BUY WITH CONFIDENCE
DESCRIPTION
It's no longer enough to target a few, select purchasers and develop products for that clientele. The key ingredient that most leaders overlook while serving their clients effectively is a thoughtful and planned Customer Strategy. It entails speaking the language of the customer, knowing how to anticipate the customer's needs, coming up with solutions to problems that have not been stated yet.
This presentation emphasizes on the 10 key principles that form the core of a Customer Strategy. A company's Customer Strategy should focus on developing unique, long-term value and experiences for the customers, required offerings, channels, operating model, and capabilities.
To stay ahead, the following 10 principles should be at the center of your Customer Strategy:
1. Innovate with Speed and Judgment
2. Recognize Your Customers Well
3. Link Customer Strategy to the Organizational Identity
4. Focus on Core Customers
5. Treat Customers as Assets
6. Draw on Your Relationships Network
7. Build an Omnichannel Customer Experience
8. Develop a Delivery Strategy
9. Restructure According to Your Customer
10. Align Culture with the Customer Strategy
The slide deck also includes some slide templates for you to use in your own business presentations.
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Source: Best Practices in Customer Experience, Customer-centric Organization, Customer Strategy PowerPoint Slides: 10 Principles of Customer Strategy PowerPoint (PPT) Presentation, LearnPPT
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OVERVIEW
ABOUT THE AUTHOR
Additional documents from author: 83
We are a team of management consultants trained by top tier global consulting firms (including McKinsey, BCG, Deloitte, EY, Capgemini) with a collective experience of several decades. We specialize in business frameworks based on real-life consulting engagements.
We have served 100s of clients clients that range from Fortune 500 companies to startups to $1B+ private companies.
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Customer Experience Customer Decision Journey Customer-centric Organization Customer Care Business Case Development Financial Modeling Digital Transformation Business Transformation Cyber Security Mobile Strategy Ideation Service Design Creativity Innovation Management
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