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  1. Develop a Customer Experience Strategy that makes a real difference in the market
  2. Attract and retain customers quickly and easily
  3. Align your business around the customer


Customer Experience is fast becoming the key business battleground in many markets.

In order to be successful it is critical that all business create a Customer Experience Strategy, an all encompassing view of how they will deliver superb experiences to their customers. Having such a strategy will increase customer satisfaction and loyalty, grow word of mouth referrals and significantly contribute to your bottom line.

This document introduces an easy to use 1-page template for capturing a customer experience strategy and provides a comprehensive guide to completing the template.

You will be taken through the steps involved in
•  Understanding your customers
•  Defining customer focussed business goals
•  Creating a culture that focusses on the customer
•  Defining customer focussed business metrics
•  Identifies service and sales models that place the customer first
•  Create retention and engagement plans to keep customers hooked

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Source: Customer Experience Strategy - Template and Guide PowerPoint document

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Customer Experience Strategy - Template and Guide

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Did you know? This author is teaching a Flevy Executive Learning (FEL) program called The Customer Experience Rocket .

This business document is categorized under the function(s):

It applies to All Industries

File Type: PowerPoint (pptx)

File Size: 1.1 MB

Number of Slides: 56 (includes cover, transition slides)

Related Topic(s): Customer Experience

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Terms of usage (for all documents from CustCore Consulting)

Initial upload date (first version): Apr 26, 2016
Most recent version published: Jun 5, 2017

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This document is available as part of the following discounted bundle(s):

Customer Experience Assessment, Strategy and Implementation


This bundle contains 3 additional documents.

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