hospitality sector, renowned for its unique customer experiences and personalized services.

Read Full Case Study


Explore all Flevy Management Case Studies

Related Questions

Here are our additional questions you may be interested in.

What role does Hoshin Kanri play in enhancing corporate reputation and stakeholder trust?
Hoshin Kanri boosts corporate reputation and stakeholder trust through Strategic Alignment, Execution, Transparency, Communication, and fostering a Culture of Continuous Improvement, demonstrating commitment to values and objectives. [Read full explanation]
How does Hoshin Kanri facilitate strategic alignment between different generational perspectives in the workforce?
Hoshin Kanri, through its structured approach to Strategic Planning and emphasis on clear communication and continuous improvement, effectively aligns organizational strategies across a multigenerational workforce, leveraging diverse strengths towards common goals. [Read full explanation]
What strategies can be implemented to ensure Hoshin Kanri processes are agile and adaptable to market disruptions?
Integrating Agile principles, fostering a culture of experimentation, leveraging digital tools for real-time data analysis, enhancing flexibility through continuous Scenario Planning, and building a robust Feedback Mechanism are key strategies for agile and adaptable Hoshin Kanri processes. [Read full explanation]
How does Hoshin Kanri support the development and execution of digital transformation strategies in traditional industries?
Hoshin Kanri facilitates Digital Transformation in traditional industries by aligning digital initiatives with Strategic Objectives, promoting cross-functional collaboration, and providing a structured framework for execution. [Read full explanation]
What role does Hoshin Planning play in the strategic integration of virtual and augmented reality in business processes?
Hoshin Planning ensures the strategic integration of VR and AR into business processes by aligning organizational activities with strategic objectives, facilitating goal setting, cross-functional collaboration, and continuous improvement for operational efficiency and customer experience. [Read full explanation]
What innovative approaches are being used to integrate Hoshin Kanri with real-time data analytics for dynamic strategy adjustment?
Integrating Hoshin Kanri with real-time data analytics enables agile Strategic Planning, informed by continuous performance monitoring and predictive analytics, fostering a data-driven culture and refined processes for dynamic strategy adjustment. [Read full explanation]
How can Hoshin Kanri be used to drive competitive differentiation in saturated markets?
Hoshin Kanri drives competitive differentiation in saturated markets through Strategic Alignment, Continuous Improvement, and Cross-Functional Collaboration, focusing on agility, innovation, and customer engagement for long-term success. [Read full explanation]
How are companies using Hoshin Kanri to navigate the challenges and opportunities presented by the global shift towards a circular economy?
Organizations are using Hoshin Kanri to align Strategic Planning and Execution towards circular economy goals, ensuring Operational Excellence and Continuous Improvement through waste elimination and innovation. [Read full explanation]

Source: Executive Q&A: Hoshin Planning Questions, Flevy Management Insights, 2024


Flevy is the world's largest knowledge base of best practices.


Leverage the Experience of Experts.

Find documents of the same caliber as those used by top-tier consulting firms, like McKinsey, BCG, Bain, Deloitte, Accenture.

Download Immediately and Use.

Our PowerPoint presentations, Excel workbooks, and Word documents are completely customizable, including rebrandable.

Save Time, Effort, and Money.

Save yourself and your employees countless hours. Use that time to work on more value-added and fulfilling activities.




Read Customer Testimonials



Download our FREE Strategy & Transformation Framework Templates

Download our free compilation of 50+ Strategy & Transformation slides and templates. Frameworks include McKinsey 7-S Strategy Model, Balanced Scorecard, Disruptive Innovation, BCG Experience Curve, and many more.