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It's no longer enough to target a few, select purchasers and develop products for that clientele. The key ingredient that most leaders overlook while serving their clients effectively is a thoughtful and planned Customer Strategy. It entails speaking the language of the customer, knowing how to anticipate the customer's needs, coming up with solutions to problems that have not been stated yet.

This presentation emphasizes on the 10 key principles that form the core of a Customer Strategy. A company's Customer Strategy should focus on developing unique, long-term value and experiences for the customers, required offerings, channels, operating model, and capabilities.

To stay ahead, the following 10 principles should be at the center of your Customer Strategy:

1. Innovate with Speed and Judgment
2. Recognize Your Customers Well
3. Link Customer Strategy to the Organizational Identity
4. Focus on Core Customers
5. Treat Customers as Assets
6. Draw on Your Relationships Network
7. Build an Omnichannel Customer Experience
8. Develop a Delivery Strategy
9. Restructure According to Your Customer
10. Align Culture with the Customer Strategy

The slide deck also includes some slide templates for you to use in your own business presentations.

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Source: 10 Principles of Customer Strategy PowerPoint document

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This business document is categorized under:

File Type: PowerPoint (ppt)

Tag(s): Customer Experience Customer-centric Organization Customer Strategy

Number of Slides: 22 (includes cover, transition slides)

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Upload date (first version): Feb 1, 2019






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