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BENEFITS OF DOCUMENT
This document shows you step-by-step how to apply the technique of scenario planning to the challenge of foreseeing the specific business terrain that may become your new operating environment when the virus has finally been beaten and we emerge into a new post-Coronavirus world.
Since early 2020, the Covid lockdowns and their resulting limitations on how business could be conducted have forced us all to rethink methods and processes, reexamine our true needs, and find (or invent) new ways to get things done. In general, inventiveness is a good thing. But in the Covid world, this resourcefulness has had an enormous, (mostly) unintended consequence: namely, the many "temporary fixes" that we have put in place have been reshaping our operating terrain ? possibly permanently. Almost everything has undergone a reset, and it's doubtful that, once reset, things will return to the way they were in 2019.
The result is being called a "New Normal", i.e. an uncharted business landscape in which we will now have to operate and succeed that will be different from the pre-Covid world. But HOW will it be different? There is no one-size-fits-all New Normal. For every industry, every market, every organization, it will be different.
It is critically important to try and understand how this new terrain could look for you, so you can make timely strategic decisions about adapting to the new conditions.
Scenario planning is an excellent method for foreseeing how different your future landscape might be (realistically). This document shows you how it works.
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Source: Best Practices in COVID-19, Scenario Planning PowerPoint Slides: Scenario Planning for a Post-Covid World PowerPoint (PPTX) Presentation, Woody Wade
ABOUT THE AUTHOR: WOODY WADE
Woody Wade: experience and credentials
> Author of "Scenario Planning: A Field Guide to the Future" (Wiley, 2012), a guidebook published in 4 languages, ranked in Japan as the 14th best business book of the year 2014
> Former member of the Executive Board of the World Economic Forum
> Former Director of Marketing at the Ecole hôtelière de Lausanne, the top-ranked hospitality management school in the world
> Adjunct professor, and member of the Advisory Board, for Rochester Institute of Technology's Master's program in Future Foresight (taught on RIT's Dubai campus)
> Author of "Hotel Yearbook 2036", a provocative look at how different the business terrain may be two decades in the future, especially for the hospitality business
> MBA from Harvard Business School, BA in German and history from Indiana University
> Speaking and workshop experience in 30 countries
This business document is categorized under the function(s): Governance, Risk, & Compliance Strategy, Marketing, & Sales
It applies to All Industries
File Type: PowerPoint (pptx)
File Size: 16.6 MB
Number of Slides: 31 (includes cover, transition, & marketing slides)
Related Topic(s): COVID-19 Scenario Planning
Purchase includes lifetime product updates. After your purchase, you will receive an email to download this document.
Initial upload date (first version): Sep 3, 2020
Most recent version published: Sep 3, 2020
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