Brand Essence Wheel
The Brand Essence Wheel is a strategic framework that sharpens how organizations articulate who they are, what they stand for, and how they show up in the market. Developed by the Bates Worldwide Agency in… Brand Essence Wheel
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The Flevy Blog covers Business Strategies, Business Theories, & Business Stories.
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The Brand Essence Wheel is a strategic framework that sharpens how organizations articulate who they are, what they stand for, and how they show up in the market. Developed by the Bates Worldwide Agency in… Brand Essence Wheel
Success in business isn’t about being the cheapest—it’s about building an edge that lasts. Competitive Advantage drives long-term Performance, whether through lower costs, superior quality, or innovative differentiation. Michael Porter took this concept beyond companies,… Porter’s Diamond Model
Strategy hasn’t stood still. It has evolved alongside industries, shifting from static competitive positioning to a more fluid, adaptive approach. Early Strategy models focused on industry forces and market positioning. Then came the Resource-Based View… Dynamic Capabilities Framework
The APICS Supply Chain Manager Competency Model provides a structured framework for developing supply chain professionals in an increasingly complex global landscape. As digitalization, sustainability, and geopolitical risks reshape supply chains, organizations face a widening… APICS Supply Chain Manager Competency Model
Innovation is no longer a luxury—it’s survival. Organizations that fail to innovate, stagnate. It’s that simple. The challenge isn’t just coming up with ideas but knowing which ones to pursue and how to allocate resources… Innovation-Ambition Matrix
If your supply chain strategy still revolves around cost-cutting and efficiency, you’re already losing. The world has changed. Disruptions—geopolitical chaos, supply shortages, sudden demand shifts—aren’t rare exceptions. They’re the new normal. The old supply chain… Triple-A Framework
Difficult conversations are the moments most people dread yet cannot avoid. Whether addressing a performance issue with a team member, negotiating a raise, or confronting a personal conflict, these discussions carry high stakes and strong… Difficult Conversations Framework
In the ever-evolving sales landscape, curiosity plays a pivotal role in establishing meaningful connections with customers. It is more than just a trait. It is a strategic tool that sales professionals can leverage to understand… Selling through Curiosity Framework
The sales world is no stranger to evolution, and the Challenger Sales Model stands as a landmark approach to navigating today’s complex, insight-driven markets. Developed by Matthew Dixon and Brent Adamson, this model shifts the… The Challenger Sales Model
The concept of “Lean,” originating from the Toyota Production System of the 1940s, revolutionized operations by emphasizing efficiency, waste reduction, and continuous improvement. These principles have found their way across industries, fostering streamlined workflows and… Lean Digital Transformation
The Octalysis Framework, developed by Yu-kai Chou, is a sophisticated consulting framework designed to enhance engagement through the strategic use of gamification. It identifies 8 core drives that underpin human motivation, enabling organizations to transform… Gamification: The Octalysis Framework
Digital Twins are reshaping the way organizations approach Operations and Innovation. By providing a virtual replica of a physical system, process, or product, Digital Twins enable organizations to monitor, simulate, and optimize real-world performance with… Digital Twin Technology Framework