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DESCRIPTION
The Core Competence Model is a corporate strategy model that starts the strategy process by thinking about the core strengths of an organization.
Whereas the traditional outside-in approach (e.g. Porter’s Five Forces, BCG Matrix) places the market, competition, and customer at the starting point of the strategy process, the Core Competence Model does the opposite. It states that in the long run, competitiveness derives from an ability to build a Core Competence at lower cost and more quickly than competitors.
The real sources of Competitive Advantage are to be found in management's ability to consolidate corporate-wide technologies and production skills into competencies, through which individual business units can adapt quickly to changing circumstances. A Core Competence can be any combination of specific, inherent, integrated, and applied knowledge, skills, and attitudes. Our Core Competence may result in the creation of unanticipated products and services.
This presentation discusses the 4 dimensions of a Core Competence:
• Skills and Knowledge Base
• Technical Systems
• Managerial Systems
• Values & Norms
Additional topics covered include Core Rigidity, Core Competence Clarification, Core Competence Mindset.
This PPT delves into the intricate process of identifying and clarifying Core Competencies, following a structured three-step approach. It emphasizes the importance of articulating Strategic Intent, setting challenges, and empowering the Strategic Intent to align the entire organization towards common goals. The presentation also provides three critical tests to identify Core Competencies, ensuring they provide access to multiple markets, revolve around customer benefits, and are difficult for competitors to imitate.
The document further explores the concept of Core Rigidity, cautioning against the pitfalls of allowing Core Competencies to become obsolete due to over-reliance. It highlights the need for continuous enhancement of Core Competencies by redesigning the organization's architecture. This resource is indispensable for executives aiming to build world leadership in fundamental competencies and avoid the stagnation that comes with Core Rigidities.
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Source: Best Practices in Competitive Advantage, Core Competences PowerPoint Slides: Dimensions of Core Competence PowerPoint (PPT) Presentation, PPT Lab
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Core Competencies Competitive Advantage Distinctive Capabilities Strategy Development Innovation Management
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